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Six Digital Marketing Tips For Small Business Owners During An Economic Downturn

Martech Series

The economic rollercoaster of the past few years has presented new challenges for small and mid-sized businesses. Though digital marketing has been an important marketing strategy for decades, the pandemic dramatically increased consumer demand for digital excellence and resulted in rapid digital marketing adoption by businesses of all sizes.

Marketing 124
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6 Reasons Why Video Ads Are the the Future of Advertising

Automatad Inc.

In this blog, you’ll learn the best practices to improve video ad performance and how to make the most out of them. The video ads can be placed in different mediums, which include: Webpage (Desktop and mobile) Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.) What Is Video Advertising?

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What is AI in Marketing: Growing Trends in Coming Years

Ad Rants

Using sentiment analysis to observe a brand's image and user needs. Automating repetitive mechanical tasks such as scheduling emails, meetings, social media postings. Brands have started to implement both image and voice search options on their apps and websites. AI powered Content Marketing.

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You Are The Company That You Keep …

Rob Campbell

Has Lego gone rogue and decided to make social commentary on their own product? The media agency. It blows my mind how few clients care about ‘placement’ They’ll argue till they’re blue in the face over the size of their logo, but rarely go into depth about the placement and contexts of where they appear.

Agency 67
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Building your generative AI marketing skillset: Training and upskilling

Martech

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. Corporations and businesses of all sizes aren’t in any better shape. 1 barrier to the adoption of AI for marketing.

Marketing 105
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Christmas Campaigns That Stood Out from the Crowd In Recent Years

Martech Series

Or compiling these efforts as part of a larger CSR (Corporate Social Responsibility) program can work. It’s the ideal time to use your website and social media profiles to spread holiday cheer. Start by making audience-friendly adjustments to your brand’s logo and social media profile photographs.

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Brand reputation on social media: Why eCommerce businesses should care

Ad Wisey

For small and mid-sized businesses, though, reputation can serve as a trigger for growth. At the same time, customers expect the brand to be consistent so that the image they have of it matches the one presented by the business, which, in the end, leads to a 33 percent increase in revenue. Brand reputation management on social media.