MNTN

JUNE 6, 2022

The last year has seen a rise in the number of consumers watching ad-supported Connected TV content. And according to a new report from healthcare ad tech firm DeepIntent, there is a reason for that growth—64% of Connected TV viewers prefer watching ads over paying more for content. . contact-form-7].

Healthcare 97

Healthcare Ad Tech Video Ads Audience 97

Smart-Hub

NOVEMBER 6, 2023

Get a Consultation For Free Contact us Defining Direct Advertising Direct advertising, in its essence, is a marketing strategy that involves businesses communicating directly with their target audience. Cross-Channel Integration: Ads seamlessly transition between various platforms. Get a Consultation For Free Contact us 2.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Martech Series

JUNE 8, 2022

Verasity, a blockchain-based ad tech solution built to prevent ad fraud across online video content through its patented ad stack VeraViews, is delighted to announce the appointment of Dan Hodgson as Director of Business Development.

Education 91

Education Ad Tech MarTech Advertising 91

Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! Get a Consultation For Free Contact us 12 Key Programmatic Advertising Trends In recent years, programmatic advertising has emerged as a game-changer.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Martech

JULY 28, 2022

What is the system’s approach to integrating with the specific martech and ad tech systems that your company uses? Just because a connector exists doesn’t mean it will necessarily work for your organization and how you use that third-party platform. Who will be the day-to-day vendor contact?

Machine Learning 103

Machine Learning MarTech Ad Tech Marketing 103

PubMatic

APRIL 25, 2024

Please get in contact with us to learn more about our full addressability offerings and our testing with Google Privacy Sandbox. Adapting our technology for a more privacy-centric future is paramount as we work to build a vibrant ecosystem around Privacy Sandbox and other addressability solutions that respect consumer preferences.

Audience 76

Audience Cookies GDPR Retargeting 76

Smart-Hub

OCTOBER 16, 2023

Join us in uncovering the essence of DMEXCO 2023 as experienced by our SmartHub team attendees. It gave us a chance to build stronger connections and gain some really valuable insights. It allowed us to strengthen our relationships and work together on a more personal level.

Retail 64

Retail Ad Exchange Cookies Fashion 64

OpenX

JULY 21, 2023

To view the full video click here At Cannes this year, OpenX took the stage with leading partners and clients to conduct three panels on some of the hottest topics in ad tech. She nodded to OpenX as a prime example of an ad tech company that has connected to the larger sustainability standards and frameworks available.

Media 52

Media Ad Tech Education Impressions 52

Flashtalking by Mediaocean

DECEMBER 13, 2021

Berkowitz’s arrival follows Mediaocean’s acquisition of Flashtalking , establishing the most scaled independent ad tech platform with over $200 billion in annualized media spend and more than one trillion monthly ad impressions. Media Contact: Aaron Goldman CMO press@mediaocean.com.

Communications 52

Communications Marketing Machine Learning Public Relations 52

YieldBird

DECEMBER 16, 2022

If you’re a publisher looking to improve your ad revenue and user experience, we invite you to try out the Yieldbird Platform with GeoEdge integration. With our comprehensive solution, you’ll be able to easily manage and maximize your ad yield while keeping your users secure and satisfied. contact-form-7].

Audience 52

Audience Advertising Ad Tech 52

Martech

MARCH 1, 2022

Make sure that all potential internal users are on the demo call, and pay attention to the following: How easy is the platform to use? Are they showing us our “must-have” features? What is the system’s approach to integrating with the specific martech and ad tech systems that your company uses?

Machine Learning 112

Machine Learning Marketing MarTech Cookies 112

Ad Monsters

OCTOBER 27, 2022

The question I have to kick us off is do you look at privacy requirements coming your way as help or hindrance?” Beamer firmly agrees that many ad tech professionals have gone down dark alleys in pursuit of leads and postures that the consumer is fed up. asked Attai. “In The State of the Consumer.

Ad Tech 79

Ad Tech Conversion Education Audience 79

illumin

NOVEMBER 24, 2023

According to recent estimates, mobile ad spending in the US is projected to reach $53.9 Like with all marketing, every step of the audience’s journey needs to be considered, from first point of contact to after they click-through. billion by 2025. Follow @illuminHQ

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

Smart-Hub

NOVEMBER 29, 2023

The number of CTV users among Millennials (only in the US) has already reached almost 57 million, and by 2025, this rate is expected to exceed 62.5 However, to understand and increase the efficiency of ad campaigns, you need to apply CTV attribution tactics. Basically, it measures the effectiveness of an ad in comparison to its cost.

Conversion Rate 67

Conversion Rate Conversion Ad Exchange A/B Testing 67

Adtelligent

JULY 1, 2020

The ad tech industry is anxious about the current situation as digital marketing’s evolution will make crucial changes. The legal environment, related to users’ consent and tracking, browser gatekeeping, and ad blocking are three key areas that have become the triggers for eliminating third-party cookies. billion in 2022.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

InMobi

FEBRUARY 26, 2023

Let’s look at it at a high level: How to pass user consent to your ad tech partners to comply with regional/country privacy laws Collecting user consent is one thing — and mandatory in certain geographies like Europe where GDPR applies — passing it downstream to ad partners is the second part of the publisher’s job.

GDPR 52

GDPR Ad Tech Ad Inventory Audience 52

Ad Monsters

JANUARY 12, 2023

India, Brazil, and the US are the most affected countries by this market. When they access a user’s account, a cybercriminal will contact people on a victim’s friends list, send malicious links, or ask for a money transfer. Yet the situation has dramatically changed since then. “Some tactics are even simpler.

Marketing 73

Marketing Cookies Ad Tech Pop-Up 73

Monetize More

JUNE 7, 2022

With that said, publishers over 1 billion monthly impressions should consider strategizing and hedging their options with ad tech engineering experts. We’ve already paid our publishers more than $100 million, so contact us today and let us show you how we can help!

Cookies 52

Cookies Header Bidding Clickbait First-Party Cookies 52

YieldBird

JUNE 27, 2023

Header Bidding has emerged as the latest trend in the ever-evolving Ad Tech industry, offering significant potential for publishers to maximize their revenues on a per-impression basis. If you need further assistance, contact us, and our team will be happy to allay any doubts. LET’S GET IN TOUCH!

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

YieldBird

JUNE 27, 2023

Header Bidding has emerged as the latest trend in the ever-evolving Ad Tech industry, offering significant potential for publishers to maximize their revenues on a per-impression basis. If you need further assistance, contact us, and our team will be happy to allay any doubts. LET’S GET IN TOUCH!

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

MNTN

JUNE 3, 2022

CTV To Claim 68% Of 2022 US Digital Upfront Ad Spend – U.S. upfront CTV ad spending will grow 34.6%, to reach $6.41 Sign Up for the Connected TV Report Subscribe to the report Apple, Amazon, NBC and more use to get their CTV news. contact-form-7]. CONNECTED TV & STREAMING.

Marketing 97

Marketing Machine Learning Affiliates Electronics 97

Ad Monsters

FEBRUARY 3, 2023

The media and marketing industry organization also contacted all of their members to learn what are the biggest challenges they expect to face over the next year or two. “We will happen to things; things will not happen to us,” Borsa stated. For many, they were measurement, first-party data, and leveraging creators.

Cookies 78

Cookies Real Estate Retail eCommerce 78

Ad Monsters

FEBRUARY 28, 2023

A graduate of Temple University and a woman with a very well-rounded ad tech experience, Goffin shares her ad tech career and journey from beginning to end. Building a Career in Ad Tech Yakira Young: For those who don’t know, who is Lashawnda, and how did you land your career in ad tech?

Ad Tech 52

Ad Tech Audience Media Education 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech providers: The providers who enable effective ad space buying and selling using technological elements. The elements include ad servers, ad exchange, DSP, SSP, DMP , etc. Advertising agencies, trading desks, and ad networks are great instances of ad tech providers. It is not highly targeted.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Smart-Hub

OCTOBER 3, 2023

Get a Consultation For Free Contact us How Do Ad Exchanges Work? Build Your Profitable Ad Exchange Business With Us! Receive Free Custom Deployment Calculation Start How Do Ad Networks Work? Whichever option seems best for you, contact SmartHub to get it! SmartHub's Features Have No Limits!

Ad Exchange 64

Ad Exchange Ad network CPC CPM 64

OpenX

NOVEMBER 9, 2022

When we realized that Net-Zero was well within our grasp, we set out to enlist climate leaders to help us verify our reductions, continue to reduce, and help us play a leadership role in the sector. One of the more gratifying aspects of our journey was realizing how many resources were readily available to us.

Advertising 52

Advertising Conversion Ad Tech Media 52

Playwire

MAY 1, 2024

If you feel something is missing from this list, please don't hesitate to contact us with your feedback or request. Note: this article is regularly reviewed and updated to keep the guidance current and the list up to date.

Ad Tech 52

Ad Tech 52

Smart-Hub

FEBRUARY 12, 2024

Originally, outstream ads were available only for mobile devices, but now they can be seen on desktops, too. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You Rewarded Ads Rewarded ads often become a part of the in-app content, and their concept is simple.

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

Ad Monsters

MAY 23, 2022

The leadership and support teams we met in 2011 continue to work hard for and with us. The managed services and technical services teams have guided us through a site launch and two redesigns. Ad ops partners know this and can handle many, if not all, of these tasks. Contact OAO for more information.

Ad Ops 106

Ad Ops Ad Server Ad Tech Media 106

OpenX

JULY 21, 2023

At Cannes this year, OpenX took the stage with leading partners and clients to conduct three panels on some of the hottest topics in ad tech. Contact us at BuyerDevelopment@openx.com. Here are the highlights from our Supply-Side Targeting: Demand Addressability From Your Media panel.

Media 52

Media Cookies CPM Conversion 52

Smart-Hub

OCTOBER 20, 2023

Get a Consultation For Free Contact us CTV advertising definition includes a smart TV with an embedded Internet connection mechanism, or it could be a smart device that is plugged into a regular television to enable the TV to connect to the web. These are a few connected TV examples of ad interaction with viewers.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

VideoWeek

FEBRUARY 2, 2024

In this week’s Week in Review: Nielsen sues VideoAmp over a claimed patent violation, Publicis settles case over its involvement in US opioid crisis, and Canal+ makes a major TV bid in South Africa. Discovery as a currency option last year. Studies carried out by xpln.ai CEO Fabien Magalon.

Retail 52

Retail Media Cookies Agency 52

Smart-Hub

APRIL 1, 2024

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You Evolution of Cookie Tracking Cookies were first introduced in 1994, so this year, 2024, they have an anniversary. The act focuses on US children aged under 13. Contact us !

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

OpenX

JULY 21, 2023

At Cannes this year, OpenX took the stage with leading partners and clients to conduct three panels on some of the hottest topics in ad tech. Moderated by Tony Katsur , CEO, IAB Tech Lab, the group discussed how close our industry really is to reaching target audiences in high-quality adaptive viewing environments.

Media 52

Media Audience Ad Tech Conversion 52

OpenX

MAY 10, 2022

If you follow us with any kind of regularity, you know we have been at the forefront of ad-tech innovation since our founding in 2008. Send us your updates to your segments, and we can take it from there. If you have a robust CRM database you are interested in monetizing, email BuyerDevelopment@openx.com or contact us.

Audience 52

Audience Retail Ad Exchange Ad Tech 52

Smart-Hub

DECEMBER 21, 2023

Book Your Free Consultation Spot Request a Callback How Precision Targeting Enhances Campaign Efficiency and Effectiveness First and foremost, let us clarify the precision targeting meaning. For advertisers, media precision targeting is a technique involving using customer data and targeting ads toward different segments of consumers.

Ad Exchange 49

Ad Exchange Banner Geo targeting Pop-Up 49

YieldBird

JUNE 14, 2023

Contact us to start a free 30-day trial of Refresher and see how optimized ad refreshing can drive your programmatic ads with better results and higher revenues. Zuzanna Zarębińska Product Analyst publishers@yieldbird.com [contact-form-7] The post Why Is Ad Refreshing Vital for Digital Publishers?

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52