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The Future Of CPG Brands, Why They Need More Martech

Martech Series

Thanks to the rapid growth of e-commerce, manufacturers are directly selling to consumers. Out of all the developments, CPG brands need to embrace a robust martech stack to improve their operations. Thus, the role of Martech. Rapid Growth of direct-to-consumer brands. Subscription-based payments.

MarTech 108
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The Benefits of Retail Media for Retailers and Advertisers

Clearcode

Key Points Retail media networks (RMNs) are capturing a growing portion of marketing budgets as manufacturers and brands redirect their expenditures to focus on engaging consumers in proximity to the point of purchase.

Retail 90
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9 call analytics platforms for marketing teams to consider

Martech

Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. CallRail’s platform (via Callrail). CallSource. Target customers.

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

Below you will find a list of 6 notable vendors that we profiled in the latest MarTech Intelligence Report on marketing attribution and predictive analytics tools. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Full Circle Insights. Click here to download! Marketing Evolution.

Marketing 109