Digiday

NOVEMBER 20, 2022

Natalist has spent the last year focused on brand awareness and expanding its audience, according to Jenifer Dasho, Everly Health’s CMO and Natalist’s general manager. “TV, both digital and broadcast, was really about reach and expanding our audience,” Dasho said. Per Kantar, Natalist spent more than $1.3

Video Ads 52

Video Ads Brand Awareness Audience Entertainment 52

VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. And the addition of video ads will add a big supply of premium inventory to Uber’s catalogue.

Video Ads 52

Video Ads Retail Media Ad Tech 52

AdvertiseMint

JANUARY 29, 2024

Do you want to learn how to start Facebook marketing agency? Knowing how to start Facebook marketing agency can be beneficial if you want to turn your passion for social media into a thriving business. Although starting a Facebook ad agency sounds complex, you can get it right by following the steps in this blog post.

Agency 40

Agency Marketing Brand Awareness Audience 40

Digiday

SEPTEMBER 9, 2022

It will be interesting to see how it all plays out, both for the advertisers and the TikTok audience,” said Nicole Penn, president of EGC Group, a full-service advertising and marketing agency. TikTok has thrived because of its strong community between creators and their audiences,” said Kahnrose.

Video Ads 68

Video Ads Marketing Audience Advertising 68

Fuel Lines

NOVEMBER 30, 2012

Video allows you to easily tell your agency’s story in a more compelling way than you are able to do through print. You also can use video to create a video blog or post, conduct training, share client testimonials or conduct interviews that attracts the interest of your prospective client audience.

Agency 279

Agency Retail Video Ads Media 279

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

Video Ads 53

Video Ads Demand Side Platform Impressions Brand Awareness 53

MNTN

JUNE 26, 2023

Today, advertising teams of all sizes have the opportunity to reach their ideal audiences with entertaining video ads. Thanks to programmatic video advertising, small- to medium-sized businesses and agencies can maximize the performance marketing power of the living room screen, too.

Agency 52

Agency Conversion Rate Conversion Audience 52

Digiday

FEBRUARY 22, 2023

While live shopping is already growing steadily in China and other parts of Asia, agencies are beginning to test these commerce features in the U.S. Tommy Hilfiger’s fashion livestream in China reportedly generated an audience of 14 million and sales of 1,300 hoodies in two minutes. In the U.S., and the U.K. were Gen Z shoppers.

Conversion 83

Conversion Agency Fashion Retail 83

Digiday

JANUARY 29, 2023

For one, investment execs at media agencies say prime-time linear TV (not including live sports) is most vulnerable to losing dollars to in-cinema ad firms. The cost of advertising there keeps rising but delivering smaller and older audiences, where both Screenvision and NCM offer a more captive crowd. “If NCM’s Rosen agreed.

Video Ads 63

Video Ads Media Advertising Brand Awareness 63

Digiday

MAY 1, 2023

This year’s Interactive Advertising Bureau’s four-day NewFronts kicked off yesterday with digital content platforms and publishers giving presentations to marketers touting new advertising offerings and slates of video shows. Ad spend in the U.S. Ad spend in the U.S. Eighty-five percent of U.S. Shorts are being watched by 1.5

Audience 61

Audience Entertainment Media Brand Awareness 61

VideoWeek

DECEMBER 8, 2023

” Barb Signs MetaBroadcast and Clearcast for Faster Audience Reporting Barb, the UK’s TV measurement body, has awarded three contracts for its audience measurement service. Led by former Audiences Director Neil Mortensen, the group will pool expertise from marketing, media research, analytics and data science.

Video Ads 52

Video Ads Media Ad Tech Agency 52

AdvertiseMint

JANUARY 27, 2024

This blog post will explain everything about the video aspect ratio on this social media platform. What Are the Ideal TikTok Video Ad Specs? If you want to make good TikTok videos that appeal to your target audience, nailing the right video specifications is key. Video resolution. Video ad formats.

Video Ads 52

Video Ads Audience Communications Agency 52

illumin

FEBRUARY 4, 2019

Amazon also incorporates a wide variety of celebrities, helping them reach a large audience. Check out the full chart below to see where your favorite ads placed: Rank. The post Most Viewed Video Ads: Super Bowl Finalists appeared first on AcuityAds Inc. Campaign Name. Total Views. Stella Artois. Change Up The Usual.

Video Ads 56

Video Ads Manufacturing Audience Agency 56

VideoWeek

APRIL 18, 2024

Advertisers big and small are increasingly integrating attention metrics into their ad planning and measurement, seeking to eliminate spend on ads which go unseen and ignored by audiences.

Media 80

Media Click Through Rate Viewability Video Ads 80

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. Lauren Petrullo is the CEO and founder of marketing agency Mongoose Media LLC. Petrullo’s agency isn’t one of them. “We

Media 108

Media Marketing Machine Learning MarTech 108

Martech Series

DECEMBER 27, 2022

First party data offers the ability to deliver a highly targeted and personalized experience to audiences which is a win-win situation for all parties involved. Users are no longer targeted based on their past behavior with ads following them all over the internet. Video ads can command the attention of audiences like no other format.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Adtaxi

MARCH 22, 2022

A 2020 study found that people not only share video more often than other forms of content, but over 80% of people make purchasing decisions based on a brand’s video. Advertisers hoping to meaningfully engage with their audience need video advertising. social network video ad spending will grow to $24.35

Advertising 72

Advertising Marketing Video Ads Audience 72

Digital Turbine

APRIL 10, 2023

But for some reason, gaming revenue is growing at a slower pace than CTV or social media – with brands and agencies spending less than 5% of their budgets on the platform. In fact, in-game ads might be the best way to reach your audience. No matter what you’re selling, there’s an audience. Of course they do!

Advertising 52

Advertising Video Ads Audience Entertainment 52

AdvertiseMint

JANUARY 23, 2024

Facebook and Instagram offer unique opportunities and challenges for brands looking to connect with their audience. Audience Reach and Demographics With over 3.05 billion monthly active users , Facebook boasts a massive audience spanning various demographics. It remains a hub for connecting with friends, family, and businesses.

Marketing 52

Marketing Audience Impressions Video Ads 52

AdvertiseMint

JANUARY 8, 2024

Would you like to know how to make effective Facebook ads? Facebook has become the go-to platform for advertising, allowing businesses of all sizes to connect with their target audience. Creating effective Facebook ads requires a strategic approach that captures attention and drives engagement. Diverse ad formats.

Retargeting 52

Retargeting Click Through Rate A/B Testing Audience 52

AdvertiseMint

SEPTEMBER 22, 2023

These factors include your industry, campaign objective, and target audience. However, generally speaking, a good CTR for TikTok video ads lies between 1% to 3%. Here is a breakdown of what different TikTok video ad CTR ranges might indicate: Below 1%. Precise audience targeting. Use trending hashtags.

Click Through Rate 52

Click Through Rate Video Ads Impressions Audience 52

AdvertiseMint

FEBRUARY 12, 2024

Are you trying to choose between Facebook ads vs Google ads? Facebook and Google offer unique advantages and can be powerful tools for reaching your target audience. This blog post will help you determine the best option for your business between Facebook and Google ads. Precise targeting for customized audiences.

CPC 52

CPC Brand Awareness Video Ads CPA 52

AdvertiseMint

FEBRUARY 7, 2024

By analyzing user interactions, likes, and shares, Facebook delivers targeted ads designed to resonate with their interests. This process benefits businesses by allowing them to reach their ideal audience and enhances user experience by showing relevant content. This article will discuss how Facebook ads work.

Impressions 52

Impressions Audience Video Ads Brand Awareness 52

illumin

DECEMBER 1, 2023

Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results. Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Martech Series

AUGUST 18, 2022

Adverty, the leading in-game advertising provider and multi-patent-holding creator of Metaverse-ready ad opportunities, announces exclusive partnership with Yazle. This will be a huge asset to agencies and brands in these countries – opening up entirely new possibilities for engagement with audiences,” he adds.

Ad Tech 80

Ad Tech MarTech Impressions Video Ads 80

VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. Read more on VideoWeek.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

AdvertiseMint

AUGUST 13, 2023

Read more: TikTok Spark Ads. Target audience and reach TikTok skews towards a younger demographic. This makes the platform ideal if your target audience includes Gen Z and millennials. Benefits of TikTok ads Here are some benefits of investing in TikTok ads: Youthful audience: Connect with the next generation of consumers.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

AdvertiseMint

SEPTEMBER 10, 2023

TikTok Ads Manager Tool TikTok Ads Manager is a platform provided by TikTok for advertisers and businesses. It is a hub where advertisers can create, manage, and optimize their ad campaigns on TikTok. Advertisers can also set their ad budgets and bidding strategies. It helps them manage their ad spending effectively.

Video Ads 52

Video Ads Click Through Rate Audience Impressions 52

VideoWeek

MARCH 15, 2024

“We’re proud to launch this channel with the support of so many of the leading CTV/FAST platform partners as we continue to expand the footprint of BBC News and bring the BBC’s journalism to wider audiences in the region.” The New York judge found it plausibly alleged that Google unlawfully monopolised the online video ad market.

Media 52

Media Agency Audience Non-Profit 52

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. When the tensions run high, the game ceases to be fun, turning into a relentless passion for victory.

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

AdvertiseMint

FEBRUARY 22, 2024

per click, depending on audience targeting and ad quality. CPM generally falls between $5 to $25 per 1,000 impressions, with variations based on audience and ad relevance. Audience targeting. The more specific your target audience, the higher your potential Facebook advertising costs. Ad eligibility.

CPC 52

CPC CPA CPM Impressions 52

MNTN

JUNE 6, 2022

Millions of people are hooking up their TVs directly to the internet, giving advertisers a way to reach target audiences that’s similar to digital pinpointing. This delivery mechanism is significant in making the video ad marketplace more transparent to marketers and agencies.

Healthcare 97

Healthcare Ad Tech Video Ads Audience 97

AdvertiseMint

FEBRUARY 13, 2024

This article will discuss how to create effective e-commerce Facebook ads that resonate with your audience. The following are easy-to-follow steps on how to run Facebook ads for eCommerce ventures: Step 1: Determine your audience and objectives. Before creating Facebook ads, it’s crucial to define your goals.

eCommerce 52

eCommerce A/B Testing Brand Awareness Conversion Rate 52

Martech

APRIL 12, 2023

There comes a time, after all, when adding more budget offers diminishing returns and the need for a new channel is necessary. Paid search relies on a self-identifying audience–a user’s interest and intent are clear based on their search. This audience is the low-hanging fruit. This makes them easy to target and capture.

Conversion Rate 98

Conversion Rate Brand Awareness SEO Conversion 98

Clearcode

AUGUST 13, 2023

With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

AdvertiseMint

FEBRUARY 8, 2024

Fortunately, Facebook Leads Ads Facebook can connect you to your target audience seamlessly. This guide will teach you the basics and steps to create successful Facebook Lead Ads. What Are Facebook Lead Ads and How Do They Work? Cost-effective : Facebook lead ads can be more cost-effective than other advertising methods.

Conversion Rate 52

Conversion Rate Audience Retargeting Conversion 52

AdvertiseMint

JANUARY 7, 2024

However, creating an effective ad on this platform requires some work. It demands a blend of creativity, strategy, and understanding of the TikTok audience. That said, the best ad for TikTok is user-generated content. This blog post will discuss TikTok UGC and what makes it best for TikTok video ads. Authenticity.

Video Ads 52

Video Ads Audience Advertising Media 52