Martech

AUGUST 28, 2024

billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. Effective apps deliver the right message to the audience at the right time. The number of smartphone users globally is forecast to hit 7.7

Cookies 119

Cookies Conversion Rate Communications Retail 119

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. Valued at USD$198.4

Audience 105

Audience Advertising Rich Media Entertainment 105

illumin

JUNE 18, 2025

It utilizes various audio channels such as radio, music streaming services , podcasts , and smart speakers to reach and engage target audiences. billion by 2027. These platforms offer brands new, powerful ways to connect with audiences in a personal and immersive way.

Advertising 71

Advertising Banner Audience ROI 71

VideoWeek

JUNE 19, 2025

As CEO of a global independent technology platform that services both buy- and sell-side partners, I see first-hand how the tectonic shifts in audience behaviour and advertiser expectations are redrawing the boundaries of our business. The global media industry stands at a pivotal inflection point. The result?

Advertising 66

Advertising Fill rate Audience Impressions 66

illumin

APRIL 16, 2025

From new tools and technology to changing consumer behaviors, you need to be flexible and creative to continue providing value to your audience. Identify your audience Now that youve identified the goals and objectives as well as the problems you want addressed, the next thing you need to consider is your target audience.

Education 80

Education Advertising Marketing Audience 80

illumin

JULY 23, 2024

Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences. billion by 2027. Location-based AR Location-based AR is a variant of markerless AR. billion USD by 2025.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

MNTN

DECEMBER 3, 2024

And by 2027, experts predict that number to increase to 121 million. And if it maintains that sort of rapid growth, the market will surpass a value of $1 trillion globally by 2027. OTT services give marketers a flexible and cost-effective tool for reaching niche audiences. Why has the market grown so fast?

Audience 52

Audience Entertainment Advertising Marketing 52

Digiday

NOVEMBER 29, 2023

Mario Diez, Chief Executive Officer, Peer39 CTV remains the belle of the ball to advertisers, especially those looking to reach TV and video audiences amid falling linear viewership. Even with scaled-back forecasts, CTV is growing at an exceptional rate and is expected to reach nearly $41 billion in ad spend by 2027.

Advertising 92

Advertising Audience Media Marketing 92

illumin

APRIL 4, 2025

Our audience-focused approach ensures that your ad campaign is targeted towards the right people, ensuring a seamless customer journey. Growth in audience for sports viewership Approximately 4.6 TV and streaming sports rights is expected to nearly double between 2017 and 2027. Well, there are a couple of possible reasons why.

Advertising 59

Advertising Pharmaceuticals Audience Ad Inventory 59

PubMatic

OCTOBER 17, 2024

According to MAGNA, global open internet CTV spend is expected to grow by 14% annually between 2023-2027. The connected TV (CTV) space continues to grow with no signs of stopping. Evaluate Content in Real Time: PubMatic can help you find new pockets of brand-suitable content to monetize by contextualizing creative assets minute by minute.

Food 113

Food Entertainment Audience Advertising 113

Basis

APRIL 18, 2023

Podcast Listenership Is Still Increasing Podcast audiences exploded during the pandemic. For advertisers, this provides a great opportunity to use contextual targeting to reach key audiences in a privacy-friendly way (because who’s going to be more receptive to a home security system ad than someone binge listening to a true crime podcast?

Advertising 98

Advertising Audience Marketing Media 98

MNTN

JANUARY 4, 2023

Knowing this, subscription box brands can benefit from targeting engaged audiences, particularly those who are active online shoppers. Consider the following specialized audience segments to target in your next Connected TV (CTV) advertising campaign—all available via MNTN’s partnership with Oracle Data Cloud.

Audience 52

Audience Food Shipping eCommerce 52

Martech

MARCH 27, 2024

We’re seeing how gaming can deliver incremental audiences and amplify outcomes across the entire consumer journey.” billion by 2027. Also, this doesn’t just apply to general-audience games like Candy Crush. With marketers shifting budgets to gaming, they want to know more about how to reach the audience. Image: IAB.

Marketing 112

Marketing Audience MarTech Entertainment 112

MNTN

APRIL 7, 2023

As of 2022, less than half of US households subscribe to traditional pay TV, a figure that is predicted to continue declining steadily through 2027. And as audiences continue to shift their viewing habits, more screen time is spent on CTV in general. Last year, the average time spent per day among US adults reached 1 hour, 51 minutes.

Entertainment 98

Entertainment Audience Advertising Media 98

Digital Turbine

AUGUST 31, 2022

Billion by 2027, exhibiting a CAGR (Compound Annual Growth Rate) of 20.73% during 2021-2027. Cue increasing advertiser budgets to soften that blow – the IAA market is expected to reach $343.5 IAP + IAA strategies in tandem are not a new idea.

Fill rate 98

Fill rate CPM Audience Advertising 98

MNTN

NOVEMBER 26, 2024

We’re covering everything you need to know about today’s emerging OTT technologies, so you can use them to effectively connect with your target audience. Experts predict that the industry will surpass a global value of $1 trillion by 2027. Check out MNTN Performance TV and start rethinking the ways you connect with your audience today.

Audience 52

Audience Marketing Advertising Entertainment 52

Ad Monsters

SEPTEMBER 18, 2024

From leveraging retailer-specific insights to advanced audience targeting and data transparency, here’s what brands and agencies need to consider to achieve meaningful business outcomes in an increasingly competitive market. of total US media ad spend by 2027. Audience Targeting Capabilities: Who are you trying to reach?

Retail 105

Retail Media CPM CPC 105

MNTN

MARCH 7, 2024

Not only do ad-supported streaming audiences officially outnumber cable TV viewers, but AVOD viewership is expected to more than double the number of pay TV subscribers by 2027. According to eMarketer, Connected TV has officially passed the tipping point and taken the lead.

Advertising 98

Advertising Finance Audience Marketing 98

Advendio

MARCH 20, 2025

retail media is set to account for more than 25% of total digital ad spend by 2027. Unlike traditional retail operations, a successful RMN requires a robust ad tech stack capable of handling ad inventory, audience segmentation, campaign management, and real-time bidding. In the U.S.,

Retail 52

Retail Media Ad network Ad Tech 52

MNTN

DECEMBER 5, 2023

By 2027, the OTT market will have approximately 4.2 The question is, how do you ensure your content reaches the right audiences? Here are eight OTT audience targeting strategies that you can put to work for your brand. With DCO, you’re not just targeting an audience — you’re speaking directly to a person. billion users.

Audience 52

Audience Retargeting Entertainment Brand Awareness 52

illumin

JANUARY 9, 2024

According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences. Alongside its rise to fame, retail media is also seeing a renaissance.

Retail 105

Retail Media Entertainment Audience 105

Martech Series

FEBRUARY 2, 2023

With improved audience targeting capabilities across digital video and CTV device penetration at an all-time high, Advanced TV is set to become even more advanced in 2023. This marks a significant shift in audience priorities: it’s clear that consumers and platforms are embracing the value exchange between audiences and advertisers.

Advertising 98

Advertising Audience Retail MarTech 98

VideoWeek

OCTOBER 25, 2022

The report, ‘Video viewing habits: Forecasting new lows for broadcasters’, assesses changing UK viewing habits until 2027, when the current BBC charter comes to an end. That total is expected to almost halve by 2027, with 16-24s spending 6 percent of viewing time watching the incumbent broadcasters live and 6 percent on catch-up.

Audience 59

Audience Media Advertising 59

MNTN

AUGUST 4, 2023

billion in 2027. Ultimately, advertisers will need to adapt their strategies to embrace this shifting landscape—and consider combining both Linear TV and CTV in the meantime to reach all audiences effectively. While Linear TV ad spend in the US is predicted to decline, CTV is set to undergo substantial growth, from $25.09

Advertising 98

Advertising Audience Media Marketing 98

Martech

NOVEMBER 28, 2023

Integration of AI-driven personalization As artificial intelligence (AI) continues to impact every sector, we expect to see a revolution in how advertisers use it to personalize ads and engage audiences. billion by the end of 2027, per eMarketer. retail media CTV ad spend forecasted to grow nearly seven times to $5.63

Advertising 108

Advertising Conversion Rate Conversion Impressions 108

Ad Monsters

JULY 14, 2022

Not only does this powerful marketing tool allow for direct connection and communication to your audience, but it can also be a significant revenue driver for your business. billion by 2027 1. Successful publishers understand email’s value in reaching their users, expanding web and app audiences, and leveraging first-party data.

Ad Ops 119

Ad Ops Ad Server Advertising Impressions 119

Ad Monsters

FEBRUARY 12, 2024

Brands need to look closely at digital audio, a channel that has seen explosive audience growth, deep levels of engagement – and an influx of ad spend. billion by 2027. Increased audience size presents more opportunities for creative personalization at scale – AI will make this even easier.

Advertising 116

Advertising Ad Targeting Audience Brand Awareness 116

VideoWeek

FEBRUARY 28, 2024

percent annual growth between now and 2027, according to recent analysis by Omdia. The research also found that regional language users account for 57 percent of the total internet user base, creating opportunities to reach audiences outside of English-speaking content. Meanwhile online ad revenues in India are forecast for 12.7

Video Ads 105

Video Ads Communications Audience Media 105

MNTN

SEPTEMBER 30, 2024

Clearly, the medium as a whole is no slouch in offering brands massive audiences to target. By 2027, experts predict that CTV ad spend will reach $42.4 Start tracking what matters, reaching the right audiences, and driving real results with MNTN today. Connected TV Growth The Connected TV explosion is in full swing.

Entertainment 98

Entertainment Conversion Audience Marketing 98

Martech Series

JULY 28, 2022

According to 360i Research , the global personalization software market — which represents many of the relatively new tools marketers use to identify and reach bespoke audiences — will rise to $943.25 billion by 2027. Because it’s no longer good enough to reach the right audience at the right time. million in 2022 and $2.72

MarTech 98

MarTech ROI Audience Agency 98

Digiday

APRIL 2, 2024

A recent forecast predicts that retail media will be the fastest-growing market segment in the next three years , with spending expected to more than double to over $100 billion by 2027. These expectations for the future of the retail media network are a testament to the innovation RMNs have made over the past few years.

Retail 66

Retail Media Impressions Audience 66

Basis

FEBRUARY 15, 2024

It’s a channel that both complements traditional radio and extends beyond it, allowing listeners to tune in from virtually anywhere and enabling advertisers to use proven adtech tools to connect with audiences in the moments they’re listening. Check it out: US digital audio ad spend is projected to grow by nearly 44% between 2023 and 2027.

Advertising 105

Advertising Cookies Audience Banner 105

Clearcode

NOVEMBER 6, 2023

With a staggering $45 billion US retail media market , retailers are attempting to seize the golden opportunity that retail media presents to not only cater to evolving consumer preferences, but also open up new avenues for advertisers seeking to engage with their most coveted audiences.

Retail 102

Retail Media Advertising Manufacturing 102

Digiday

DECEMBER 23, 2022

While publishers have invested heavily in video to varying success in the past, short-form video is especially important for publishers and advertisers looking to attract younger audiences. Advertisers are also drawn to video because of improved performance with audiences. billion by 2027.

Advertising 69

Advertising Audience Video Ads Brand Awareness 69

VideoWeek

DECEMBER 16, 2022

Adform has announced a partnership with Comscore to provide cookieless targeting, measurement and frequency capping using Comscore Predictive Audiences. CTV advertising is predicted to grow at a CAGR of 47 percent to reach $395 million by 2027, according to the study. billion in 2027, exceeding $3.3 Pay-TV revenues will hit $8.8

Media 98

Media Audience Retail Agency 98

Basis

OCTOBER 25, 2023

Digital Advertising Opportunities on Live Sports Broadcasts Reaching Loyal Audiences When and Where They’re Watching Surveys show that 7 out of 10 US adults are sports fans. When brands want to ensure they are meeting a large, built-in audience all at once, there are few opportunities quite like live sports. billion by 2027.

Advertising 98

Advertising Audience Marketing 98

Basis

FEBRUARY 8, 2024

For advertisers, this shift in audience habits and emerging opportunities has invited a host of new challenges: Just where, exactly, is my audience? And how can I best meet my audience where and when they are watching to fully capitalize on the convergent TV opportunity? It is forecast to drop below $55 billion by 2027.

Advertising 111

Advertising Audience Conversion Rate Education 111