Martech Series

JANUARY 9, 2023

Discovery Announce Audience Measurement Agreement. Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. The post Aimpoint Digital to Drive Value With Optimization Through Gurobi Version 10’s New Features appeared first on MarTech Series.

Machine Learning 81

Machine Learning Manufacturing MarTech Audience 81

Martech

AUGUST 31, 2022

The update to Taboola News gives recommendations for reliable news sources via publishing partners, as well as working directly with device manufacturers like Samsung. Taboola News can now be installed on mobile device wallpapers by manufacturers, while also serving news recommendations to users directly on the mobile lockscreen.

Media 93

Media Manufacturing Native Advertising MarTech 93

Martech Series

OCTOBER 20, 2022

We are continuously looking for opportunities to improve the experience for engaged audiences through innovative and contextually relevant content and messaging,” said Travis Hockersmith, Group Vice President, Platform+ at VIZIO. Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy.

Manufacturing 82

Manufacturing Display Advertising Entertainment MarTech 82

Martech Series

NOVEMBER 8, 2022

The acquisition will also help drive expanded capabilities for both television manufacturers and publishers, while creating a more immersive and engaging viewing experience for consumers with on-screen content information and recommendations. Marketing Technology News: MarTech Interview with Heidi Arkinstall, CMO at G-P.

Machine Learning 75

Machine Learning Manufacturing MarTech Advertising 75

Martech Series

FEBRUARY 12, 2023

For more than 20 years, technology buyers, sellers, resellers, and manufacturers from companies of all sizes and industries have assembled at ITEXPO to forge new partnerships, collaborate, and learn together and from one another. Marketing Technology News: MarTech Interview with John Payne, CEO of Croquet “The U.S.

Communications 71

Communications Manufacturing Finance MarTech 71

Martech Series

JULY 28, 2022

InContext Solutions, a 3D virtual reality platform for retailers and consumer goods manufacturers, announced the availability of InContext Virtual Commerce on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions. Marketing Technology News: MarTech Interview with Douglas Thede, CEO at Lytho.

Retail 81

Retail Manufacturing ROI MarTech 81

Martech Series

JANUARY 25, 2023

New customers spanned industries from retail, financial services, and manufacturing to telecommunications, media, and nonprofits, with a footprint that reaches across six continents. Audience Insights Prevail The post dotCMS CEO Zain Ishaq Reflects on Record 2022 Results, What’s to Come in 2023 appeared first on MarTech Series.

A/B Testing 98

A/B Testing Manufacturing MarTech Retail 98

Martech Series

SEPTEMBER 29, 2022

The goal of the program is to create awareness of the unlimited opportunities Web3 offers entrepreneurs in terms of new revenue streams, brand awareness and untapped consumer audiences. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Manufacturing 76

Manufacturing Fashion Electronics Finance 76

Martech Series

AUGUST 12, 2022

This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly. In return, they gained access to incremental audiences such as “cord-cutters” and “cord nevers” and enjoyed a near 100% completion rate of their commercials.

Advertising 96

Advertising Manufacturing Impressions Audience 96

Martech Series

NOVEMBER 3, 2022

Cisco unveiled the award nominees and winners at its annual Supplier Appreciation Event (SAE) attended by hundreds of component suppliers, manufacturing partners, logistics partners, and Cisco employees. ” Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze.

Manufacturing 72

Manufacturing MarTech Audience Marketing 72

Martech Series

JULY 26, 2022

The company drove high audience engagement with their content hub, with 60% of attendees becoming recurring visitors. Marketing Technology News: MarTech Interview With Regina Soller-Gould, VP of Revenue Marketing at Ada. The company focused on diverse speakers and translated content to enable audience accessibility.

Audience 87

Audience Healthcare Manufacturing Brand Awareness 87

Martech Series

AUGUST 31, 2022

Taboola News integrates content recommendations from Taboola’s large publisher network with leading mobile device manufacturers across multiple touchpoints, including Minus One screens, news notifications, and browser applications. Marketing Technology News: MarTech Interview With Rob Hall, CEO at Playground xyz.

Manufacturing 85

Manufacturing Entertainment MarTech Audience 85

Martech

AUGUST 22, 2023

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. The company realized they needed to reposition themselves as a solution provider rather than a manufacturer.

Manufacturing 75

Manufacturing SEO Communications Pharmaceuticals 75

Martech Series

AUGUST 24, 2022

Publica now powers header bidding, server-side ad insertion (SSAI), and ad-break decisioning for some of the biggest streaming publishers and smart TV manufacturers in the world. Marketing Technology News: MarTech Interview with Chris Savio, Director of Product Marketing at GoTo. ” said Ben Antier , Co-Founder and CEO, Publica.

Ad Server 84

Ad Server Header Bidding Advertising Ad Tech 84

Martech Series

SEPTEMBER 21, 2022

“Podcasting is such a powerful way to engage an audience, and we are delighted to welcome Alex and Commerce Talks to Seamless”— Joseph Ridley, General Manager, Terrapinn. Marketing Technology News: MarTech Interview with Tom Libretto, Chief Marketing Officer at Workhuman.

Manufacturing 88

Manufacturing Retail MarTech Audience 88

Martech

FEBRUARY 23, 2022

But it speaks to the value that Roku and other top streaming platforms, smart TV manufacturers and CTV ad sellers, buyers and tech partners are looking to solidify as the CTV space matures. It matters when the audience is viewing the ad on a TV, as opposed to a mobile device.

Advertising 89

Advertising Manufacturing Ad Inventory Impressions 89

Martech Series

JUNE 24, 2022

Marketing Technology News: MarTech Interview with Jerry Luk, Co-Founder & President at Firework. B2B video marketing is a part of a typical B2B content marketing strategy that involves planning, creating, and sharing your content in video format with your B2B target audience. What is B2B video marketing?

Marketing 126

Marketing Manufacturing Audience ROI 126

Martech

MAY 2, 2023

It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. Audiences are moving to streaming services for traditional TV content like movies and sports. Get MarTech! Now is the time to get in the game.” In your inbox.

Retail 107

Retail Electronics Manufacturing MarTech 107

Martech

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. Driven by a competitive landscape and customer expectations, in 2023, we saw AI emerge as an enhancement for 100s of SEO and martech products and tools.

SEO 108

SEO Machine Learning Manufacturing MarTech 108

Martech Series

MARCH 2, 2023

Marketing Technology News: MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly Dan will continue to lead the agency’s expansion in the US and Canada. The post Automated Creative Launches In The US and Canada appeared first on MarTech Series.

Display Advertising 76

Display Advertising Impressions Manufacturing MarTech 76

Martech

DECEMBER 29, 2023

” Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Get MarTech! The post 2024 Predictions: Ecommerce and retail appeared first on MarTech. In your inbox.

eCommerce 115

eCommerce Retail Electronics Conversion 115

Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. By providing brands with precision audience targeting, comprehensive reporting and the flexibility to change out ad creative when needed (among other benefits), CTV has transformed television into a performance advertising channel akin to social media and search.

Advertising 96

Advertising Ad Server Manufacturing Brand Awareness 96

Martech Series

JUNE 21, 2022

Ltd (“Hisense”), preinstalled on a majority of TVs manufactured by Hisense including TVs with the Toshiba brand, and also integrated into dozens of premium original equipment manufacturers (“OEMs”). Marketing Technology News: MarTech Interview with Hunter Sunrise, Senior Vice President and Head of Marketing at Postclick.

Ad Server 70

Ad Server Manufacturing Ad Tech MarTech 70

Martech Series

SEPTEMBER 13, 2022

With a few simple drag-and-drops, the audience can develop an automation bot for themselves and enjoy the benefits right away.” ” Marketing Technology News: MarTech Interview With Vijay Chittoor, Co-founder and CEO, of Blueshift. Marketing Technology News: Bad Reviews Aren’t Personal—They’re Data. Here’s How to Use Them.

Machine Learning 77

Machine Learning Manufacturing eCommerce MarTech 77

Martech

AUGUST 21, 2023

For example, we have a CPG client with a sophisticated data science practice for predicting futures pricing and availability of ingredients to manufacture its products. This might include audiences exported to channels with predictive capabilities such as Facebook, Google Ads, the brand’s ESP, etc. Get MarTech! In your inbox.

Audience 96

Audience ROI Machine Learning Conversion Rate 96

Martech

JULY 14, 2023

Review, edit, and personalize AI results to put content in your own voice and ensure it benefits your target audience. Of course, defining your target audience also guides you. The open-source software is on thousands of devices, but the quality varies widely by manufacturer and product.) Use the bullets to form an outline.

Audience 89

Audience Manufacturing SEO Marketing 89

Clearcode

NOVEMBER 6, 2023

With a staggering $45 billion US retail media market , retailers are attempting to seize the golden opportunity that retail media presents to not only cater to evolving consumer preferences, but also open up new avenues for advertisers seeking to engage with their most coveted audiences.

Retail 90

Retail Media Advertising Manufacturing 90

Martech

DECEMBER 26, 2023

Each has its own target audience expertise and product preferences. Can your partners articulate the value of the product to the target audience, what the product can and cannot do, and explain that value proposition clearly and truthfully to the ICP? Get MarTech! It’s an exciting time to work in this category. In your inbox.

Marketing 109

Marketing Education Electronics Healthcare 109

Martech

JULY 23, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Business goals as selection criteria also protect you when big martech vendors start bullying your executives. Download our first MarTech Intelligence Report on Headless and Hybrid CMSs here.

MarTech 126

MarTech Audience Manufacturing Marketing 126

Martech Series

NOVEMBER 3, 2022

Marketing Technology News: Solving First-Party Audience Expansion Using AI. “We The incredible growth of our new sports entertainment vertical provides high visibility to VERB’s underlying technology as teams, leagues, retailers, and manufacturers look to capitalize and monetize their digital content strategies,” added Cutaia. “We

Click Through Rate 52

Click Through Rate Entertainment Manufacturing Retail 52

Martech

SEPTEMBER 20, 2021

eBike manufacturer Serial 1 had lots of gorgeous product and lifestyle imagery at their disposal, but they didn’t know what specific shots would resonate with their customers. Serial 1, a standalone company that was initially launched from within Harley-Davidson, manufactures premium eBicycles. All images provided by Serial 1.

Conversion 118

Conversion A/B Testing Machine Learning Conversion Rate 118

Martech

APRIL 22, 2022

Explore the platforms essential to predictive analytics and marketing attribution in the latest edition of this MarTech Intelligence Report. Machine learning models can decipher text, recognize images, perform audience segmentation, and even anticipate how customers are likely to respond to various initiatives. Click here to download!

Machine Learning 144

Machine Learning Marketing ROI SEO 144

Martech

FEBRUARY 2, 2023

For instance, a car manufacturer and a quick service restaurant will have different time frequencies that make sense. Dig deeper: The one martech metric that really matters: Customer lifetime value How does a CLV model change a company’s goals? Get MarTech! The former might be in years and the latter in weeks.

Manufacturing 128

Manufacturing MarTech Marketing Conversion 128

Martech Series

JULY 6, 2022

How will this affect how marketers reach out to audiences and what are the new opportunities and new capabilities that marketers can take advantage of with Web 3 on the very near horizon? Marketing Technology News: MarTech Interview with Alex Dean, Co-founder and CEO at Snowplow. appeared first on MarTech Series.

Marketing 118

Marketing Pop-Up Banner Electronics 118

Martech

NOVEMBER 18, 2022

Be prepared for a full rollout and have manufacturing facilities, distributors, suppliers and other partners in place well before your go-live date. If the automaker had simply changed its logo and tagline, its audience would have seen through the gimmick quickly. Get MarTech! Rebranding: A definition. In your inbox. Processing.

Communications 108

Communications Real Estate AutoMobile Audience 108

Martech Series

DECEMBER 29, 2022

For brands, marketing in this universe is the opportunity to reach a bigger audience and set a digital footprint to get potential revenue growth. Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. For a successful product presentation, Italian luxury automobile manufacturer Ferrari teams up with Fortnite.

Fashion 129

Fashion Pop-Up Food AutoMobile 129

Martech

JULY 28, 2021

This includes four business units: the mobility line of products (Toughbooks and related durable mobile devices); professional video and business systems (for amusement parks, exhibitions and other organizations); enterprise process innovation for manufacturing and food; and robotics and large factory equipment.

Food 111

Food A/B Testing Conversion Electronics 111