Audience, Impressions, Manufacturing and MarTech

Column6 Launches Global Partnership with FreeWheel and its Beeswax Technology to Help Advertisers Reach More Connected TV Audiences Across the Americas

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., As a result, Beeswax customers will have full access to programmatically acquire inventory and extend audiences to new CTV audiences at scale across the Americas in one streamlined workflow.

Demand Side Platform

Demand Side Platform Audience Manufacturing Advertising

VIZIO Leverages SpringServe Tiles to Enhance Content Discovery and User Experiences on the Home Screen

Martech Series

OCTOBER 20, 2022

We are continuously looking for opportunities to improve the experience for engaged audiences through innovative and contextually relevant content and messaging,” said Travis Hockersmith, Group Vice President, Platform+ at VIZIO. Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy.

Manufacturing

Manufacturing Display Advertising Entertainment MarTech

Connected TV Ecosystem Holds the Potential of Greater Return for Eager Advertisers

Martech Series

AUGUST 12, 2022

This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly. In return, they gained access to incremental audiences such as “cord-cutters” and “cord nevers” and enjoyed a near 100% completion rate of their commercials.

Advertising

Advertising Manufacturing Impressions Audience

Roku introduces Advertising Watermark

Martech

FEBRUARY 23, 2022

The Roku Advertising Watermark connects with the Roku operating system to automatically verify publisher ad requests, as well as ad impressions. But it speaks to the value that Roku and other top streaming platforms, smart TV manufacturers and CTV ad sellers, buyers and tech partners are looking to solidify as the CTV space matures.

Advertising

Advertising Manufacturing Ad Inventory Impressions

Automated Creative Launches In The US and Canada

Martech Series

MARCH 2, 2023

Marketing Technology News: MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly Dan will continue to lead the agency’s expansion in the US and Canada. The post Automated Creative Launches In The US and Canada appeared first on MarTech Series. Today it’s a no brainer. Tomorrow it’s a non-negotiable.”

Display Advertising

Display Advertising Impressions Manufacturing MarTech

ON24 Recognizes the B2B Companies Driving Innovation in Digital Engagement

Martech Series

JULY 26, 2022

The company drove high audience engagement with their content hub, with 60% of attendees becoming recurring visitors. Marketing Technology News: MarTech Interview With Regina Soller-Gould, VP of Revenue Marketing at Ada. The company focused on diverse speakers and translated content to enable audience accessibility.

Audience

Audience Healthcare Manufacturing Brand Awareness

Top B2B Brands That Boast Of Great Video Marketing Tactics

Martech Series

JUNE 24, 2022

Marketing Technology News: MarTech Interview with Jerry Luk, Co-Founder & President at Firework. B2B video marketing is a part of a typical B2B content marketing strategy that involves planning, creating, and sharing your content in video format with your B2B target audience. What is B2B video marketing?

Marketing

Marketing Manufacturing Audience ROI

The Benefits of Retail Media for Retailers and Advertisers

Clearcode

NOVEMBER 6, 2023

With a staggering $45 billion US retail media market , retailers are attempting to seize the golden opportunity that retail media presents to not only cater to evolving consumer preferences, but also open up new avenues for advertisers seeking to engage with their most coveted audiences.

Retail

Retail Media Advertising Manufacturing

Is there any incentive to crack down on programmatic ad fraud?

Martech

MAY 5, 2022

So how does that site have a ton of traffic and therefore can sell a bunch of ad impressions? Now, the malware is loading ad impressions in the background. They’re making money through digital advertising because the advertisers don’t know that they’re paying for ad impressions that end up being loaded by malware.

Impressions

Impressions Ad Exchange Ad Tech Advertising

Innovation vs. rebranding: How to choose the best change for your business

Martech

NOVEMBER 18, 2022

Be prepared for a full rollout and have manufacturing facilities, distributors, suppliers and other partners in place well before your go-live date. If the automaker had simply changed its logo and tagline, its audience would have seen through the gimmick quickly. Get MarTech! Rebranding: A definition. In your inbox. Processing.

Communications

Communications Real Estate AutoMobile Audience

Panasonic embraces hybrid events, shifts B2B strategy and targets BETAs

Martech

JULY 28, 2021

This includes four business units: the mobility line of products (Toughbooks and related durable mobile devices); professional video and business systems (for amusement parks, exhibitions and other organizations); enterprise process innovation for manufacturing and food; and robotics and large factory equipment. Read more here.

Food

Food A/B Testing Conversion Electronics

Why we care about AR and VR: A guide for marketers

Martech

MAY 24, 2022

As consumers access more advanced technology, old marketing strategies fail to impress them. This helps manufacturers cut down on the overhead costs as well as the time taken to design a car. By virtually immersing your audience in the product you’re trying to sell, you can bring them closer to the product.

AutoMobile

AutoMobile Marketing Healthcare Manufacturing

The WIR: YouTube Shorts Gets 30 Billion Daily Views, HBO Max Halts European Originals, and Equativ Continues Push into CTV

VideoWeek

JULY 8, 2022

YouTube still seems focussed on winning over creators for Shorts – its blog post this week marking the one year anniversary touted Short’s ability to grow musicians’ audiences. The campaign was managed by Publicis, transacted through the Index Exchange SSP and carried in the Spanish digital newspaper El Confidencial.

Ad Tech

Ad Tech eCommerce Media Agency

6 marketing attribution and predictive analytics platforms your organization should consider

Martech

NOVEMBER 15, 2021

Below you will find a list of 6 notable vendors that we profiled in the latest MarTech Intelligence Report on marketing attribution and predictive analytics tools. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Full Circle Insights. Click here to download! Marketing Evolution.

Marketing

Marketing Machine Learning ROI Cookies

AdTech Trends

Column6 Launches Global Partnership with FreeWheel and its Beeswax Technology to Help Advertisers Reach More Connected TV Audiences Across the Americas

VIZIO Leverages SpringServe Tiles to Enhance Content Discovery and User Experiences on the Home Screen

Trending Sources

Connected TV Ecosystem Holds the Potential of Greater Return for Eager Advertisers

Roku introduces Advertising Watermark

Automated Creative Launches In The US and Canada

ON24 Recognizes the B2B Companies Driving Innovation in Digital Engagement

Top B2B Brands That Boast Of Great Video Marketing Tactics

The Benefits of Retail Media for Retailers and Advertisers

Is there any incentive to crack down on programmatic ad fraud?

Innovation vs. rebranding: How to choose the best change for your business

Panasonic embraces hybrid events, shifts B2B strategy and targets BETAs

Why we care about AR and VR: A guide for marketers

The WIR: YouTube Shorts Gets 30 Billion Daily Views, HBO Max Halts European Originals, and Equativ Continues Push into CTV

6 marketing attribution and predictive analytics platforms your organization should consider

Stay Connected