Martech Series

JANUARY 9, 2023

Discovery Announce Audience Measurement Agreement. “Many of our clients require comprehensive models that combine the power of machine learning/forecasting methods with optimization for applications such as inventory management and supply chain optimization,” he explained.

Machine Learning 81

Machine Learning Manufacturing MarTech Audience 81

Martech Series

NOVEMBER 8, 2022

Samba TV , the leading provider of television technology and omniscreen advertising and analytics globally, announced today it has acquired Disruptel, a pioneering startup in artificial intelligence (AI) and machine learning (ML) focused on innovating the future of AI and Connected TV experiences.

Machine Learning 75

Machine Learning Manufacturing MarTech Advertising 75

Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. Machine learning. Algorithms are continuing to improve as well, accelerating optimization in near real-time.

Machine Learning 145

Machine Learning Marketing ROI SEO 145

Martech

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. Driven by a competitive landscape and customer expectations, in 2023, we saw AI emerge as an enhancement for 100s of SEO and martech products and tools.

SEO 108

SEO Machine Learning Manufacturing MarTech 108

Martech

SEPTEMBER 20, 2021

eBike manufacturer Serial 1 had lots of gorgeous product and lifestyle imagery at their disposal, but they didn’t know what specific shots would resonate with their customers. Serial 1, a standalone company that was initially launched from within Harley-Davidson, manufactures premium eBicycles. All images provided by Serial 1.

Conversion 116

Conversion A/B Testing Machine Learning Conversion Rate 116

Martech Series

SEPTEMBER 13, 2022

With a few simple drag-and-drops, the audience can develop an automation bot for themselves and enjoy the benefits right away.” ” Marketing Technology News: MarTech Interview With Vijay Chittoor, Co-founder and CEO, of Blueshift. Marketing Technology News: Bad Reviews Aren’t Personal—They’re Data. Here’s How to Use Them.

Machine Learning 77

Machine Learning Manufacturing eCommerce MarTech 77

Martech

AUGUST 21, 2023

Custom data science builders Several packaged CDPs offer data science builders for configuring machine learning models that provide regular scoring through user-defined parameters. This might include audiences exported to channels with predictive capabilities such as Facebook, Google Ads, the brand’s ESP, etc.

Audience 97

Audience ROI Machine Learning Conversion Rate 97