Digital Turbine

JULY 11, 2022

In this edition of Mobile Monday, we’re covering Glance’s new idea of what mobile lock screens could look like, diverse audiences from mobile gaming, and what consumers want from customized ads. Mobile Games Bring Diverse Audiences to Brands and Advertisers . As Brands Unlock Mobile and Mobile Gaming — Consumers are Buying In.

Brand Awareness 52

Brand Awareness Retargeting Audience Mobile Ads 52

Digital Remedy

JUNE 27, 2023

By utilizing this valuable data, you can pinpoint where to retarget audiences to re-engage them through video and display formats, delivering brand messaging in the right place, at the right time, and in the right mindset. Creative matters! A performance-driven and connected approach is key.

Brand Awareness 52

Brand Awareness Machine Learning Retargeting Audience 52

Martech

OCTOBER 13, 2023

Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. When customers are out in the world and see out-of-home displays, awareness grows and they take actions like checking out a website on their phones. Programmatic DOOH.

Demand Side Platform 119

Demand Side Platform Media Retail Retargeting 119

Digital Remedy

NOVEMBER 1, 2022

Combine this with the more than 80% of 25-54-year-olds that are CTV users , and you can see why knowledgeable digital marketers are using CTV campaigns to reach their target audiences this holiday season. This will allow you to get a head start on your competition and see which media channels your target audience responds best to.

Shipping 52

Shipping Brand Awareness Retargeting Retail 52

PrograMetrix

AUGUST 3, 2022

Related: What to Expect from Working with a Programmatic Agency. You'll earn greater exposure and brand awareness. That can allow your brand to stand out without as many competitors clamoring for attention. The opportunities are there if your brand can identify them. There are deals to be had.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

Clearcode

JANUARY 22, 2023

DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. This means that they can optimize their campaigns within lower-funnel campaigns, such as retargeting and retention programs, and upper-funnel campaigns, such as brand awareness and prospecting.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Digital Remedy

JANUARY 11, 2023

At launch, Netflix with ads has seen overwhelming interest from marketers and ad-buying agencies worldwide. Currently, there is no available third-party segmentation or first-party retargeting. If these expectations come close enough to fruition, digital marketers have the potential to reach their target audience on a massive scale.

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52

Digiday

NOVEMBER 15, 2022

The company, which creates plant-based meat with proprietary 3D printing technology, leveraged visual and written content to generate brand awareness and collect leads ahead of its launch in Europe. Altogether, the judges’ nominations in 2022 demonstrated that companies are experimenting with new ways to attract audiences.

Advertising 68

Advertising Marketing Fashion Entertainment 68

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. Successful campaigns use it to glean actionable data and send audiences the most relevant ads.

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

PrograMetrix

JUNE 9, 2021

Additionally, leveraging CBD consumer data, an omnichannel media strategy, and a variety of compelling ad formats to engage your audience are all tactics CBD marketers can deploy to grow awareness, consideration, sales, and repeat purchases. CBD Brand Campaign Approval on Facebook and Instagram. Native Advertising.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Single Grain

DECEMBER 8, 2023

Here are other great benefits of LinkedIn Ads : Professional Audience : LinkedIn is a platform primarily used by professionals, providing access to a high-quality audience in a business context. Choosing your objective first means that all the decisions you make about the type of ad, the audience, the budget, etc.

CPC 105

CPC Conversion Conversion Rate Audience 105

Lemonads

SEPTEMBER 10, 2020

Nativo’s mission is to equip advertising for the age of content, improving the web experience and creating meaningful connections for today’s digital consumer with an extraordinary reach of 630M professionals, keeping the audiences engaged which is what matters most!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

AdvertiseMint

FEBRUARY 3, 2022

So if your previous Facebook advertising strategy used to look like this: Brand Awareness Campaign. …and you’re experiencing problems with budget optimization, scaling, and/or high CPAs for Facebook Ads, try this setup instead: Brand Awareness Testing Campaign ($). Brand Awareness Scaling Campaign ($$$).

Retargeting 52

Retargeting CPA Conversion Brand Awareness 52

Single Grain

JUNE 19, 2023

With text, display, and video advertising, businesses can create compelling ads and target their audience. This article will discuss the many benefits of Google Ads, including how this advertising option can increase brand awareness and help you conquer the competition. conversion rate when they create online ads on Google.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Top 6 Programmatic Advertising Agencies.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

FEBRUARY 24, 2023

That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

Agency 59

Agency Marketing SEO Conversion Rate 59

Martech

FEBRUARY 9, 2023

Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies. Digital agency Adtaxi, a digital marketing agency, projects that the number of streaming viewers will surpass those watching the Super Bowl on broadcast and cable. “It

Brand Awareness 81

Brand Awareness Pop-Up Retargeting Affiliates 81

Single Grain

APRIL 25, 2022

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. Let's begin.

Agency 52

Agency Marketing A/B Testing ROI 52

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Wide audience. Why Adwisely?

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Smart-Hub

DECEMBER 1, 2021

This trend has put tremendous pressure on advertising agencies and professionals to develop better strategies to get brands and messages out to the right people at the lowest cost possible. Programmatic advertising uses automations and software to determine and target ads to more high-converting audiences. billion in 2020.

Retargeting 52

Retargeting Entertainment Conversion Rate Brand Awareness 52

Single Grain

MARCH 21, 2022

But given how different it works compared to these latter companies, many brands have chosen to work with TikTok ads agencies to handle their campaigns. If you are looking to hire a TikTok Ads agency to help you scale your business, this article will explain: What a TikTok Ads agency does. The top 5 TikTok Ads agencies.

Agency 59

Agency SEO Media Audience 59

Basis

MARCH 14, 2023

In the context of burnout within the digital advertising industry , it’s critical that brands and agencies seek out ways to automate as many of the workflow-related aspects of the media buying process as possible in order to retain talent and avoid the high costs of turnover. Yes, please!) On to CTV targeting!

Advertising 77

Advertising A/B Testing Audience Viewability 77

Single Grain

JANUARY 23, 2023

Get My Free PPC Marketing Plan 5 Ways a PPC Consulting Agency Can Level Up Your Business Working with a PPC specialist is always beneficial for your business. This enables them to develop ideas that will enhance your exposure in the search engines and among your target audience.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. And for the agency and brand leaders wondering how to protect their teams from going to shambies themselves while navigating the complexity, we’ll discuss a solution—automation—that streamlines the process.

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery. If so, here’s what you should know. billion U.S., There are 4.66

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

APRIL 24, 2023

The campaign was a remarkable success, exploding brand awareness and driving an impressive ROI for the airline company. Salesforce was able to position itself as a thought leader in the business analytics scene and establish trust with its audience through the dispersal of the asset.

Marketing 52

Marketing Retargeting Click Through Rate Audience 52

Single Grain

JULY 18, 2023

Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI. The bids are based on the target audience, ad placement relevance, and campaign goals.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

FEBRUARY 21, 2022

Are you looking for the right Google Ads agency to serve your business? What services can such an agency offer? TABLE OF CONTENTS: ↓ What Is a Google Ads Agency? TABLE OF CONTENTS: ↓ What Is a Google Ads Agency? How to Choose a Google Ads Agency. What Do Google Ads Marketing Agencies Charge?

Agency 52

Agency SEO Conversion Media 52

Single Grain

JUNE 14, 2023

Search engine marketing allows businesses to reach a specific audience, drive targeted traffic to their website, and potentially generate valuable conversions or sales. They can be targeted to specific audiences based on demographics, interests, or behaviors. These ads can be in the form of text, images, videos, or a combination.:

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Single Grain

MAY 5, 2023

The Approach To address this concern, CBS contracted a PPC agency to build a new website that would improve the user experience and make it easier for customers to request quotes online. The agency also planned and executed a mixed SEO and PPC strategy to improve the website’s visibility in search results.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

APRIL 24, 2023

They knew they needed a professional digital marketing agency help to achieve this, so they contacted us. We also helped ThinSlim Foods target more keywords and expand its audience without increasing its budget. Their goal was to not only enhance brand awareness, but listen to their audience. GBP – in Facebook Ads.

CPL 52

CPL Conversion Rate Food Conversion 52

Single Grain

NOVEMBER 22, 2019

How will removing likes on Instagram impact audience engagement and brand loyalty? Fine artist Peter DeLuce has over 10,000 followers, which he uses to drive brand awareness of his space-themed scenery. A great way to make your products or brand easy to learn about on Instagram is to make them discoverable.

Media 141

Media Marketing Brand Awareness Ad network 141

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. This is a piece of code that is placed on your website to allow you to track and analyze the effectiveness of your ads in driving your target audience to perform the desired actions.

Advertising 89

Advertising A/B Testing Geo targeting Conversion 89

Single Grain

APRIL 25, 2023

Paid advertising is one of the most effective strategies marketers use to connect with their target audience. This new ad type uses artificial intelligence to deliver highly personalized ad experiences to users who are ready to discover your brand. Having all these eyeballs on your ads will greatly increase your brand awareness.

CPA 52

CPA Machine Learning Audience Conversion 52

InMobi

AUGUST 10, 2020

Below, we will outline what we expect to happen as a result of this move, and how this announcement will (and won’t) impact how we work with our brand, agency and demand-side platform (DSP) partners. As one of the largest players in the mobile in-app advertising world, InMobi is following developments closely.

Advertising 52

Advertising Demand Side Platform Retargeting Impressions 52

Single Grain

AUGUST 24, 2023

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. Digital marketing agencies promise to navigate these waters on your behalf. Why do many businesses partner with an agency rather than hire in-house?

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

MARCH 16, 2020

It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. Previously, brands primarily thought about how to raise the overall brand awareness among masses; today, the focus is shifting towards one-to-one communication.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105