MNTN

MARCH 7, 2024

Not only do ad-supported streaming audiences officially outnumber cable TV viewers, but AVOD viewership is expected to more than double the number of pay TV subscribers by 2027. According to eMarketer, Connected TV has officially passed the tipping point and taken the lead.

Advertising 98

Advertising Finance Audience Marketing 98

Martech

MARCH 27, 2024

We’re seeing how gaming can deliver incremental audiences and amplify outcomes across the entire consumer journey.” billion by 2027. Also, this doesn’t just apply to general-audience games like Candy Crush. With marketers shifting budgets to gaming, they want to know more about how to reach the audience. Image: IAB.

Marketing 105

Marketing Audience MarTech Entertainment 105

Digiday

APRIL 2, 2024

A recent forecast predicts that retail media will be the fastest-growing market segment in the next three years , with spending expected to more than double to over $100 billion by 2027. These expectations for the future of the retail media network are a testament to the innovation RMNs have made over the past few years.

Retail 54

Retail Media Impressions Audience 54

VideoWeek

OCTOBER 25, 2022

The report, ‘Video viewing habits: Forecasting new lows for broadcasters’, assesses changing UK viewing habits until 2027, when the current BBC charter comes to an end. That total is expected to almost halve by 2027, with 16-24s spending 6 percent of viewing time watching the incumbent broadcasters live and 6 percent on catch-up.

Audience 59

Audience Media Advertising 59

illumin

JANUARY 9, 2024

According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences. Alongside its rise to fame, retail media is also seeing a renaissance.

Retail 105

Retail Media Entertainment Ad Tech 105

VideoWeek

FEBRUARY 28, 2024

percent annual growth between now and 2027, according to recent analysis by Omdia. The research also found that regional language users account for 57 percent of the total internet user base, creating opportunities to reach audiences outside of English-speaking content. Meanwhile online ad revenues in India are forecast for 12.7

Video Ads 106

Video Ads Communications Audience Media 106

MNTN

APRIL 7, 2023

As of 2022, less than half of US households subscribe to traditional pay TV, a figure that is predicted to continue declining steadily through 2027. And as audiences continue to shift their viewing habits, more screen time is spent on CTV in general. Last year, the average time spent per day among US adults reached 1 hour, 51 minutes.

Entertainment 98

Entertainment Audience Advertising Media 98

MNTN

AUGUST 4, 2023

billion in 2027. Ultimately, advertisers will need to adapt their strategies to embrace this shifting landscape—and consider combining both Linear TV and CTV in the meantime to reach all audiences effectively. While Linear TV ad spend in the US is predicted to decline, CTV is set to undergo substantial growth, from $25.09

Advertising 98

Advertising Audience Media Marketing 98

Basis

APRIL 18, 2023

Podcast Listenership Is Still Increasing Podcast audiences exploded during the pandemic. For advertisers, this provides a great opportunity to use contextual targeting to reach key audiences in a privacy-friendly way (because who’s going to be more receptive to a home security system ad than someone binge listening to a true crime podcast?

Advertising 70

Advertising Audience Marketing Media 70

Digital Turbine

AUGUST 31, 2022

Billion by 2027, exhibiting a CAGR (Compound Annual Growth Rate) of 20.73% during 2021-2027. Cue increasing advertiser budgets to soften that blow – the IAA market is expected to reach $343.5 IAP + IAA strategies in tandem are not a new idea.

Fill rate 98

Fill rate CPM Audience Advertising 98

Martech

NOVEMBER 28, 2023

Integration of AI-driven personalization As artificial intelligence (AI) continues to impact every sector, we expect to see a revolution in how advertisers use it to personalize ads and engage audiences. billion by the end of 2027, per eMarketer. retail media CTV ad spend forecasted to grow nearly seven times to $5.63

Advertising 89

Advertising Conversion Rate Conversion Impressions 89

Martech Series

FEBRUARY 2, 2023

With improved audience targeting capabilities across digital video and CTV device penetration at an all-time high, Advanced TV is set to become even more advanced in 2023. This marks a significant shift in audience priorities: it’s clear that consumers and platforms are embracing the value exchange between audiences and advertisers.

Advertising 86

Advertising Audience Retail MarTech 86

Basis

FEBRUARY 15, 2024

It’s a channel that both complements traditional radio and extends beyond it, allowing listeners to tune in from virtually anywhere and enabling advertisers to use proven adtech tools to connect with audiences in the moments they’re listening. Check it out: US digital audio ad spend is projected to grow by nearly 44% between 2023 and 2027.

Advertising 81

Advertising Cookies Audience Banner 81

VideoWeek

NOVEMBER 18, 2022

Microsoft Brings Video Ads to Audience Network. Microsoft announced on Tuesday that its Audience Network now supports video ads in the UK, US, Canada, France, Germany, Australia and New Zealand. Omdia Expects TikTok to Dominate Video Advertising by 2027.

Video Ads 52

Video Ads Retail Audience Media 52

Basis

APRIL 18, 2023

Podcast Listenership Is Still Increasing Podcast audiences exploded during the pandemic. For advertisers, this provides a great opportunity to use contextual targeting to reach key audiences in a privacy-friendly way (because who’s going to be more receptive to a home security system ad than someone binge listening to a true crime podcast?

Advertising 52

Advertising Audience Marketing Media 52

Basis

APRIL 18, 2023

Podcast Listenership Is Still Increasing Podcast audiences exploded during the pandemic. For advertisers, this provides a great opportunity to use contextual targeting to reach key audiences in a privacy-friendly way (because who’s going to be more receptive to a home security system ad than someone binge listening to a true crime podcast?

Advertising 52

Advertising Audience Marketing Media 52

Digiday

DECEMBER 23, 2022

While publishers have invested heavily in video to varying success in the past, short-form video is especially important for publishers and advertisers looking to attract younger audiences. Advertisers are also drawn to video because of improved performance with audiences. billion by 2027.

Advertising 62

Advertising Audience Video Ads Brand Awareness 62

VideoWeek

FEBRUARY 15, 2024

The company expects its streaming operations to break even in 2027. percent audience share among 25-49 year olds for its free-to-air channels (M6, W9, 6ter and Gulli), with the French version of The Traitors reaching a 33 percent share. ” But M6 was positive on its TV viewing in 2023, reporting a 20.5

Conversion 59

Conversion Audience Advertising Marketing 59

Clearcode

NOVEMBER 6, 2023

With a staggering $45 billion US retail media market , retailers are attempting to seize the golden opportunity that retail media presents to not only cater to evolving consumer preferences, but also open up new avenues for advertisers seeking to engage with their most coveted audiences.

Retail 90

Retail Media Advertising Manufacturing 90

Basis

FEBRUARY 8, 2024

For advertisers, this shift in audience habits and emerging opportunities has invited a host of new challenges: Just where, exactly, is my audience? And how can I best meet my audience where and when they are watching to fully capitalize on the convergent TV opportunity? It is forecast to drop below $55 billion by 2027.

Advertising 104

Advertising Audience Conversion Rate Education 104

Basis

OCTOBER 25, 2023

Digital Advertising Opportunities on Live Sports Broadcasts Reaching Loyal Audiences When and Where They’re Watching Surveys show that 7 out of 10 US adults are sports fans. When brands want to ensure they are meeting a large, built-in audience all at once, there are few opportunities quite like live sports. billion by 2027.

Advertising 80

Advertising Audience Marketing 80

Digital Remedy

DECEMBER 20, 2022

As we head into 2023, a notable trend emerging is the forecasted growth of connected TV—which should see double-digit increases next year and account for one-third of total TV spend by 2027 ,2 as it continues to steal dollars previously allocated to linear investments. CTV will be the Fastest-Growing Performance Channel.

Ad Space 52

Ad Space Ad Tech Audience ROI 52

Digital Remedy

NOVEMBER 30, 2023

But how do you cut through the clutter and ensure that you’re #1 in your target audience’s thoughts in such a highly saturated playing field? To effectively get your brand in front of your target audience, you need to place yourself in the everyday shopper’s shoes and learn how to think like your ideal buyer.

Food 105

Food Retail Shipping Audience 105

MNTN

JUNE 26, 2023

Today, advertising teams of all sizes have the opportunity to reach their ideal audiences with entertaining video ads. Your audience has already made the shift to CTV, and now it’s up to you to meet them there. If they don’t, they’re missing out on significant opportunities to reach their audience on the biggest screen in the house.

Agency 52

Agency Conversion Rate Conversion Audience 52

MNTN

APRIL 28, 2023

DOOH offers advertisers benefits that static simply can’t, including the ability to target multiple audiences at once, serve a variety of messages, and show relevant content based on the time of day, weather, etc. Above, we mentioned DOOH’s ability to target multiple audiences at once. On top of this, measuring success can be tricky.

Real Estate 98

Real Estate Brand Awareness Audience Advertising 98

Martech Series

JULY 28, 2022

According to 360i Research , the global personalization software market — which represents many of the relatively new tools marketers use to identify and reach bespoke audiences — will rise to $943.25 billion by 2027. Because it’s no longer good enough to reach the right audience at the right time. million in 2022 and $2.72

MarTech 80

MarTech ROI Audience Agency 80

Smart-Hub

APRIL 10, 2023

The free ad-supported streaming TV (FAST) model is growing in popularity with audiences and advertisers. They are expected to triple between 2022 and 2027, reaching over $12 billion. By 2027, FAST revenues in Europe alone are expected to top $1 billion. Additionally, global data from Hootsuite shows that 93.5% What is FAST?

Audience 40

Audience Advertising Marketing Media 40

Digiday

JULY 12, 2022

To target creative types as well as social media influencers and creators the company is spending most of its ad budget — roughly 70-80%, per Levin — on social platforms like TikTok and Instagram where that audience is spending their time. It’s estimated that by 2027 it’ll be more common to be a freelancer than a traditional employee.

Finance 59

Finance Audience Media Advertising 59

MNTN

NOVEMBER 14, 2023

Ad Spend Despite the increased viewing time spent on streaming channels, advertisers aren’t quite spending enough to meet their audiences where they are. In fact, it’s estimated that streaming ad spending will surpass linear by 2025 — and by 2027, streaming will account for 68% of all television ad spend. billion USD, up 22.4%

Conversion 52

Conversion Audience Advertising Marketing 52

MNTN

FEBRUARY 26, 2024

By 2027, that figure will climb to over 217 million. Since CTV blends the reach of traditional television advertising with the tracking capabilities of digital marketing channels, you’ll be able to gather detailed insights about your audience and target niche groups, making CTV one of the most valuable advertising mediums in 2024 and beyond.

Advertising 52

Advertising Audience Marketing 52

MNTN

FEBRUARY 26, 2024

By 2027, that figure will climb to over 217 million. Since CTV blends the reach of traditional television advertising with the tracking capabilities of digital marketing channels, you’ll be able to gather detailed insights about your audience and target niche groups, making CTV one of the most valuable advertising mediums in 2024 and beyond.

Advertising 52

Advertising Audience Marketing 52

VideoWeek

JULY 11, 2023

.” The report noted that the licence fee freeze has resulted in estimated £400 million loss of income over the remainder of the public service broadcaster’s (PSB) Charter, which runs until 2027/28. The subsidiary grew its share of the commercial TV audience from 8.52 percent in 2021 to 8.70 percent in 2022.

Audience 45

Audience Advertising Marketing 45

MNTN

MAY 5, 2023

Which is why it’s important for advertisers to seek out one that automates most of the process and does most of the heavy lifting, from reaching the right audience to creative production. In Global Revenue In 2023, $12B By 2027 The post Let’s Be Upfront. What’s Your Plan for Performance TV? appeared first on MNTN.

Conversion Rate 98

Conversion Rate Pop-Up Brand Awareness Conversion 98

illumin

OCTOBER 13, 2023

It utilizes various audio channels such as radio, music streaming services, podcasts, and smart speakers to reach and engage target audiences. billion by 2027. Audio content has a unique power to create a personal and intimate connection with the audience, enabling brands to effectively convey their message and build brand awareness.

Advertising 52

Advertising Audience Impressions Brand Awareness 52

Martech Series

DECEMBER 6, 2022

According to Arizton’s latest research report, the stock images and videos market will grow at a CAGR of 6.95% from 2021-2027. Market Size (2027). CAGR (2021-2027). This acquisition is anticipated to complement Shutterstock’s content subscriptions and expand audience reach. Report Attributes. USD 7 BILLION.

Marketing 86

Marketing Pop-Up Education Agency 86

Advendio

MARCH 29, 2023

By 2027, the value is expected to reach more than 168 billion US dollars. By testing various techniques with technologies such as CRM, data analytics, and marketing automation, retailers can identify patterns and trends and gain insights into their target audiences. billion US dollars in 2022.

Retail 68

Retail Machine Learning Media Real Estate 68

Basis

SEPTEMBER 29, 2023

TikTok’s foray into retail is heating up in advance of Black Friday and the holiday shopping season, and stands to make big waves in the coming years: eMarketer forecasts that m-commerce will account for half of US e-commerce sales in 2027, driven by social commerce and, in particular, TikTok’s Shoppable Ads.

Conversion 70

Conversion Retail Media Education 70