Martech Series

JULY 6, 2022

Debjani Deb, CEO at ZineOne chats about the inception of ZineOne and thriving in an evolving martech ecosystem in this quick catch-up: _. Welcome to this 2022 MarTech Series chat, Debjani, we’d love to hear more about your B2B journey and more about being CEO at ZineOne…what’s a day at work like?

MarTech 88

MarTech Machine Learning eCommerce Conversion 88

Martech Series

OCTOBER 13, 2022

Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech

MAY 18, 2023

Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Wurl’s ContentDiscovery is a machine learning-powered advertising platform for streamers and content publishers. Get MarTech! In your inbox.

MarTech 83

MarTech Machine Learning eCommerce Communications 83

Martech Series

JULY 5, 2022

Welcome to this MarTech Series chat Mark, tell us more about your time in the B2B market and more about being CEO at Postclick? A lot has changed in digital advertising in the past few decades, specifically with the emergence of audience targeting, video ads, and personalization. Looking for some ways to optimize your ad spend?

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Martech

FEBRUARY 16, 2022

Audio media company iHeartMedia announced that it has entered a strategic partnership with audio intelligence platform Sounder, that will provide access to insights that help podcasts and audiences find each other while improving brands’ targeting capabilities. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Audience 83

Audience Machine Learning Ad network Media 83

Martech

APRIL 12, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. Download our buyer’s guide today and learn everything you need to know. Looking for a CDP?

Machine Learning 100

Machine Learning Marketing Healthcare eCommerce 100

Martech

JANUARY 19, 2024

It comes from businesses trying to build relationships, trying to grow relationships and trying to keep their brand front and center in the minds of the audience. MarTech contributor Kath Pay showcased poor examples of AI-generated cold emails , and by now most of us have examples of our own. Get MarTech! Workflow automation.

A/B Testing 126

A/B Testing Marketing Machine Learning MarTech 126

Martech

AUGUST 24, 2023

The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. Join marketing experts who will share how machine learning and AI-driven optimization can be the catalyst for your brand’s success.

Machine Learning 93

Machine Learning Marketing MarTech Audience 93

Martech Series

SEPTEMBER 12, 2022

Find out more from this weekly martech highlight: _. MarTech Quote-of-the-Week! Top MarTech News of The Week: 05 th Sept to 09 th Sept. RSG Media Announces RSG Audience—Unified Intelligent Inventory Management Platform for Audience Forecasting/Marketing Research, Programming, Advertising, and Promotion. Read More

Machine Learning 86

Machine Learning Marketing Audience MarTech 86

Martech Series

JANUARY 18, 2023

Streamlines workflows and insight sharing and makes getting fast feedback from the right audience easier. Additionally, UserTesting has introduced machine learning-powered enhancements to its transcription and sentiment analysis features. Screener Guidance to Find the Right Audience, Faster.

Machine Learning 85

Machine Learning Audience Healthcare MarTech 85

Martech

OCTOBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. With the demise of cookies, more precise contextual advertising is one way to reach relevant audiences without infringing on privacy. How identity resolution helps you know your audience.

Audience 86

Audience Cookies Machine Learning Viewability 86

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. Every business is different,” Meta’s Bui told MarTech. More questions?

Media 110

Media Marketing Machine Learning MarTech 110

Martech

APRIL 26, 2024

By combining storytelling and technology, we can achieve new levels of creative expression and audience engagement. Predictive content creation: The ability to predict audience preferences could generate more enjoyable content for viewers. The rise of AI agents AI agents will play a pivotal role in realizing this vision.

Machine Learning 97

Machine Learning Education Entertainment Audience 97

Martech

MARCH 22, 2024

It’s a foundational step that ensures the cornerstone content your team publishes is relevant and engaging to your target audience and aligned with strategic goals, market dynamics and industry trends. Many major marketing tools already use AI models and machine learning to work behind the scenes.

Marketing 95

Marketing Machine Learning Audience MarTech 95

Martech

JANUARY 30, 2024

AI-powered tools help companies analyze customer data, understand preferences and craft messages that resonate with their target audience and individual customers. Dig deeper: How to use AI and machine learning to personalize and optimize campaigns 2. Get MarTech! This is the transformative potential of AI for CX success.

Machine Learning 134

Machine Learning Communications MarTech Audience 134

Martech

JANUARY 9, 2023

Aside from getting a major facelift and data model change, one of the platform’s most powerful upgrades was the addition and refinement of machine-learning capabilities. . Ecommerce tracking will need to be set up before predictive metrics and predictive audiences can be used. Behavior modeling.

Machine Learning 116

Machine Learning Cookies eCommerce Conversion 116

Martech

JANUARY 17, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report.

Machine Learning 95

Machine Learning MarTech Marketing Audience 95

Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. Machine learning. Algorithms are continuing to improve as well, accelerating optimization in near real-time.

Machine Learning 145

Machine Learning Marketing ROI SEO 145

Martech

JUNE 22, 2022

It requires the company to overhaul its ad targeting tool, Lookalike Audiences, which makes it possible to target housing ads by race, gender, religion or other sensitive characteristics that enable discrimination. This new system will use machine learning to fix bias. Get the daily newsletter digital marketers rely on.

Machine Learning 109

Machine Learning Ad Targeting Audience MarTech 109

Martech

OCTOBER 13, 2023

We now have machine learning and AI driving much of our marketing platforms. In other words, an automated drip campaign is only effective if: You’ve done your homework and truly understand who your audience is, what their needs/wants are and how you can get them to act. Understand how your audience uses social media.

Marketing 135

Marketing Machine Learning Audience MarTech 135

Martech Series

MARCH 1, 2023

Mobi-AI is integrated with the company’s Advangelists’ Ad Tech Operating System (ATOS) and leverages machine learning and AI to analyze user behavioral patterns, first-party data, CRM data, contextual information, and utilizes content-based n-gram natural language processing. Mobiquity Technologies, Inc.,

Machine Learning 81

Machine Learning Advertising Conversion Rate Ad Tech 81

Martech

JANUARY 9, 2024

These platforms integrate tightly with CRMs and CDPs, continuously collecting more data about leads to fuel insights and further personalization, with artificial intelligence and machine learning driving aspects like segmentation, content creation and campaign optimization. Help discover new unique audiences and prospects.

Marketing 123

Marketing Machine Learning Conversion MarTech 123

Martech Series

FEBRUARY 10, 2023

One of these 19 categories is Live TV Events, where a machine learning model calculates the viewership of major sports games, factoring in the teams, location, unevenness of that matchup and viewership trends and more. It is the only viewership predicting machine learning model in the world. million ranging between 110.1

Machine Learning 87

Machine Learning Food MarTech Marketing 87

Martech Series

FEBRUARY 14, 2023

Authenticx’s autoscoring tool uses machine learning (ML) to help organizations efficiently analyze vast amounts of data to provide more insight and context for strategic decision-making. “Automation helps healthcare leaders enhance efficiencies and protect the bottom line.

Healthcare 90

Healthcare Machine Learning MarTech Conversion 90

Martech Series

JANUARY 9, 2023

Discovery Announce Audience Measurement Agreement. “Many of our clients require comprehensive models that combine the power of machine learning/forecasting methods with optimization for applications such as inventory management and supply chain optimization,” he explained.

Machine Learning 81

Machine Learning Manufacturing MarTech Audience 81

Martech Series

NOVEMBER 8, 2022

Samba TV , the leading provider of television technology and omniscreen advertising and analytics globally, announced today it has acquired Disruptel, a pioneering startup in artificial intelligence (AI) and machine learning (ML) focused on innovating the future of AI and Connected TV experiences.

Machine Learning 75

Machine Learning Manufacturing MarTech Advertising 75

Martech Series

FEBRUARY 21, 2023

“It’s point & click easy, so we like saving busy publishers’ time, but the conversion increase for paywalls, adblock recovery, email capture and more is where the AI magic really shines for CROs, adops, audience, and revenue owners.”

A/B Testing 90

A/B Testing Machine Learning Media Conversion Rate 90

Martech

APRIL 25, 2024

Rather, leverage machine learning to parse your mature marketing into clusters and create more personalized targeting and messaging strategies for these subsegments under the boomer umbrella. The “digital divide” is a fallacy as 50+ audiences: Have keenly adopted smart technology. Dominate the social platforms Facebook and X.

Marketing 103

Marketing Machine Learning Audience Communications 103

Martech Series

NOVEMBER 3, 2022

Proceeds will be invested into Alethea’s machine learning SaaS platform, Artemis (in closed beta), by growing its engineering and data science teams. Marketing Technology News: MarTech Interview with Lindsay (Boyajian) Hagan, VP – Marketing at Conductor.

Finance 84

Finance Machine Learning Communications MarTech 84

Martech Series

NOVEMBER 11, 2022

a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to build software for today’s marketing leaders, today announced its early success in helping drive the expansion stage of the Act! Software appeared first on MarTech Series. AiAdvertising, Inc.

Machine Learning 94

Machine Learning MarTech Marketing Audience 94

Martech

APRIL 23, 2024

Machine learning algorithms can be used to analyze large quantities of data and predict outcomes at speed. Standard (or “descriptive”) analytics seeks to understand what has happened in the past, e.g. “How did our email campaign perform with a specific audience segment?” appeared first on MarTech.

Machine Learning 101

Machine Learning Conversion Rate Audience Conversion 101

Martech Series

AUGUST 5, 2022

“We are delighted to provide seamless captioning and translation solutions to the audiences worldwide through our partnership with a global leader Ai-Media,” says Pierre Metrailler, CEO at SpotMe. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto.

Machine Learning 84

Machine Learning Media Audience MarTech 84

Martech Series

MARCH 3, 2023

“In 2021, when the initial survey was conducted, we were a bit surprised to see how compensation stopped following a linear path after a certain audience size, suggesting a shift in the supply and demand curve for celebrity type influence. per follower rate that still pervades the industry.

Machine Learning 90

Machine Learning Audience MarTech Marketing 90

Martech

DECEMBER 8, 2021

Gracenote, the content solutions division of marketing measurement firm Nielsen, has unveiled a new tool, Audience Predict, which will deliver predictive insights into future entertainment programming performance. And this is important as the mass audience for TV programming becomes increasingly fragmented. Why we care.

Machine Learning 94

Machine Learning Entertainment Audience MarTech 94

Martech Series

JUNE 22, 2022

ArcSpan Technologies , a New York-based, real-time audience data monetization and optimization company announced it has named Kelly Merton as Vice President, Sales, and Artemio Rimando as Data Scientist. I look forward to working closely with Kelly as we bring important audience monetization solutions to the market.”

Machine Learning 87

Machine Learning Retail Audience Finance 87

Martech

OCTOBER 31, 2023

“GA4 collects and stores interactions with your website or your app as events, those events provide insights on what’s happening,” said Sharon Mostyn, speaking at The Martech Conference. It allows you to segment your audience to determine where your high-value traffic is coming from.” said Mostyn. “It In your inbox.

Machine Learning 116

Machine Learning Conversion MarTech Audience 116

Martech

OCTOBER 20, 2023

17, 2023, can employ machine learning models to trawl through your data, seeking patterns that might otherwise go unnoticed. Google Analytics 4 “automatically enriches your data by bringing Google machine-learning expertise to bear on your dataset to predict the future behavior of your users,” according to Google.

Machine Learning 124

Machine Learning Click Through Rate Conversion Conversion Rate 124