Audience, Manufacturing, MarTech and ROI

InContext Solutions Now Available On Microsoft AppSource

Martech Series

JULY 28, 2022

InContext Solutions, a 3D virtual reality platform for retailers and consumer goods manufacturers, announced the availability of InContext Virtual Commerce on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions. Marketing Technology News: MarTech Interview with Douglas Thede, CEO at Lytho.

Retail

Retail Manufacturing ROI MarTech

Connected TV Ecosystem Holds the Potential of Greater Return for Eager Advertisers

Martech Series

AUGUST 12, 2022

This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly. In return, they gained access to incremental audiences such as “cord-cutters” and “cord nevers” and enjoyed a near 100% completion rate of their commercials.

Advertising

Advertising Manufacturing Impressions Audience

Top B2B Brands That Boast Of Great Video Marketing Tactics

Martech Series

JUNE 24, 2022

As per some statistics, 70% of the marketers in 2021 believed that video marketing resulted in a positive ROI. Marketing Technology News: MarTech Interview with Jerry Luk, Co-Founder & President at Firework. It is an impressive feat for the company, which only specializes in manufacturing computer chips.

Marketing

Marketing Manufacturing Audience ROI

2024 Predictions: Ecommerce and retail

Martech

DECEMBER 29, 2023

” Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Get MarTech! The post 2024 Predictions: Ecommerce and retail appeared first on MarTech. In your inbox.

eCommerce

eCommerce Retail Electronics Conversion

How to make AI-driven segments work in composable CDPs

Martech

AUGUST 21, 2023

For example, we have a CPG client with a sophisticated data science practice for predicting futures pricing and availability of ingredients to manufacture its products. This might include audiences exported to channels with predictive capabilities such as Facebook, Google Ads, the brand’s ESP, etc. Get MarTech! In your inbox.

Audience

Audience ROI Machine Learning Conversion Rate

Why we care about AI in marketing

Martech

APRIL 22, 2022

With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. Explore the platforms essential to predictive analytics and marketing attribution in the latest edition of this MarTech Intelligence Report. Campaign ROI. Click here to download! Marketing metrics.

Machine Learning

Machine Learning Marketing ROI SEO

The Benefits of Retail Media for Retailers and Advertisers

Clearcode

NOVEMBER 6, 2023

With a staggering $45 billion US retail media market , retailers are attempting to seize the golden opportunity that retail media presents to not only cater to evolving consumer preferences, but also open up new avenues for advertisers seeking to engage with their most coveted audiences.

Retail

Retail Media Advertising Manufacturing

Innovation vs. rebranding: How to choose the best change for your business

Martech

NOVEMBER 18, 2022

Be prepared for a full rollout and have manufacturing facilities, distributors, suppliers and other partners in place well before your go-live date. If the automaker had simply changed its logo and tagline, its audience would have seen through the gimmick quickly. Get MarTech! Rebranding: A definition. In your inbox. Processing.

Communications

Communications Real Estate AutoMobile Audience

A marketer’s 2022 guide to Marketo: What it does today

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Campaign channels. Learn more here.

ROI

ROI Machine Learning Conversion Rate GDPR

9 call analytics platforms for marketing teams to consider

Martech

FEBRUARY 24, 2022

Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. CallRail’s platform (via Callrail). It has more than 100 employees.

Marketing

Marketing Healthcare Real Estate Conversion

6 marketing attribution and predictive analytics platforms your organization should consider

Martech

NOVEMBER 15, 2021

Below you will find a list of 6 notable vendors that we profiled in the latest MarTech Intelligence Report on marketing attribution and predictive analytics tools. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Full Circle Insights. Click here to download! Marketing Evolution.

Marketing

Marketing Machine Learning ROI Cookies

Your E-commerce Sales Chore Chart for a Profitable 2020

Single Grain

MARCH 30, 2020

And when business is running smoothly, you have a better chance of increasing that ROI. Look for things like a manufacturer, vendor or fulfillment company questionnaires to help you ask the right questions in order to make proper changes for your business in 2020. And this article will help you do that. Get A Free Consultation.

SEO

SEO A/B Testing Pop-Up Audience

Why we care about B2B marketing: A guide for marketers

Martech

APRIL 15, 2022

This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. While companies tend to focus on B2B marketing channels that produce more leads, it may make sense to prioritize the ones that produce the highest ROI for your company.

Marketing

Marketing ROI Audience Media

16 marketing automation platforms your organization should consider

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing

Marketing Manufacturing Communications Healthcare

AdTech Trends

InContext Solutions Now Available On Microsoft AppSource

Connected TV Ecosystem Holds the Potential of Greater Return for Eager Advertisers

Trending Sources

Top B2B Brands That Boast Of Great Video Marketing Tactics

2024 Predictions: Ecommerce and retail

How to make AI-driven segments work in composable CDPs

Why we care about AI in marketing

The Benefits of Retail Media for Retailers and Advertisers

Innovation vs. rebranding: How to choose the best change for your business

A marketer’s 2022 guide to Marketo: What it does today

9 call analytics platforms for marketing teams to consider

6 marketing attribution and predictive analytics platforms your organization should consider

Your E-commerce Sales Chore Chart for a Profitable 2020

Why we care about B2B marketing: A guide for marketers

16 marketing automation platforms your organization should consider

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