Martech Series

SEPTEMBER 26, 2022

CPG Manufacturers are Adding Tools and Analytics to Combat Inflation and Bolster Revenue Management Capabilities, POI Report finds. Currently 66% of manufacturers look to advance how they approach their revenue management practice and how they optimize pricing & promotions and pack growth analysis.

Manufacturing 83

Manufacturing Retail Food ROI 83

Martech Series

DECEMBER 7, 2022

Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow. Intent data also show that across manufacturing companies, interest in “data-driven marketing” is up 616 percent over the past three months compared to the previous three. Necessity is the mother of all invention.

ROI 84

ROI Manufacturing MarTech Agency 84

Martech Series

AUGUST 4, 2022

” Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto. Manufacturing & Supply Chain: Implement AI and machine learning to process supply chain information to track and trace the entire production process with unparalleled efficiency.

Machine Learning 86

Machine Learning Manufacturing Entertainment Finance 86

Martech Series

AUGUST 5, 2022

Prior to SG360°, Mr. Carroll held positions as CEO and CFO in a variety of industries, including manufacturing, distribution, and technology. I’m incredibly lucky to have the best team behind me, who is laser-focused on our mission: To provide marketers of leading consumer brands the most powerful, ROI-driven direct marketing solutions.”

Manufacturing 74

Manufacturing CPA ROI Impressions 74

Martech

JANUARY 6, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. It’s NOT adopting new tech, NOT creating new campaigns, NOT tracking ROI. appeared first on MarTech. Good morning, Marketers, should tech start-ups be worried? Editorial Director.

Manufacturing 95

Manufacturing ROI MarTech Marketing 95

Martech

DECEMBER 29, 2023

” Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Get MarTech! The post 2024 Predictions: Ecommerce and retail appeared first on MarTech. In your inbox.

eCommerce 115

eCommerce Retail Electronics Conversion 115

Smart-Hub

JANUARY 9, 2024

White-label is a type of partnership where one company manufactures goods or IT products or provides services, and another sells them under its own brand. In our case, the ‘product’ is an ad exchange that is typically manufactured by one big tech vendor and then rented or purchased by a smaller company or startup. How it works?

Manufacturing 64

Manufacturing Ad Exchange Ad Tech Retail 64

Martech

APRIL 22, 2022

With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. Explore the platforms essential to predictive analytics and marketing attribution in the latest edition of this MarTech Intelligence Report. Campaign ROI. Click here to download! Marketing metrics.

Machine Learning 144

Machine Learning Marketing ROI SEO 144

Martech Series

AUGUST 12, 2022

Marketing Technology News: MarTech Interview with Justin Tsang, Growth Product Manager at Clearbit. This will be a team effort made up of: Manufacturers – As the price of smart and connected TVs drops, more consumers will opt for TVs that offer greater services and apps. Hooking advertisers into CTV advertising.

Advertising 96

Advertising Manufacturing Impressions Audience 96

Martech

OCTOBER 5, 2021

This was the message from Michael McCune, Senior Director at Gartner, at our recent MarTech conference. With marketing automation tools and omnichannel campaign execution, marketers seek a way to scale their functions and, ultimately, increase ROI by running an efficient team that is using the latest technology. Impacting CLV.

Marketing 99

Marketing MarTech Manufacturing ROI 99

Martech Series

JUNE 24, 2022

As per some statistics, 70% of the marketers in 2021 believed that video marketing resulted in a positive ROI. Marketing Technology News: MarTech Interview with Jerry Luk, Co-Founder & President at Firework. It is an impressive feat for the company, which only specializes in manufacturing computer chips.

Marketing 126

Marketing Manufacturing Audience ROI 126

Martech

JANUARY 26, 2024

Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. A client wants to target a nationwide manufacturer. Then, analyze the potential lifetime value (LTV) of each segment and prioritize those with the highest return on investment (ROI). Get MarTech!

Manufacturing 116

Manufacturing Marketing Communications ROI 116

Martech Series

JULY 22, 2022

Customer retention delivers better marketing ROI in the short- and long-run.”. Marketing Technology News: MarTech Interview With Eric Williamson, CMO at CallMiner. Underscoring Yakuel’s comment, it has been reported that finding a new customer can cost five times more than retaining an existing one.

Retail 92

Retail Marketing Manufacturing Brand Awareness 92

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And it supports the data needs of the entire firm, from manufacturing to finance. Get MarTech! And so many choices out there.

Marketing 88

Marketing eCommerce Pop-Up Communications 88

Martech

AUGUST 21, 2023

For example, we have a CPG client with a sophisticated data science practice for predicting futures pricing and availability of ingredients to manufacture its products. The measurement plan should include specific test audiences and a way to measure lift and ROI. Get MarTech! In your inbox.

Audience 96

Audience ROI Machine Learning Conversion Rate 96

Clearcode

NOVEMBER 6, 2023

Key Points Retail media networks (RMNs) are capturing a growing portion of marketing budgets as manufacturers and brands redirect their expenditures to focus on engaging consumers in proximity to the point of purchase.

Retail 90

Retail Media Advertising Manufacturing 90

Martech

DECEMBER 28, 2021

To improve accuracy in messaging, as well as ROI, brands will have to simplify data sources and their e-commerce stack, according to Tracey Ryan O’Connor, Group Vice President at personalization technology company Qubit, which was recently acquired by AI-powered experience platform Coveo. “Now Simplified stack.

Retail 137

Retail eCommerce ROI Machine Learning 137

Martech Series

SEPTEMBER 28, 2022

Welcome to this MarTech Series chat, Nick, we’d love to hear more about your B2B journey and key learnings, and what it’s like being Mendix’s new CMO…. We built a manufacturing software solution, a business I knew nothing about. Marketing Technology News: MarTech Interview With Varun Sharma, Vice President, APAC & Japan at Emplifi.

MarTech 83

MarTech Communications Manufacturing Finance 83

Martech

NOVEMBER 18, 2022

Be prepared for a full rollout and have manufacturing facilities, distributors, suppliers and other partners in place well before your go-live date. Get MarTech! However, you may not see the ROI you want from those efforts. Rebranding: A definition. In your inbox. Processing. Does your brand need a rebrand or a relaunch?

Communications 108

Communications Real Estate AutoMobile Audience 108

Martech Series

JUNE 16, 2022

The company believes that this value creation and ROI is leading to the rapidly growing demand for the company’s 3D technology.Transform your online store into a dynamic virtual showroom. Industrial designers, working for product manufacturers, use CAD software (e.g., appeared first on MarTech Series. ARitize CAD.

eCommerce 76

eCommerce Click Through Rate Banner Manufacturing 76

Martech

MARCH 23, 2023

By connecting the in-store hologram experience to the digital experience, marketers can measure the ROI impact of the display. The technology can also be used by manufacturers to show hologram product demonstrations to retail buyers. Get MarTech! The post ARHT rolls out retail hologram experiences appeared first on MarTech.

Retail 100

Retail Manufacturing ROI MarTech 100

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Learn more here.

ROI 117

ROI Machine Learning Conversion Rate GDPR 117

Martech

FEBRUARY 24, 2022

Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. CallRail’s platform (via Callrail). It has more than 100 employees.

Marketing 96

Marketing Healthcare Real Estate Conversion 96

Martech

NOVEMBER 15, 2021

Below you will find a list of 6 notable vendors that we profiled in the latest MarTech Intelligence Report on marketing attribution and predictive analytics tools. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Full Circle Insights. Click here to download! Marketing Evolution.

Marketing 110

Marketing Machine Learning ROI Cookies 110

Single Grain

MARCH 30, 2020

And when business is running smoothly, you have a better chance of increasing that ROI. Look for things like a manufacturer, vendor or fulfillment company questionnaires to help you ask the right questions in order to make proper changes for your business in 2020. Use MarTech to analyze campaign engagement and success metrics.

SEO 72

SEO A/B Testing Pop-Up Audience 72

Martech

APRIL 15, 2022

While companies tend to focus on B2B marketing channels that produce more leads, it may make sense to prioritize the ones that produce the highest ROI for your company. It is a cost-effective and efficient way to reach potential clients and, as a rule of thumb, has the highest return on investment (ROI) in B2B marketing.

Marketing 119

Marketing ROI Audience Media 119

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing 120

Marketing Manufacturing Communications Healthcare 120