Martech Series
DECEMBER 27, 2022
First party data offers the ability to deliver a highly targeted and personalized experience to audiences which is a win-win situation for all parties involved. The requirement to protect user privacy will continue to be at the forefront of ad tech developments making contextual targeting the star feature of 2023 and beyond.
Automatad Inc.
NOVEMBER 23, 2023
Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. It stands at $600 billion and is forecasted to reach $900 billion in 2027. AdTech streamlines the ad buying and selling process as it becomes more complex with competition.
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VideoWeek
APRIL 26, 2024
WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. TikTok responded that the feature is not available to under 18s.
Basis
APRIL 11, 2023
And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. back in 2016. tons of carbon. How does this relate to cutting carbon costs, you may ask?
Basis
APRIL 11, 2023
And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. back in 2016. tons of carbon. How does this relate to cutting carbon costs, you may ask?
Basis
APRIL 11, 2023
And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. back in 2016. tons of carbon. How does this relate to cutting carbon costs, you may ask?
Basis
APRIL 11, 2023
And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. back in 2016. tons of carbon. How does this relate to cutting carbon costs, you may ask?
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