Martech Series

OCTOBER 13, 2022

Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech Series

NOVEMBER 8, 2022

Martech startup Tapple’s latest software release leverages “phygital” engagement to collect first-party data through mobile gamification, giving brands the ability to analyze their real world performance and seamlessly remarket to consumers.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

Martech

JULY 24, 2023

FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. If FIFA does hit its income and audience goals, it will be despite many of its own actions. Get MarTech! appeared first on MarTech. In the U.S.,

Audience 76

Audience Marketing Impressions MarTech 76

Chief Martech

JUNE 13, 2022

Half of martech and marketing ops professionals received a promotion in the past year. More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months.

MarTech 124

MarTech Marketing Impressions Audience 124

Martech Series

AUGUST 2, 2022

New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. “Publishers know their content and audience engagement levels the best.

Audience 84

Audience Ad Server MarTech ROI 84

Martech Series

JULY 22, 2022

Adding background music is a great way to match your audiences’ mood, have your brand’s content blend with what’s trending, and deliver ads that are less invasive for your viewers’ eyes and ears. Marketing Technology News: MarTech Interview with Douglas Thede, CEO at Lytho. Scroll-stopping sounds capture your attention.

Audience 94

Audience ROI Impressions MarTech 94

Martech Series

SEPTEMBER 12, 2022

Welcome to this MarTech Series chat, Curt, tell us about your journey through the B2B tech market and more about your time at Sharethrough…. Marketing Technology News: MarTech Interview With Konrad Feldman, CEO at Quantcast. They’re reaching a huge segment of untapped audiences, and ones that share some essential attributes.

MarTech 91

MarTech Cookies Native Advertising Ad Exchange 91

MNTN

JANUARY 3, 2023

Almost everyone is a TV fan, including B2B audiences. With the rise of streaming, not only are more people cutting the cord to start streaming, but these audiences are now highly targetable through the digital roots of the new TV environment. Why Audiences are Essential for B2B Advertisers.

Audience 52

Audience A/B Testing Retargeting Impressions 52

Martech Series

SEPTEMBER 19, 2022

” Fermat helps brands easily embed shopping experiences in influencer content, so an influencer’s audience has a native, engaging shopping experience. Marketing Technology News: MarTech Interview with Jake Athey, VP of Marketing and Sales at Widen. Starting today, Fermat is available to any brand on Shopify.

Audience 87

Audience Ad Tech Impressions MarTech 87

Martech

FEBRUARY 8, 2024

Early adopters of dynamic ads (see below) aim to use dynamic creative to become more relevant to segmented audiences than if those segments all heard the same uniform ad. Please take our short survey so we can tell you the state of martech salaries and careers. Serving to audio. How has it been for you? GenAI audio production. “We

Video Ads 116

Video Ads MarTech Audience Impressions 116

Clearcode

DECEMBER 6, 2022

One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. The SDA leverages other IAB Tech Lab standards, notably Audience Taxonomy, IAB Tech Lab Data Transparency Standard, and IAB Tech Lab’s Transparency Center. What Are Seller Defined Audiences (SDA)?

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

Martech

FEBRUARY 8, 2024

The guidelines consitute a substantial discussion of metrics, including: Impressions. User attribution and audience. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Viewability. Invalid traffic.

Viewability 105

Viewability MarTech Impressions Advertising 105

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. With better segmentation comes fewer wasted impressions and ad dollars. and Canada.

Ad Targeting 121

Ad Targeting Demand Side Platform Impressions Audience 121

Martech

APRIL 12, 2024

Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. The post Meta advertisers: Glitchy automated system pushing sales down and costs up appeared first on MarTech. Why we care.

Advertising 105

Advertising Impressions Media MarTech 105

Martech

APRIL 10, 2024

The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. These industry giants, these supposed titans of martech, were peddling overpriced snake oil — bloated solutions masking a fundamental lack of innovation. It should be the lifeblood of martech.

MarTech 108

MarTech Healthcare Retargeting Audience 108

Martech Series

NOVEMBER 1, 2022

-Effectv’s analysis of nearly 20 million impressions shows that over half of “frequent voter” households reached with streaming were incremental to traditional TV. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze. “Is Is Traditional TV Advertising Enough? Not for Political Advertisers”.

Advertising 88

Advertising Impressions Audience MarTech 88

Martech

AUGUST 15, 2023

VideoAmp joins Set-Top Box and smart TV data, along with other data inputs, to measure audiences across platforms. “Being able to now value exposure in terms of household impressions is critical for accurate measurement.” Get MarTech! Dig deeper: SponsorPulse expands data-driven sponsorships for brands Why we care.

Impressions 83

Impressions ROI MarTech Audience 83

Martech Series

FEBRUARY 24, 2023

As a result of this integration, the world’s top marketers will be able to find and buy their audiences across The Weather Channel TV Streaming App and Local Now authenticated inventory, enabling every impression to be addressable and measurable, building stronger relationships with consumers while also providing a privacy-first solution.

Media 81

Media Impressions Audience MarTech 81

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. The simplest form of brand awareness is recognizing your logo, which comes from seeing it enough and in the right places to leave a lasting impression. Brand understanding.

Marketing 140

Marketing Brand Awareness Viewability Audience 140

Martech Series

NOVEMBER 23, 2022

These solutions help improve the guest experience and leave a lasting brand impression on customers. According to Linda Rosanio, VSBLTY cofounder and CCO, the company’s technology measures media impressions directly at the point of sale and validates them to deliver impactful customer experiences.

Impressions 81

Impressions Retail Machine Learning Audience 81

Martech Series

FEBRUARY 14, 2023

Brands will engage effectively with an evolving audience through billboard ads in the Metaverse. Brands can now create a dual experience for audiences in the virtual and physical worlds through Lemma, doubling the overall impact. Maxamtech is a prominent player in the market, with a growing audience in gaming and virtual worlds.

Advertising 94

Advertising Audience Impressions MarTech 94

Martech

NOVEMBER 28, 2023

This increases ad campaign efficiency by eliminating wasted impressions. Integration of AI-driven personalization As artificial intelligence (AI) continues to impact every sector, we expect to see a revolution in how advertisers use it to personalize ads and engage audiences. Get MarTech! In your inbox.

Advertising 94

Advertising Conversion Rate Conversion Impressions 94

Martech Series

FEBRUARY 17, 2023

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire Therefore, now is the time to hold strong with advertising. Do more with less Of course it’s not as black-and-white as sticking to your guns and waiting for audiences to engage. But there’s more to it than that.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

Martech

OCTOBER 11, 2023

They have evolved their social media posts from simple updates and events to more sophisticated and produced content intended to engage audiences and drive business goals. Twitter (now X) has lost much of its business audience and interest from B2B companies. aimed at buyers and prospects. Threads is still a question mark.

Media 129

Media Pharmaceuticals Audience Impressions 129

Martech

SEPTEMBER 7, 2022

The measurement standards are focused on: Re-examining the 10-second cumulative exposure duration for counting a valid impression including “sight, sound, and motion”, as well as 3D and virtual environments. Get MarTech! The post Updates finalized for IAB intrinsic in-game ad measurement guidelines appeared first on MarTech.

Viewability 123

Viewability Impressions MarTech Advertising 123

Martech Series

NOVEMBER 14, 2022

MGID , the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT).

Rich Media 86

Rich Media Media Advertising Viewability 86

Martech

APRIL 19, 2022

The move aims at improving audience segmentation and targeting capabilities for DOOH advertisers. Advertisers can access Element One, Neustar’s proprietary audience segmentation platform. Additionally, they have the ability to serve targeted ad impression across Captivates network of 23,000 high-resolution displays across the U.S.

Impressions 108

Impressions Audience MarTech Advertising 108

Martech Series

FEBRUARY 22, 2023

Marketing Technology News: MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly If you’re looking for new ways to engage with your target audience and drive a higher ROI across your overall marketing efforts, CTV could be the answer – here’s why.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Get MarTech!

Marketing 132

Marketing Communications MarTech Audience 132

Martech Series

SEPTEMBER 30, 2022

Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering. The new offering will help marketers more easily identify valuable impressions and reach the right viewers in a privacy-forward manner across a fragmented premium video ecosystem.

Demand Side Platform 82

Demand Side Platform Audience MarTech Cookies 82

Martech Series

AUGUST 12, 2022

This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly. In return, they gained access to incremental audiences such as “cord-cutters” and “cord nevers” and enjoyed a near 100% completion rate of their commercials. It’s a win-win, if we can make it so.

Advertising 96

Advertising Manufacturing Impressions Audience 96

Martech

JANUARY 29, 2024

Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.” Creating content and communication plans that leverage this data can attract your audience and engage them meaningfully. Leads require behavioral momentum.

Communications 120

Communications Audience Marketing Impressions 120

Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Hivestack has focused its technology on audience-centric buys, which leverage various data touchpoints to reach specific audience segments on-the-go, while being fully data compliant.

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Treat them as partners.

Marketing 131

Marketing Audience Click Through Rate Conversion 131

Martech

JANUARY 30, 2024

That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” They decided to approach it as an opportunity to learn other ways to find their audience. We’ve been thinking about it since 2022.

Cookies 124

Cookies Marketing Retargeting CPC 124

Martech

SEPTEMBER 21, 2023

Every day we form impressions of the people we meet. With AI personality profiling tools, we can become more familiar with an audience, segment or industry before we even engage with it. However, AI personality profiling tools provide a new and more efficient way to gain insights into your target audience.

Audience 113

Audience Communications MarTech Impressions 113

Martech

NOVEMBER 20, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Provide details about timelines and existing martech systems you have deployed.

ROI 112

ROI Conversion Rate MarTech Impressions 112