In 2023, the retail media story is bigger than just CPG brands
Digiday
MARCH 27, 2023
“Non-CPG brands — from electronics brands to brands not sold at retailers — have a more nuanced relationship with RMNs,” said Jen Jensen, vice president, Best Buy Ads partner and category marketing at Best Buy. These brands have their own data sets, etc., million qualified prospects, 29% above the brand’s impression goal.
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