Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. Campaign ROI. They can then make suggestions for optimizing those campaigns to reach the maximum ROI.

Machine Learning 145

Machine Learning Marketing ROI SEO 145

Martech Series

AUGUST 4, 2022

” Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto. Autonomous Driving: Help clients implement robotics and machine learning to accelerate autonomous vehicle development.

Machine Learning 86

Machine Learning Manufacturing Entertainment Finance 86

Martech

AUGUST 21, 2023

Custom data science builders Several packaged CDPs offer data science builders for configuring machine learning models that provide regular scoring through user-defined parameters. The measurement plan should include specific test audiences and a way to measure lift and ROI. Get MarTech! In your inbox.

Audience 98

Audience ROI Machine Learning Conversion Rate 98

Martech

DECEMBER 28, 2021

To improve accuracy in messaging, as well as ROI, brands will have to simplify data sources and their e-commerce stack, according to Tracey Ryan O’Connor, Group Vice President at personalization technology company Qubit, which was recently acquired by AI-powered experience platform Coveo. “By Simplified stack. AI optimization.

Retail 136

Retail eCommerce ROI Machine Learning 136

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Learn more here.

ROI 123

ROI Machine Learning Conversion Rate GDPR 123

Martech

NOVEMBER 15, 2021

Below you will find a list of 6 notable vendors that we profiled in the latest MarTech Intelligence Report on marketing attribution and predictive analytics tools. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Full Circle Insights. Click here to download! Marketing Evolution.

Marketing 110

Marketing Machine Learning ROI Cookies 110

Martech

FEBRUARY 24, 2022

Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms. The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions.

Marketing 98

Marketing Healthcare Real Estate Conversion 98