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Improving customer journey orchestration with metrics and actions: Best of the MarTechBot

Martech

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

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2024 Predictions: Ecommerce and retail

Martech

Tone is critical when it comes to communicating with consumers and it can truly make or break a brand,” said Joscha Koepke, head of product at conversational marketing company Connectly. In 2024, achieving the right tone via AI will be a major priority for brands, particularly as they increasingly use channels like conversational commerce.

eCommerce 116
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Globant Launches Automotive Studio With Focus on Mobility at Scale

Martech Series

” Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto. Manufacturing & Supply Chain: Implement AI and machine learning to process supply chain information to track and trace the entire production process with unparalleled efficiency.

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Why we care about AI in marketing

Martech

With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. Explore the platforms essential to predictive analytics and marketing attribution in the latest edition of this MarTech Intelligence Report. Campaign ROI. Click here to download! Marketing metrics.

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Top B2B Brands That Boast Of Great Video Marketing Tactics

Martech Series

As per some statistics, 70% of the marketers in 2021 believed that video marketing resulted in a positive ROI. Marketing Technology News: MarTech Interview with Jerry Luk, Co-Founder & President at Firework. HubSpot is an excellent example for every B2B brand to create specific and relevant content to drive conversions.

Marketing 126
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15 cutting-edge tools every B2B marketer should know

Martech

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And it supports the data needs of the entire firm, from manufacturing to finance. Get MarTech! And so many choices out there.

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How to develop a winning B2B ideal customer profile

Martech

Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. A client wants to target a nationwide manufacturer. Not diving deep into pain points Sending generic messages to every title in the company won’t bring you many conversions into deals. Get MarTech!