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What Is an Ad Exchange?

SODP

Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. Ads need to be better at balancing user privacy while delivering improved RoI to advertisers and publishers.

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Everything You Wanted to Know About SmartHub in 1 Guide

Smart-Hub

Which SmartHub`s features and capabilities help programmatic businesses in getting great ROI and revenues? White Label ad exchange is a programmatic advertising exchange platform manufactured by an ad tech vendor, purchased and labeled by another enterprise. Ad banners change from time to time. What is White Label ad exchange?

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Digiday+ Research: How marketers are using AI to target ads, recommend products and provide customer service

Digiday

Although both technologies fall under the larger banner of artificial intelligence, each offers marketers distinct benefits. First-party data from a manufacturer standpoint sometimes gets a bad rap,” Jensen added. Many people would say, ‘Why do you need that? You’re going through retailers already. How would that work?’

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22 Companies Dominating the World With Content Marketing Campaigns

Single Grain

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. In this blog post I’m going to show you exactly what I mean about the power of content marketing by giving you 22 examples of companies that are dominating the world with awesome content marketing — and what we can all learn from them. 1) Neil Patel.

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