AdExchanger

NOVEMBER 11, 2022

Buyers' lack of visibility into which network, program or distribution channel their ads are served is almost enough to wish for the good old days of program guides. CTV advertisers still don’t know much about what content they’re running against, other than the fact it's on the big screen. And they've had enough of it already.

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AdPushup

MAY 31, 2023

Here’s a simple guide to choosing the right display ad network partner for your publishing business. If you want to showcase them on your website or app, you’ll need a reliable display ad network. But before jumping into the first network you find, take the [.]

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Monetize More

NOVEMBER 20, 2022

Using Google AdSense to monetize your website or app traffic with display ads is one of the simplest & most effective monetization methods. Keep in mind that we’ll only be focusing on AdSense and optimizing your ads. AdSense is an ad network that connects publishers and advertisers. Different types of AdSense ads.

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illumin

JANUARY 16, 2024

The rise of TikTok has caused many social media networks to question their strategy and product, and Meta is no exception. Meta holds in its hand the favor of marketers and the potential for higher ad revenue. Retail was the largest ad spending vertical in 2023, accounting for 27.9% of US digital ad spending.

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Monetize More

MAY 5, 2023

Google has been successful in inviting big publishers to join Google Ad Exchange to compete against Adsense ads. Watch this video to understand what we mean: If you’d like to know if you are Ad Exchange-ready, here are 5 signs to determine if you should finally invest in Google Ad Exchange. #1 The result? More revenue!

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Monetize More

MARCH 1, 2023

Wanna monetize your site with ads? Whether you’ve only recently started a business online or have been going for a while, Google AdSense is the most popular ad network for publishers and the best way to start monetizing your traffic with display ads. Google is very serious about the quality of their ad network.

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The Ad Tech Blog

FEBRUARY 1, 2021

A Carousel ad is a way to bundle multiple ads into a single one. You can show multiple images, headlines, or links in the same ad format. They are useful for showcasing products, step by step guides, or just telling a brand story. Carousel ads aren’t something new. How to create a LinkedIn Carousel Ad.

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Monetize More

MARCH 1, 2023

Wanna monetize your site with ads? Whether you’ve only recently started a business online or have been going for a while, Google AdSense is the most popular ad network for publishers and the best way to start monetizing your traffic with display ads. Google is very serious about the quality of their ad network.

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MNTN

MARCH 26, 2024

To help you learn more, we’ve compiled everything you need to know about Roku ads below. Roku advertising refers to the suite of ad products and solutions offered by Roku, one of the most prominent and leading streaming platforms. Roku advertising leverages its users’ data and viewing habits to deliver targeted ads.

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Ad Monsters

APRIL 1, 2024

Unpacking the Digital Markets Act (DMA) Ensuring fair competition in the digital markets, the DMA is like a compass guiding ships through the stormy waters. Think of Google’s search engine, Apple’s App Store, or Facebook’s vast social network. It aims to make the online environment safer and more transparent.

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Ad Beat

APRIL 10, 2024

So we used Adbeat’s competitive intelligence tools to analyze the display ad strategies of three of the biggest players: Intuit TurboTax H&R Block TaxAct Read on to learn about the platforms, messages, and ad formats they’re using to win our hearts, minds, and wallets. It’s all pretty generic.

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illumin

APRIL 25, 2024

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. Connected TV (CTV) is the fastest-growing major ad channel in the US with a 22.4% An example would be the Dish Network. What does CTV mean?

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illumin

OCTOBER 11, 2023

The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. And with the presence of so much AI driven ad material, creative and innovative content is more important than ever. These platforms are known as RMNs (or retail media networks).

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Martech

OCTOBER 12, 2023

To get a better sense of what an attribution model that gets it right might look like, let’s run through how Verified Visits works: Ad is served to the viewer: First, a user views your CTV ad, served on premium streaming networks. It’s a compass that can help guide marketers when optimizing their culture campaigns.

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MNTN

MARCH 26, 2024

To help you learn more, we’ve compiled everything you need to know about Roku ads below. Roku advertising refers to the suite of ad products and solutions offered by Roku, one of the most prominent and leading streaming platforms. Roku advertising leverages its users’ data and viewing habits to deliver targeted ads.

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Monetize More

NOVEMBER 10, 2022

Unfilled ad impressions mean ad revenue left on the table. Based on our extensive ad optimization experience, here’s a guide that will help you troubleshoot, identify the cause of the unfilled ad impression and put an end to this revenue-killer. How to check unfilled ad impression volume?

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MNTN

MARCH 14, 2024

Supply Side Platforms —or SSPs—play a vital role in the ad ecosystem. Whether or not you’ve used them, heard of them, or are just discovering them, we’ve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing. What Is a Supply Side Platform?

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MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

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Martech Series

JULY 28, 2022

DRUID, a market leader in conversational AI solutions, has finalized a new conversational healthcare project with private medical network Regina Maria, with the help of specialized healthcare technology solution provider Infermedica. Marketing Technology News: A Marketer’s Guide To Developing Social Media Mitigation Strategies. “In

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AdvertiseMint

NOVEMBER 7, 2023

Defining Ad Network? An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers?

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Digiday

JUNE 15, 2023

Cannes: a whirlwind of networking, deal-making and the occasional hangover. It’s a world where creativity collides with cutthroat competition, and a single guide to navigating this adrenaline-fueled event just won’t cut it.

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Monetize More

JUNE 15, 2023

However, with the multitude of header bidding solutions available, publishers often face a crucial decision: Should they opt for ADX (Ad Exchange), header bidding, or is it better to employ a combination of header bidding solutions? Now Ad Exchange seems to be a perfect choice, right?

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Digiday

JUNE 15, 2023

, you’ve made it to the Cannes Lions International Festival of Creativity — a week-long spectacle where the ad world gathers to celebrate creativity, inflate egos and occasionally question their life choices. First up, the basics — water and food Continue reading this article on digiday.com.

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AdvertiseMint

JANUARY 18, 2024

This guide explains 15 game-changing online marketing theories and concepts. They provide tested models to guide marketing plans using digital tools and platforms. It refers to paid advertising on search engines, websites, and content networks. The most popular SEM platform is Google Ads, where companies bid on keywords.

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Monetize More

JANUARY 9, 2023

Investing in an affiliate network can be an excellent way for bloggers, writers, and digital publishers to earn passive income through website monetization. What is an Affiliate Network? Using an affiliate network, digital publishers can promote products and services offered by brands, merchants, and companies.

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Monetize More

JANUARY 9, 2023

Investing in an affiliate network can be an excellent way for bloggers, writers, and digital publishers to earn passive income through website monetization. What is an Affiliate Network? Using an affiliate network, digital publishers can promote products and services offered by brands, merchants, and companies.

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Ad Monsters

MAY 17, 2023

While working in the digital media and ad tech industry, Gupta noticed a problem that wasn’t being addressed and was hindering progress. When U of Digital was founded in 2018, it was focused on specific areas of the industry, namely the areas where Gupta had previous experience, like sales teams at ad tech companies.

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Basis

JANUARY 17, 2024

Our guide to privacy-friendly advertising can be found here.) While advertisers are automatically opted into the SPN, they now have the option to opt out on Search and Shopping ad campaigns. (Want to look into the cookieless future?

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VideoWeek

SEPTEMBER 12, 2023

It’s just over one week until this year’s DMEXCO kicks off in Cologne on September 20th, bringing together tens of thousands of professionals from across media and advertising for two days of networking and content. The newest edition of the guide, the CTV Advertising Guide 2024, will be released at this year’s event.

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Digital Turbine

NOVEMBER 8, 2023

With Black Friday approaching, brand advertisers have their holiday video ad campaigns ready. One thing they may still want to consider is the placement of those ads. To win over reluctant consumers, advertisers should seek video ad spots that go beyond reach and maximize brand connections. Think back to the days of network TV.

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Martech Series

JUNE 8, 2022

Retail Media Network, powered by the CitrusAd open API which connects Pacvue to the Albertsons Cos. We are continuously looking for ways to grow and enhance our media network so our customers can engage with the food and brands they love. eCommerce sites. online media.

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MNTN

AUGUST 26, 2022

Because of this, it’s important to approach every CTV ad campaign with a performance mindset and to always consider the impact each campaign will have on the full marketing funnel. Platforms like MNTN Performance TV help brands to closely track their CTV ad campaigns and view detailed reporting via customizable dashboards.

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MNTN

FEBRUARY 16, 2024

There is no exact figure that anyone can definitively offer as to the actual cost of cable ads (until you actually buy them). Benefits of Cable TV Ads By advertising on cable TV, brands can serve ads across different networks and markets. This is how you can calculate your cost per viewer.

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Automatad Inc.

MAY 9, 2023

Share Tweet Share When the digital advertising era first dawned, most publishers started monetizing their remnant space on their websites by serving image, text, or link ads. Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. What Are Video Ads for Publishers?

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Martech Series

SEPTEMBER 21, 2022

Through this deal we know our listeners will be guided in the right direction on their sports audio discovery journey through the addition of programming from Bleav.”. Through this deal we know our listeners will be guided in the right direction on their sports audio discovery journey through the addition of programming from Bleav.”.

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Martech Series

DECEMBER 8, 2022

Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network. The Digital Signage Federation also provided guided tours for attendees around the Expo Floor. The celebration of the 2022 DIZZIE Awards. See the full list of winners here. I met so many great people and was impressed with the conference as a whole.

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Entertainment Education Retail Manufacturing 87

MNTN

FEBRUARY 20, 2024

As people continue to cut the cord, advertisers are following, making the jump from their previous linear ad campaigns to streaming ads. Streaming TV advertising is advertising that runs within TV content watched through an internet-connected device rather than ads you may see on traditional linear television.

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