Martech

APRIL 16, 2024

internet advertising reached a record $225 billion in 2023, a 7.3-percent digital advertising industry continued its growth trajectory in 2023,” said IAB CEO David Cohen, in a release. Video advertising saw 10.6% percent increase year-over-year, according to the latest IAB report on U.S. ad revenue, conducted by PwC.

Advertising 106

Advertising Retail Ad Inventory Media 106

Martech

MARCH 12, 2024

Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more advertises access to Copilot as it continues to collect data, test, optimize and work towards general availability. Use but verify. First spotted. How it works. Why we care. ” Make your own. In your inbox.

Advertising 97

Advertising MarTech Agency Marketing 97

VideoWeek

MARCH 26, 2024

One of the key takeaways from the book is the important role that TV can play in those decarbonisation efforts, both in terms of its own sustainability practices, and by using its reach and influence to drive wider change in society. This month saw the release of a new book aimed at guiding industry efforts on sustainability.

Advertising 111

Advertising Entertainment Fashion Non-Profit 111

Martech

SEPTEMBER 6, 2023

Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. Advertisers have historically only been able to use Microsoft Advertising online to manage audiences. However, Microsoft Advertising Editor can now be used to update associations in bulk.

Audience 109

Audience Advertising Marketing MarTech 109

Martech

JANUARY 4, 2023

The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. The obvious solution is to separate consent from the terms of service, allowing users to refuse permission to collect data while still having access to the platforms.

GDPR 136

GDPR Advertising Media MarTech 136

AdExchanger

MARCH 14, 2024

If there is one term dominating the headlines right now, it’s AI. With the promise to transform the world as we know it, advertisers need to understand how consumers perceive the use of AI and what drives their sentiment.

Advertising 72

Advertising Media 72

Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Budget friendliness: Local advertising is often more accessible for small businesses. Channel selection: Selecting the correct channels is vital for effective local advertising.

Advertising 111

Advertising Marketing Geo targeting Retail 111

Martech

DECEMBER 4, 2023

The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. Prompt: Is using third-party audience data worth it for advertising? It allows advertisers to reach specific segments of users based on their demographics, interests, behaviors, or purchase history.

Advertising 103

Advertising eCommerce ROI Audience 103

Martech

NOVEMBER 2, 2023

The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA). As it stands, the ban cripples the company’s ability to sell personalized ads to the 258 million Europeans who use Facebook and Instagram each month. Why we care.

Advertising 123

Advertising GDPR Cookies MarTech 123

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 80

Brand Lift Advertising Cookies Impressions 80

Brid.tv

APRIL 1, 2024

Increasing global concern about online user privacy has brought big changes within the digital advertising industry in recent years. Data privacy regulations such as GDPR, heightened consumer awareness, and cookie depreciation have undoubtedly led to a giant shift in how platforms, publishers, and advertisers conduct business.

Advertising 74

Advertising GDPR Cookies Mobile Ads 74

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

Advertising 106

Advertising Marketing Education Audience 106

VideoWeek

DECEMBER 19, 2023

Carbon emissions from the UK advertising industry increased by 8.9 The State of Sustainable Advertising report used the company’s emissions data to monitor grams of CO2e per thousand impressions (gCO2PM) across three stages of the supply chain: ad selection, media distribution, and creative distribution.

Advertising 111

Advertising Impressions Conversion Media 111

Basis

FEBRUARY 8, 2024

For advertisers, this shift in audience habits and emerging opportunities has invited a host of new challenges: Just where, exactly, is my audience? Here, we’ll dig into everything advertisers need to know about convergent TV in 2024: from the lay of the land today, to emerging trends, to new innovations—and how viewers feel about them.

Advertising 104

Advertising Audience Conversion Rate Education 104

MNTN

FEBRUARY 20, 2024

OTT, CTV, AVOD, SVOD–the world of streaming advertising can seem like a whole new language – one filled with acronyms. As people continue to cut the cord, advertisers are following, making the jump from their previous linear ad campaigns to streaming ads. What Is Streaming TV Advertising?

Advertising 93

Advertising Marketing Audience AutoMobile 93

Ad Rants

MAY 6, 2024

Organic advertising. Know Your Niche The foundation of effective organic advertising is a deep understanding of your audience. Use storytelling in your ads to engage your audience emotionally and psychologically. The internet is saturated. How to Create Organic Ads That Work In an ideal world, ads would never look like ads.

Conversion Rate 202

Conversion Rate Audience Conversion Advertising 202

Martech

JANUARY 19, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Meanwhile, app advertisers are advised to update to the latest version of the Google App Conversion Tracking API or SDK. Why we care. Global impact. What Google is saying.

Advertising 102

Advertising Cookies GDPR Communications 102

Martech

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). Additionally, the audience consuming such content is unlikely to align with your intended target demographic, leading to an inefficient use of advertising budget, time, and resources. Click here to take the survey Why we care.

Advertising 114

Advertising MarTech Audience Media 114

Spoton Digital Media

OCTOBER 20, 2023

But in times of change, it’s important to remember not to make impulsive or knee-jerk reactions — especially when it comes to your marketing and advertising. Let’s consider what may happen when you turn down — or turn off — your marketing and advertising. What Happens When You Cut Your Marketing and Advertising Budget?

Advertising 90

Advertising Marketing ROI Brand Awareness 90

Martech

MAY 12, 2023

Advertisers can use it to create alternative ad versions, use text prompts to generate backgrounds and crop images for Facebook or Instagram ads. It lets advertisers: Create different versions of the same ad copy for different target groups, while maintaining the main message. Why we care. Get MarTech! In your inbox.

Advertising 112

Advertising Machine Learning MarTech Marketing 112

Martech

AUGUST 25, 2022

The data collaboration makes multi-party identity and secure data possible for brands, agencies and publishers throughout the advertising supply chain. The advertiser won’t have access to consumer data outside of their own first-party customer sources. What this means for marketers. Get MarTech! In your inbox. Processing.Please wait.

Advertising 105

Advertising Cookies MarTech Audience 105

Brid.tv

FEBRUARY 19, 2024

In recent years, the digital advertising industry has seen major changes in how brands promote themselves. The days of annoying pop-ups are long behind us. And with the primary goal of the new era being the improvement of user experience, it means less intrusive ads and more subtle ways of advertising. Why Use Native Video Ads?

Advertising 80

Advertising Video Ads Click Through Rate Native Advertising 80

Martech

NOVEMBER 1, 2022

With so many podcasts available, advertisers need someone to provide quality control and brand safety issues, not to mention matching the right ads with the right listeners. For their supply side platform (SSP) they use AdsWizz and for the buyer side, it’s on an invitation basis. Long-term relationships. Infrastructure.

Non-Profit 120

Non-Profit Advertising Ad Inventory MarTech 120

Basis

APRIL 30, 2024

In March 2024, US employment across advertising, public relations, and related fields reached an all-time high , with ad agencies accounting for the largest portion of these jobs. To help mitigate turnover, the vast majority of hiring managers—in advertising and beyond—say they plan to hire in 2024.

Advertising 78

Advertising Education Agency Public Relations 78

Martech

NOVEMBER 13, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Using their linked Prime accounts, consumers can buy products without entering card details. Dig deeper: Meta third-quarter revenue up by 23% Benefits for advertisers.

Conversion 97

Conversion Advertising eCommerce Conversion Rate 97

Basis

APRIL 3, 2024

In the advertising world, AI has already been at work for over a decade, powering programmatic advertising and optimizing media buying across the open internet. To do this, advertisers must thoroughly understand the risks posed by AI. And second, protecting their businesses from the threats that come along with these tools.

Advertising 74

Advertising Machine Learning Non-Profit Cookies 74

Basis

MARCH 8, 2024

In an industry marked by high penetration—nearly all US adults have bank accounts—and consequently fierce competition, enticing new clientele while retaining existing customers is critical for financial services advertisers. The top reasons include increases in fees, poor customer service, and better rates elsewhere.

Advertising 74

Advertising Finance Media Audience 74

Basis

JANUARY 24, 2024

Cannabis advertisers have long had to navigate a maze of industry-specific federal, state, local, and platform-specific digital advertising regulations. Read on for her top insights on how cannabis advertisers can adapt to signal loss and the cookieless future.

Advertising 62

Advertising Marketing Cookies Education 62

Basis

JANUARY 26, 2024

We aim to stop bad habits, start healthy ones, or make big changes that stretch us out of our comfort zones—setting goals to reach, creating strategies to achieve them, and identifying ways to track our progress. Of course, advertising industry professionals are no strangers to goal setting, strategy development, and performance measurement.

Advertising 77

Advertising Marketing Cookies Impressions 77

Martech Series

MARCH 2, 2023

There couldn’t be more exciting time than this to indulge in the out-of-home advertising field. As we glide into the next decade, the industry manifests immense excitement about what the future has in store vis-a-vis real-world advertising. in the OOH advertising domain, let’s first walk you through its basics.

Advertising 100

Advertising Ad Inventory Viewability Audience 100

Smart-Hub

APRIL 29, 2024

In this article, we’ll talk about top advertising trends that are forecasted to shape programmatic advertising future and present. Start Your Profitable Ad Exchange Business With Us! White Label is a ready-to-use programmatic platform, which the provider rents out to a certain company as if on lease.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

All About Advertising Law

APRIL 25, 2017

If you attended our successful advertising law symposium last week, you may recall that we talked through a series of mobile app designs – including dos and don’ts – for creating enforceable terms of use. Recall this slide in particular: If you weren’t able to join us, let me catch you up. Well, now we have.

Pop-Up 40

Pop-Up Advertising Media 40

VideoWeek

APRIL 11, 2023

As virtual and augmented reality (VR/AR) usage rises among consumers, advertisers are slow to integrate the technology into their campaigns, marketing research firm Advertiser Perceptions has found. “There’s a lack of general understanding,” says John Bishop, VP, Business Intelligence at Advertiser Perceptions.

Advertising 117

Advertising Brand Awareness Agency Education 117

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024.

Advertising 93

Advertising Conversion Rate Conversion Impressions 93

Martech

NOVEMBER 16, 2022

Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. Basis is a media automation and intelligence platform and Green says they have about 50 clients who advertise on Twitter. However, many smaller ones remain and are still glad to be there.

Advertising 121

Advertising Pharmaceuticals Audience Media 121

Basis

JANUARY 24, 2024

For nearly two decades, third-party cookies have helped advertisers understand audiences’ behaviors, create personalized advertising experiences to meet their needs, and measure the impact of their campaigns. What are the top considerations for CPG advertisers as we move towards a cookieless future?

Advertising 52

Advertising Marketing Cookies Food 52

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? Read on to find out! What Is Contextual Targeting?

Advertising 75

Advertising Cookies CPM Retargeting 75