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Why we care about AI in marketing

Ad Ops Hero

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. Campaign ROI. They can then make suggestions for optimizing those campaigns to reach the maximum ROI.

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Why we care about AI in marketing

Martech

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. Campaign ROI. They can then make suggestions for optimizing those campaigns to reach the maximum ROI.

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Globant Launches Automotive Studio With Focus on Mobility at Scale

Martech Series

The Automotive Studio provides eight innovative practices that deliver added value: Software-Defined Vehicle: Help original equipment manufacturers and mobility companies implement software architecture to better access, understand, use, and update services necessary for new mobility solutions.

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How to make AI-driven segments work in composable CDPs

Martech

Custom data science builders Several packaged CDPs offer data science builders for configuring machine learning models that provide regular scoring through user-defined parameters. The measurement plan should include specific test audiences and a way to measure lift and ROI. Get MarTech! In your inbox.

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2022 Predictions: E-commerce everywhere

Martech

To improve accuracy in messaging, as well as ROI, brands will have to simplify data sources and their e-commerce stack, according to Tracey Ryan O’Connor, Group Vice President at personalization technology company Qubit, which was recently acquired by AI-powered experience platform Coveo. “By Simplified stack. AI optimization.

Retail 137
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The WIR: Disney+ Plans Ad Launch in Europe, UM Launches a Retail Media Optimisation Tool, and the New York Times Eeks Out Ad Revenue Growth

VideoWeek

UM Launches Retail Budget Allocation and Optimisation Tool ‘Shoptimizer’ IPG-owned media agency UM has announced the launch of ‘Shoptimizer’, a new retail budget allocation and optimization tool which UM says simplifies commerce planning while maximizing ROI. million to $63 million.

Retail 52
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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco.

ROI 116