Digiday

JUNE 5, 2022

Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. TikTok has proven to be beneficial for the brand because it enabled it to build a loyal community and drive sales.

Brand Awareness 62

Brand Awareness Conversion Education Affiliates 62

Ad Rants

OCTOBER 28, 2022

SEO makes your website search engine friendly, and your target audience can easily access your page. Improve Brand Awareness. If your brand gets popularity and awareness among the general public and target audience, you will get more global and local reach. Let's start with a better understanding.

SEO 210

SEO Conversion Rate Brand Awareness Conversion 210

AdvertiseMint

JANUARY 19, 2024

Can I find a Facebook marketing agency near me? Finding the best Facebook marketing agency near you could be the game-changer your business needs. These specialized agencies have the tools and expertise to amplify your online presence and turn clicks into customers. What Are Facebook Marketing Services? Proven track record.

Agency 52

Agency Marketing Conversion Rate Audience 52

Martech Series

NOVEMBER 8, 2022

Calix Marketing Cloud Plus delivers demographic, psychographic, and geographic insights, enabling service providers to engage new audiences in and outside of their current broadband footprints to enhance the subscriber experience and grow the value they deliver for their communities. Calix , Inc. Calix , Inc.

Audience 90

Audience Marketing Brand Awareness Communications 90

Fuel Lines

FEBRUARY 21, 2019

There are important shifts that signal a brand will soon be shopping for new agencies on a permanent or per project basis, and the key is to strike at the earliest sign of opportunity. Previously the brand and community EVP at Lululemon, Stump brings additional marketing experience from companies including Nike and Seventh Generation.

Agency 203

Agency Brand Awareness ROI Media 203

Ad Rants

NOVEMBER 14, 2022

Whether you're looking to increase brand awareness or drive more sales, these tactics will help you achieve your goals. In 2022, there are many social media platforms to choose from, and you are bound to find your audience using one of them, considering that around 4.7 Lead Magnet and Audience Research. Email Marketing.

Marketing 194

Marketing SEO Brand Awareness Audience 194

AdvertiseMint

JANUARY 29, 2024

Do you want to learn how to start Facebook marketing agency? Knowing how to start Facebook marketing agency can be beneficial if you want to turn your passion for social media into a thriving business. Although starting a Facebook ad agency sounds complex, you can get it right by following the steps in this blog post.

Agency 40

Agency Marketing Brand Awareness Audience 40

Martech

OCTOBER 23, 2023

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. Digital platforms also foster interaction.

Marketing 119

Marketing Brand Awareness Audience Media 119

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Too nascent.

Brand Awareness 109

Brand Awareness Marketing eCommerce ROI 109

Digiday

JULY 5, 2022

Social media must be part of the conversation for agencies that work with clients on content strategies. Purchases made through social media posts are on the rise , while many marketers are pivoting their Instagram and Facebook strategies away from sales to focus on brand awareness.

Agency 62

Agency Brand Awareness Conversion Media 62

Digiday

MAY 1, 2023

YouTube, Vizio, Amazon and a range of minority-owned media companies pitched their content, audience reach and ad offerings, with a focus on their ability to engage specific audiences — Gen Z, diverse and passionate entertainment and sports viewers in particular. Ad spend in the U.S. Eighty-five percent of U.S.

Audience 66

Audience Entertainment Media Brand Awareness 66

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences.

Marketing 129

Marketing Audience Click Through Rate Conversion 129

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. They can choose from brand awareness, driving traffic and collecting leads. Petrullo’s agency isn’t one of them. “We

Media 111

Media Marketing Machine Learning MarTech 111

AdvertiseMint

FEBRUARY 13, 2024

However, with the right strategies, they can become a powerful tool for driving sales and increasing brand awareness. This article will discuss how to create effective e-commerce Facebook ads that resonate with your audience. Effective Facebook ads can drive traffic to online stores, boost sales, and increase brand awareness.

eCommerce 52

eCommerce A/B Testing Brand Awareness Conversion Rate 52

Digiday

MAY 17, 2023

. “There was way too much of a shift one way [toward direct response marketing] with this promise and belief of a silver bullet that everything was measurable, we’d be able to create hyper-personalized [ads],” said Julie Levine, svp of strategy and comms planning at ad agency Barkley.

Advertising 76

Advertising Marketing Brand Awareness Audience 76

VideoWeek

APRIL 11, 2023

But just 8 percent of advertisers have a full understanding of the benefits of VR/AR advertising, the research reveals, and only 11 percent fully understand the audience these technologies can reach. “There’s a lack of general understanding,” says John Bishop, VP, Business Intelligence at Advertiser Perceptions.

Advertising 118

Advertising Brand Awareness Agency Education 118

Basis

OCTOBER 24, 2022

Marketing in a recession is all about balance: while nurturing your current customers is a smart defensive move, identifying and branching into new audiences is a strategic one for those brands looking to maximize future success. Maintain Brand Awareness with Personalized Messaging.

Brand Awareness 84

Brand Awareness Marketing Education Audience 84

Martech

APRIL 12, 2023

CTV is not just a brand awareness tool like its linear television predecessor, but it can also help advertisers achieve their performance goals, becoming the third pillar of performance marketing. Paid search relies on a self-identifying audience–a user’s interest and intent are clear based on their search.

Conversion Rate 100

Conversion Rate Brand Awareness SEO Conversion 100

Digiday

JULY 10, 2022

It was a busy week in the business-to-business world last week, as two major media agencies opened their doors and expertise to marketers who want to solidify their business-side connections. They’re people,” said Eric Perko, founder of independent media agency Apollo Partners. “To

Media 63

Media Agency Ad Tech Brand Awareness 63

Martech

FEBRUARY 21, 2023

“I think this is really crucial because you really need to have a baseline level of awareness in the marketplace,” said Megan Creighton, head of digital strategy for The Ricciardi Group, a boutique B2B marketing agency, who spoke at The MarTech Conference. Marketers can also use this prioritized data for audience segmentation.

Marketing 114

Marketing Brand Awareness Machine Learning Communications 114

Martech

FEBRUARY 8, 2024

Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Top-of-the-funnel (TOFU) content can be useful to: Build your brand awareness. Thus, you get a chance to introduce your services to a broader audience and establish yourself as an industry expert.

SEO 114

SEO Conversion Conversion Rate Brand Awareness 114

Ad Rants

FEBRUARY 28, 2023

Traditional PR is focused on creating a strong, powerful brand image primarily via print and television. PR teams work on brand awareness and recognition, ensuring consumers form a positive association with a brand. These were strong, long-lived campaigns formed by PR agencies.

Marketing 187

Marketing SEO Food Public Relations 187

PubMatic

JANUARY 15, 2024

The most captive mobile audiences come from mobile-first countries, such as Singapore, South Korea and Japan, where people spend roughly 5 hours daily on mobile apps. Brands Are Seeing In-App Ad Investments Pay Off Our study found that 7 in 10 marketers in APAC currently incorporate in-app ads into their marketing strategy.

Audience 82

Audience Brand Awareness Fashion Entertainment 82

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Facebook offers an excellent platform to connect with your target audience, regardless of its demographic. Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. Engage your audience.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

Digiday

SEPTEMBER 28, 2022

The Clear Cut, a direct-to-consumer jewelry company, is making more organic TikTok content with influencers, including educational videos to boost brand awareness to capture more of Gen Z’s attention. “We He added that the TikTok growth has helped boost sales and brand awareness, but did not provide specific figures.

Brand Awareness 65

Brand Awareness Education Media Agency 65

AdvertiseMint

FEBRUARY 12, 2024

Facebook and Google offer unique advantages and can be powerful tools for reaching your target audience. By focusing on capturing attention in a social feed, you can experiment with each ad format to find what resonates best with your target audience. Precise targeting for customized audiences. Targeting option. Cost structure.

CPC 52

CPC Brand Awareness Video Ads CPA 52

Digiday

NOVEMBER 20, 2022

Direct-to-consumer reproductive brand Natalist is beefing up its media mix and layering in more video advertising than ever before. The company, founded in 2019, is looking to boost brand awareness, get in front of more customers and scale the business after being acquired by Everly Health last October. This year, U.S.

Video Ads 58

Video Ads Brand Awareness Audience Entertainment 58

AdvertiseMint

MAY 17, 2023

In fact, a study by TikTok found that businesses that use TikTok ads see an average of 300% increase in brand awareness and a 200% increase in website traffic. This massive audience offers businesses a vast potential reach, especially among younger demographics. Target your ads to your ideal audience.

Advertising 64

Advertising Click Through Rate Brand Awareness Audience 64

Digiday

JANUARY 29, 2023

For one, investment execs at media agencies say prime-time linear TV (not including live sports) is most vulnerable to losing dollars to in-cinema ad firms. The cost of advertising there keeps rising but delivering smaller and older audiences, where both Screenvision and NCM offer a more captive crowd. “If NCM’s Rosen agreed.

Video Ads 67

Video Ads Media Advertising Brand Awareness 67

Digiday

NOVEMBER 16, 2022

Birdies, a direct-to-consumer shoe brand, is ramping up its brand awareness efforts, investing more than 20% of ad spend for television ads, a first-time investment for the brand, to reach a broader audience. But the goal is always to have your eggs in lots of different baskets.“.

Brand Awareness 68

Brand Awareness Video Ads Communications Media 68

Martech

NOVEMBER 13, 2023

“We were working with an agency at the beginning of this campaign,” he explained, “and this agency had been partnering with Catch+Release. ” F5 started working with the agency and Catch+Release around February 2022. ” F5 started working with the agency and Catch+Release around February 2022.

Brand Awareness 77

Brand Awareness Agency MarTech Audience 77

Ad Monsters

JANUARY 13, 2023

That’s what happens in the first nationwide brand awareness TV Campaign from Catalina Crunch. With the help of SuperHeroes NY and System1, the keto-friendly cereal and snack brand created 30, 15, and 6-second spots featured across TV, social media, and CTV platforms, with a focus on amusing their audience.

Advertising 98

Advertising A/B Testing Audience Agency 98

Digiday

MARCH 16, 2023

For Cannon-Wallace, who goes by @benzblogger, TikTok has been a catalyst for boosting brand awareness and thus, car sales — at least anecdotally. Consumers], in the past, may have gone to Consumer Reports [to research big purchases],” said Yunilda Esquivel, director of strategy at Laundry Service agency.

Retail 69

Retail Brand Awareness Agency Audience 69

MNTN

AUGUST 19, 2022

This sentiment also applies to the wider world of streaming, where 57% of American audiences feel the ads shown on streaming services and apps are more relevant than those on linear TV. Advertisers are no longer approaching CTV as an additional or supplemental way to boost brand awareness and complement traditional advertising channels.

Brand Awareness 97

Brand Awareness Retail Advertising MarTech 97

Digiday

JANUARY 5, 2023

I don’t think there’s just going to be a year [when] everything falls off a cliff,” said one agency executive. That is to say, a landslide is unlikely to sweep the upfront model — an annual marketplace for advertisers, agencies, TV networks and streaming services to sign long-term deals — into the sea in 2023.

Brand Awareness 73

Brand Awareness Agency Audience Native Advertising 73

Martech

DECEMBER 13, 2023

You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. Brands get $5.78 They’ll be able to refine their output to even more closely align with your goals and become more effective at reaching your audience. Start by clearly defining: Who your target audience is.

Communications 79

Communications Shipping MarTech Brand Awareness 79