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Go Big or Small With Connected TV Retargeting

MNTN

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. Linear TV has turned off many brands, with advertisers utilizing this format for one main reason—brand awareness. Why are advertisers and agencies flocking to this performance channel?

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Go Big or Small With Connected TV Retargeting

MNTN

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. Linear TV has turned off many brands, with advertisers utilizing this format for one main reason—brand awareness. Why are advertisers and agencies flocking to this performance channel?

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Marketing Briefing: Why marketers, pivoting to brand awareness, are rethinking their advertising on Facebook and Instagram

Digiday

Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. Rather than focusing solely on sales – though that’s obviously still the goal – some of those marketers are aiming to use the platforms for more aggressive brand awareness investments.

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Digital Agency Solutions: How to Maximize Your Local Campaigns With Performance CTV

Digital Remedy

Other sectors seeing an optimistic adjustment in advertising expectations include financial institutions, loan services, plumbing and HVAC services, and real estate agencies. The post Digital Agency Solutions: How to Maximize Your Local Campaigns With Performance CTV appeared first on Digital Remedy. Let’s talk.

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‘You’re only taking so many bets’: How an online veterinary care startup is slashing its marketing budget ahead of economic downturn

Digiday

In recent weeks, most marketers are looking for ways to get the most bang for their buck, requiring more hand-holding from agency partners, according to previous Digiday reporting. Given its limited budget, Facebook was narrowed from a brand awareness channel to a way to retarget customers, per the CEO.

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How To Increase Brand Awareness with Facebook

AdvertiseMint

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns. Craft a compelling page.

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Facebook Ads VS Google Ads: Which Is Best for Business?

AdvertiseMint

Whatever your marketing goals are, our digital advertising agency can help you achieve them. Frequently Asked Questions Which platform is better for brand awareness: Facebook or Google ads? Facebook ads are the right option to build brand awareness and engage users in a social context.

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