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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. The post Martech set to exceed $215 billion by 2027 appeared first on MarTech.

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CTV Live Sports Viewership Will Reach 126.8 Million by 2027

MNTN

million by 2027. Million by 2027 appeared first on MNTN. Meanwhile, Major League Soccer landed Apple TV+ its best month ever in July, thanks to the superstar magic of Lionel Messi’s debut with Inter Miami. The post CTV Live Sports Viewership Will Reach 126.8

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US Retail Media CTV Ad Spend Will Reach $5.63 Billion by 2027

MNTN

billion by 2027. Billion by 2027 appeared first on MNTN. A new eMarketer article suggests the future of television lies in symbiotic retail media partnerships, judging from the surge experts are anticipating in US retail media CTV ad spend. Forecasts are projecting staggering growth, from $813 million currently to a massive $5.63

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New Omdia Data Reveals Global Fast Channel Revenues Will Reach $12bn in 2027

Martech Series

Free ad-supported streaming TV (FAST) channel revenue grew almost 20 times between 2019 and 2022, and is set to triple between 2022 and 2027 to reach $12bn according to exclusive new research from Omdia. By 2027, the US FAST channel market will exceed $10bn in revenue.

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Omdia Research Reveals TikTok Advertising Revenues Will Exceed Meta and Youtube’s Combined Video Ad Revenues by 2027

Martech Series

New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one company, TikTok. According to Omdia research, the sector is heading for a positive trajectory with total global media revenue expected to surpass a trillion dollars by 2027.

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Juniper Research: NFT Transactions to Reach 40 Million Globally by 2027; Limited by Market Controversy

Martech Series

A new study from Juniper Research has found the global number of NFT (Non-fungible Token) transactions will rise from 24 million in 2022 to 40 million by 2027. To find out more, see new research report: NFTs: Future Opportunities, Segment Analysis & Market Forecasts 2022-2027. million by 2027.

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Debunking Retail Media’s Myths as It Enters Its 2.0 Era

Adweek

For some, the closure of such a short-lived project signaled that the bubble had burst on the frothy growth of retail media networks, a channel forecast to be worth more than $106 billion by 2027 in the U.S., according to.

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