Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

Video Ads 51

Video Ads Demand Side Platform Impressions Brand Awareness 51

AdvertiseMint

FEBRUARY 12, 2024

Are you trying to choose between Facebook ads vs Google ads? Facebook and Google offer unique advantages and can be powerful tools for reaching your target audience. This blog post will help you determine the best option for your business between Facebook and Google ads. Precise targeting for customized audiences.

CPC 52

CPC Brand Awareness Video Ads CPA 52

Ad Monsters

FEBRUARY 12, 2024

Brands need to look closely at digital audio, a channel that has seen explosive audience growth, deep levels of engagement – and an influx of ad spend. Experts predict the digital audio ad marketplace will surpass $10 billion in the US this year and hit $12.81 billion by 2027.

Advertising 115

Advertising Ad Targeting Audience Brand Awareness 115

Digiday

MAY 1, 2023

This year’s Interactive Advertising Bureau’s four-day NewFronts kicked off yesterday with digital content platforms and publishers giving presentations to marketers touting new advertising offerings and slates of video shows. Ad spend in the U.S. Ad spend in the U.S. Eighty-five percent of U.S. Shorts are being watched by 1.5

Audience 60

Audience Entertainment Media Brand Awareness 60

AdvertiseMint

FEBRUARY 13, 2024

E-commerce Facebook ads can seem daunting. However, with the right strategies, they can become a powerful tool for driving sales and increasing brand awareness. This article will discuss how to create effective e-commerce Facebook ads that resonate with your audience. Step 4: Use Facebook Pixel.

eCommerce 52

eCommerce A/B Testing Brand Awareness Conversion Rate 52

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. They can choose from brand awareness, driving traffic and collecting leads. Petrullo’s agency isn’t one of them. “We

Media 105

Media Marketing Machine Learning MarTech 105

Martech

APRIL 12, 2023

With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. There comes a time, after all, when adding more budget offers diminishing returns and the need for a new channel is necessary.

Conversion Rate 95

Conversion Rate Brand Awareness SEO Conversion 95

AdvertiseMint

FEBRUARY 7, 2024

This process benefits businesses by allowing them to reach their ideal audience and enhances user experience by showing relevant content. This article will discuss how Facebook ads work. Ad Creation Ad creation begins with you having a clear goal in mind. This ensures users see ads that genuinely resonate with them.

Impressions 52

Impressions Audience Video Ads Brand Awareness 52

AdvertiseMint

SEPTEMBER 22, 2023

These factors include your industry, campaign objective, and target audience. However, generally speaking, a good CTR for TikTok video ads lies between 1% to 3%. Here is a breakdown of what different TikTok video ad CTR ranges might indicate: Below 1%. Experiment with ad formats. Precise audience targeting.

Click Through Rate 52

Click Through Rate Video Ads Impressions Audience 52

Brid.tv

FEBRUARY 16, 2023

Video ad monetization is one of the most profitable solutions for generating revenue from video content. As a result, many publishers are looking for ways to incorporate video into their business strategies. With a larger audience pool and longer dwell time on videos, publishers receive more ad opportunities.

Video Ads 52

Video Ads Entertainment Audience Brand Awareness 52

Digiday

NOVEMBER 16, 2022

Birdies, a direct-to-consumer shoe brand, is ramping up its brand awareness efforts, investing more than 20% of ad spend for television ads, a first-time investment for the brand, to reach a broader audience. But the goal is always to have your eggs in lots of different baskets.“.

Brand Awareness 60

Brand Awareness Video Ads Communications Media 60

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. Today, we’ll explore how advertisers can create winning connected TV ads and campaigns. In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion.

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

AdvertiseMint

FEBRUARY 17, 2024

Facebook is a goldmine for businesses seeking to boost their visibility and engagement, thanks to its vast audience of over 3 billion monthly active users. This platform provides targeted advertising options that allow you to reach your specific audience based on interests, behaviors, and demographics.

Advertising 52

Advertising Audience Impressions Communications 52

AdvertiseMint

FEBRUARY 26, 2024

Do you know the perfect Facebook ad size and specs? You need the right ad size to catch the eye of your audience. Each type of ad on Facebook has its own size specifications, which affects its performance. This blog post will cover the specifics of Facebook ad sizes to help you maximize the impact of your campaigns.

Video Ads 52

Video Ads Brand Awareness Conversion Audience 52

AdvertiseMint

SEPTEMBER 17, 2023

Would you like to learn how to ads on TikTok for your marketing campaigns? TikTok’s fast-growing user base and unique creative opportunities have made it a hotbed for businesses looking to connect with a younger and highly engaged audience. You can invest in TikTok ads to market your products and services on the platform.

Fashion 52

Fashion Video Ads Food Education 52

Digiday

APRIL 6, 2023

But even as the digital video market is on fire, it won’t leave linear TV in ashes, agency execs say. In fact, Mondelēz-owned brand Chips Ahoy’s has shifted its ad spend almost entirely away from television to focus on social and digital ad channels to reach a younger audience.

Advertising 62

Advertising Agency Video Ads Brand Awareness 62

AdvertiseMint

FEBRUARY 22, 2024

per click, depending on audience targeting and ad quality. CPM generally falls between $5 to $25 per 1,000 impressions, with variations based on audience and ad relevance. Audience targeting. The more specific your target audience, the higher your potential Facebook advertising costs. Ad eligibility.

CPC 52

CPC CPA CPM Impressions 52

AdvertiseMint

JANUARY 3, 2024

Share Engaging Content Create and share content that resonates with your target audience. This includes blog posts, infographics, videos, and more. Regular updates keep your Facebook audience informed and engaged. Create eye-catching ads that encourage users to click through your website.

Audience 52

Audience Brand Awareness Video Ads Agency 52

VideoWeek

JUNE 8, 2022

Publicis Media-owned agency Zenith has reduced its forecast for global ad spend in 2022, with the war in Ukraine causing sharp regional decline. Zenith predicts the “rapid development” of CTV and AVOD streaming – as well as the introduction of ad-funded tiers by Netflix and Disney+ – to drive 15.4

Brand Awareness 59

Brand Awareness Video Ads Media Agency 59

AdvertiseMint

JANUARY 8, 2024

Would you like to learn how to analyze Facebook ads performance? With over 3 billion monthly active users , Facebook provides a massive platform for businesses to reach their target audience. However, learning how to analyze Facebook ads performance will help you maximize your advertising efforts on the platform.

A/B Testing 52

A/B Testing Click Through Rate Conversion Rate CPC 52

AdvertiseMint

AUGUST 13, 2023

Read more: TikTok Spark Ads. Target audience and reach TikTok skews towards a younger demographic. This makes the platform ideal if your target audience includes Gen Z and millennials. Benefits of TikTok ads Here are some benefits of investing in TikTok ads: Youthful audience: Connect with the next generation of consumers.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Wide audience. Why Adwisely?

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Digiday

NOVEMBER 2, 2022

It’s unclear how much Canon dedicated to its new marketing efforts as Price declined to offer further details around ad spend. This year, Canon’s marketing dollars are spread across social media, influencer marketing and digital video ads. So far this year, Canon has spent about $6.6 million on advertising, up from $5.2

Advertising 61

Advertising Brand Awareness Video Ads Media 61

Digiday

JUNE 27, 2022

Mobile app Uproad is looking to boost brand awareness by educating consumers on its offering via digital billboards and new digital video ads. ” To get the app’s message out, Uproad sought the help of Boston-based creative agency HeyLetsGo. .”

Education 54

Education Brand Awareness Healthcare Audience 54

Digiday

DECEMBER 5, 2022

Every few years it seems like there’s an outrageous extended payment request that sounds the alarm bells and resurfaces the issues at agencies. In recent weeks, that’s come from a report about Keurig Dr. Pepper’s search for a PR agency and the 360-day payment window detailed in that request.

Agency 36

Agency Marketing Brand Awareness Video Ads 36

Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. This action could be to make a purchase, build brand awareness, promote an event, etc. This meant that agencies had more than one channel to source ad inventories for their advertising partners.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Clearcode

AUGUST 13, 2023

With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Smart-Hub

APRIL 29, 2024

Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content. This data is also full of other possibilities, and marketers can use it in the following ways: Expanding the set of user data; Overcoming registration barriers; Audience segmentation and contextual targeting.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Karola Karlson

JANUARY 5, 2021

Do all ad sets collect enough conversions for algorithms to learn? Which target audiences are being used? Does the account use Lookalike audiences and Custom audiences? Ad level: Are there static ads in all correct sizes? Do your Facebook ads look overall attractive? Are they optimal? GIF source.

Video Ads 52

Video Ads Audience Conversion Brand Awareness 52

AdvertiseMint

SEPTEMBER 25, 2023

TikTok is a powerhouse for businesses looking to connect with their audience in a fun and engaging way. Whether you’re a seasoned marketer or a beginner, understanding TikTok marketing can be a game-changer for your brand. That’s a massive audience waiting to discover what you offer. Branded hashtag challenges.

Marketing 52

Marketing Audience Pop-Up Entertainment 52

Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. With this approach, media buyers can buy impressions without getting in touch with publishers, who also sell their ad space pretty quickly.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

AdvertiseMint

AUGUST 3, 2023

Read it to discover how to connect with your target audience and boost your brand’s visibility. Authentic and Engaging Content Creating authentic and engaging content is a fundamental TikTok marketing strategy that can help your brand connect with the audience. TikTok Ads.

Marketing 52

Marketing Click Through Rate Audience Shipping 52

Clearcode

MARCH 23, 2023

Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. million people.

Retail 59

Retail Media eCommerce Audience 59

Digiday

APRIL 24, 2023

This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

Audience 55

Audience Agency Advertising Ad Exchange 55

Digiday

APRIL 26, 2023

In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

Impressions 53

Impressions Ad Targeting Audience Agency 53

AdvertiseMint

NOVEMBER 3, 2023

This often includes strategy development, keyword research, ad creation, campaign setup, performance analysis, optimization, and continuous testing to ensure ads reach the desired audience at the lowest possible cost while achieving set objectives. But managing a PPC ad isn’t a walk in the park. These are for you.

SEO 40

SEO Click Through Rate CPM ROI 40