Martech Series

NOVEMBER 3, 2022

In the Forrester report, Whatfix is positioned with the highest score in the strategy category amongst other evaluated vendors. We believe this recognition revalidates Whatfix being at the forefront of disrupting the DAP category, innovating and building stronger products, keeping end users and product owners at the heart of it.”

MarTech 88

MarTech Marketing 88

Martech Series

DECEMBER 8, 2022

Progress ranked in the top 15 of the “Large Company” category. Gupta was also a winner in the “Leadership” category of the MassTLC Tech Top 50. Based on survey data, the annual list recognizes the most admired workplaces in the state as voted on by the people who know them best: their employees. Employer of Choice.

Education 91

Education MarTech Marketing 91

Martech Series

JUNE 1, 2022

With more than 20 years of experience building tech companies into category leaders, Cannizzaro will play a key role in Thryv’s growth strategy. The post Thryv Hires Veteran Tech Marketer Tami Cannizzaro as Chief Marketing Officer appeared first on MarTech Series.

Marketing 94

Marketing MarTech 94

AdvertiseMint

JANUARY 20, 2024

Top Product Categories To Sell on Amazon FBA Choosing the right products is essential if you’re looking to kickstart your brand in the Amazon FBA business model. The electronics category remains a timeless favorite among online shoppers. The following are the most profitable products to sell on Amazon FBA: 1. Pet supplies.

Electronics 52

Electronics Fashion Shipping Education 52

AdvertiseMint

SEPTEMBER 29, 2023

Join us as we explore Amazon’s best-selling product categories to keep you on top of your game. This list covers various categories, from books and electronics to clothing and kitchen gadgets. Whether you’re into the latest tech gadgets, trendy fashion, or kitchen essentials, there is a best-sellers list just for you.

Fashion 52

Fashion Electronics Non-Profit Education 52

Ad Monsters

JULY 20, 2022

With constant shifts right and left in ad tech land, organization is key, and the IAB Tech Lab is good for keeping publishers and advertisers in a good place by presenting updates that keep us away from fines and regulations. Director of Product – Privacy, Identity & Data at IAB Tech Lab. The Content Taxonomy 3.0

Audience 97

Audience Real Estate Demand Side Platform Food 97

Digiday

DECEMBER 15, 2022

McDonald’s and Spotify earned a win for Best Use of Data, the category with the highest number of entries, for its campaign driving awareness of McAuto locations — the restaurant’s drive-thru service — throughout Spain. In the new Best Emerging Tech Campaign category, MG OMD, TBWA and Nissan claimed the award for their metaverse experience.

Advertising 69

Advertising Marketing Native Advertising Impressions 69

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Conducted between August and September 2022, the study identified emerging buy-side and sell-side trends for cookieless inventory on the 33Across exchange. Specifically for food & drink, tech, insurance, and telecom advertiser verticals. .

Cookies 97

Cookies CPM Food Ad Tech 97

Martech Series

JANUARY 3, 2023

To facilitate this emerging model of responsive demand-driven e-commerce, Boston-based Temu (pronounced tee-moo ) is stepping up its efforts to build a vibrant ecosystem of merchants, logistics partners, and customers on its third-party marketplace. PDD Holdings has more than a decade of experience in commerce.

Manufacturing 76

Manufacturing MarTech Marketing 76

Ad Monsters

JANUARY 31, 2024

We spoke with Yannis Dosios, Integral Ad Science’s CCO, to understand why attention metrics is the new hot commodity, the development of IAS’ Quality Attention Product, and how they plan to future-proof the tech. AB: There are always learning curves when testing and implementing new tech.

Viewability 116

Viewability Impressions Machine Learning Conversion Rate 116

Martech

APRIL 1, 2022

This week, Yahoo expanded its partnership with Glewed TV, a significant player in AVOD with over 20,000 hours of premium content and display inventory in food, sports, movies, documentaries and other categories. Read next: IAB Tech Lab updates ad formats for CTV and digital video. Growing viewership. That’s a promising sign.

Advertising 107

Advertising Pharmaceuticals Food Entertainment 107

Martech

DECEMBER 13, 2023

Driven by a competitive landscape and customer expectations, in 2023, we saw AI emerge as an enhancement for 100s of SEO and martech products and tools. For category pages, about pages and other static pages for users. ” In 2024, we should expect to see this trend continue but also to become more sophisticated. .”

SEO 113

SEO Machine Learning Manufacturing MarTech 113

Martech

OCTOBER 4, 2021

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Now I’m not saying the category is close to depletion yet, but there’s a pattern here. Joke of the day.

Pop-Up 108

Pop-Up Brand Awareness MarTech Healthcare 108

AdvertiseMint

SEPTEMBER 28, 2023

This simple guide will show you the best items to sell on Amazon and how to find the top-selling categories. Navigate the “Best Sellers” section on the Amazon page to access information about the popular categories across various products. Gadget lovers are always looking for the latest tech gadgets and accessories.

Electronics 52

Electronics Fashion Shipping Manufacturing 52

Ad Monsters

FEBRUARY 14, 2024

Meanwhile, Hinge emerged as the most privacy-respecting data app for users still searching for their Valentine. Unsurprisingly, some of Grindr’s ad tech partners, like AppNexus, OpenX, and MoPub, were also named by NCC in the government agency’s complaint under the EU’s General Data Protection Regulation. And, guess what?

GDPR 106

GDPR Ad Tech Advertising Agency 106

Martech Series

JUNE 22, 2022

Marketing Technology News: Boostr Names Ad Tech Industry Veteran David Christopher-Morris Head of Product. Strong Growth In An Emerging Category. It’s a complex engineering challenge that requires a lot of resources and expertise to do well”. Software notifications have become a ubiquitous part of modern life.

Ad Tech 84

Ad Tech MarTech Marketing 84

Martech Series

AUGUST 26, 2022

Futurum Research , a global tech-focused strategy, research, and advisory analyst firm focused on analyzing emerging and market-disrupting technologies, identifying and validating trends, and empowering clients to find their competitive edge in the digital economy, has announced the acquisition of Wainhouse Research.

Rich Media 77

Rich Media Impressions MarTech Media 77

Martech

NOVEMBER 8, 2022

If you’re unfamiliar with what constitutes PII, it can be broken down into two categories. An ever-changing gray area has emerged between: What constitutes anonymous data. The new rules for collecting and using PII data hinge on the notion that peoples’ data belongs to them, not big tech. Get MarTech!

Cookies 98

Cookies Audience MarTech Conversion 98

Martech Series

NOVEMBER 8, 2022

This has resulted in a 270% increase in audio series — a fictional long-form audio storytelling category created and pioneered by Pocket FM. The category has dominated consumption on the platform, registering over 90% of the time spent. The majority in this category listen to romance, suspense, thrillers and family drama.

Entertainment 85

Entertainment MarTech Marketing Audience 85

Digiday

FEBRUARY 8, 2023

As more artificial intelligence tools are being built for generating content — and getting an influx of investment and attention from tech giants like Microsoft and Google — startups in the marketing space are hoping to take advantage of this new AI wave. And it’s not repeatable for another video.” billion in 2021 to $2.7

Marketing 70

Marketing Data Management Platform Shipping Education 70

illumin

OCTOBER 20, 2023

Types of contextual targeting There are different categories of contextual targeting, including contextual keyword targeting and semantic targeting. Category-based contextual targeting When it comes to contextual advertising, categories are used to identify relevant topics or themes that align with a business’s products or services.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

AdvertiseMint

SEPTEMBER 9, 2023

Judges review entries across different categories to choose which campaigns or content deserve trophies. New trends and techniques emerge. Advertising Award Categories and Criteria With so many awards out there, how do judges decide what’s best? Each program has categories for which they give awards.

Advertising 52

Advertising Marketing Agency ROI 52

Martech Series

JULY 18, 2022

Fifth annual conference goes bigger with powerhouse keynote speakers, including Whole Foods Market Co-Founder John Mackey, Best-selling Author Seth Godin, Rent the Runway Co-Founder Jenny Fleiss and Kate Ancketill, Founder and CEO of GDR Creative Intelligence; plus more talk tracks, panels on emerging trends and interactive workshops.

eCommerce 81

eCommerce Marketing Retail Food 81

Ad Monsters

NOVEMBER 16, 2022

It’s safe to say that Justin Wohl is a major ad tech luminary who has seen many industry changes over his 12-year career. . He watched the transition of programmatic tech firsthand, including RTB, prebid, and client-side bidders from the very start. First-party data is emerging as a solution. How Cookies Stole Ad Tech.

Cookies 97

Cookies Viewability Click Through Rate Food 97

YieldBird

SEPTEMBER 29, 2023

Big tech companies like Google, Facebook, and Amazon, who already have a lot of this kind of data, will likely get even stronger in the ad world. Each has slightly different parameters that can be used to match publishers’ data to match the IAB category. Advertisers might have to put more of their money into these platforms.

Cookies 52

Cookies Audience Retargeting Advertising 52

Martech Series

MARCH 7, 2023

Vonage was also named a Finalist for the Best of Enterprise Connect Award in the category of Best Innovation in Employee Experience Management.

Communications 80

Communications Conversion MarTech Marketing 80

Martech Series

JUNE 22, 2022

Merton and Rimando each bring relevant experience as ArcSpan continues its focus on boosting addressable audience revenue success for leading publishers and the emerging category of retail media customers. Retrofitting old tech is not sustainable for publishers in a first-party, data privacy-centric ad sales environment.

Machine Learning 87

Machine Learning Retail Audience Finance 87

Smart-Hub

DECEMBER 22, 2023

From navigating the intricacies of programmatic advertising to understanding the impact of emerging technologies such as artificial intelligence, we aim to equip our readers with a comprehensive understanding of the AdTech landscape. What is Ad Tech? SmartHub's Features Have No Limits! AdTech Ecosystem: What is it and Who is it For?

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Martech Series

AUGUST 12, 2022

Customers can find thousands of software, solutions, and services across a number of categories including security, machine learning, business applications, and more. Workato is transforming automation across businesses with a single platform for data, apps, and processes and is emerging as a market leader in enterprise automation.

Machine Learning 76

Machine Learning MarTech Marketing 76

Martech

OCTOBER 15, 2021

The Semantic Science ontology includes seasonal categories like Halloween, as well as in-market categories. The solution is expected to help publishers monetize their inventory by offering highly relevant topics to specific advertisers. Read more here. How identity resolution helps you know your audience.

Audience 102

Audience Cookies Machine Learning Viewability 102

Clearcode

OCTOBER 24, 2023

In this blog post, we’ll discuss the pros and cons of building a bidder or a DSP for advertisers, brands, and tech companies. DSPs emerged in 2007 with the introduction of real-time bidding, allowing advertisers to procure ad space from multiple publishers at once. For tech companies, the sole viable option is building a custom DSP.

Demand Side Platform 59

Demand Side Platform Ad Exchange Impressions Ad Space 59

Digiday

JUNE 23, 2022

The great ad tech rebundling is here. But first, here’s a quick primer on what the great unbundling of ad tech actually means, courtesy of Ratko Vidakovic, founder of ad tech consultancy AdProfs: when real-time bidding took off over a decade ago, it resulted in an unbundling of the traditional ad network.

Ad Tech 70

Ad Tech Pop-Up Conversion Ad network 70

TechCrunch Ads

AUGUST 2, 2022

Disagreement between DPAs has emerged on this question – the Norwegian DPA took the same extended interpretation in its #Grindr case, but the Spanish DPA took the opposite interpretation in the same case 5/. And, by implication, that the same rule applies to inferences connected to other types of special category data.

GDPR 119

GDPR Ad Targeting Cookies Advertising 119

VideoWeek

JULY 7, 2022

The possibility arose earlier in the legislative process of a total ban on use of personal data in targeted advertising – which would have neutered a big part of the ad tech industry in Europe. Such a clause never made it through the committee stage.

Advertising 73

Advertising Ad Tech GDPR Marketing 73

Martech

OCTOBER 1, 2021

Now, there’s nothing exactly new in that; people have been complaining for years that sales reps have neither the time nor the inclination to constantly refresh CRM data, and indeed that has bred a whole career category of CRM administrators. That’s not what Steve Petersen is arguing in his latest contribution.

Machine Learning 113

Machine Learning MarTech Marketing 113

Martech Series

NOVEMBER 16, 2022

Uniform, the leading provider in the emerging software category of digital experience composition (DXC), held on Nov. The half-day virtual event featured insights on the use of composable architecture in digital experience composition from Uniform’s CEO and CTO as well as thought leaders at Kruso, Cobham SATCOM, Strapi, and others.

Marketing 88

Marketing Manufacturing SEO MarTech 88

Digiday

MAY 1, 2023

Different shopping cultures and emerging markets While live livestream shopping, or live shopping, is still growing in the U.S. The research considered livestream commerce, augmented and virtual reality and social commerce to be emerging and scaling commerce, whereas online marketplaces and retailer websites are traditional e-commerce.

Retail 77

Retail Fashion Entertainment Agency 77