Smart-Hub

APRIL 29, 2024

Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content. This data is also full of other possibilities, and marketers can use it in the following ways: Expanding the set of user data; Overcoming registration barriers; Audience segmentation and contextual targeting. billion.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

MNTN

JUNE 26, 2023

Today, advertising teams of all sizes have the opportunity to reach their ideal audiences with entertaining video ads. Thanks to programmatic video advertising, small- to medium-sized businesses and agencies can maximize the performance marketing power of the living room screen, too.

Agency 52

Agency Conversion Rate Conversion Audience 52

Monetize More

OCTOBER 27, 2022

For game developers, the rising popularity of H5 games is an opportunity to grow their revenue streams and reach new audiences; for non-gaming publishers, it’s an unobtrusive and effective way to attract new readers and increase engagement with existing ones. billion by 2027, with an average annual growth rate of 7%.

Non-Profit 52

Non-Profit Video Ads Header Bidding Fill rate 52

Basis

AUGUST 26, 2022

And now, with many of the mobile behaviors that consumers adopted toward the beginning of the pandemic looking like they are here to stay, marketers have an array of new possibilities to effectively and efficiently meet the needs, habits, and surroundings of their audience—and to build more trust-based, personalized relationships at scale.

Advertising 77

Advertising Mobile Ads Retail Entertainment 77

Clearcode

MARCH 2, 2023

billion between 2002 and 2027. We’re at the cutting edge in the field, as Anzu is the first to serve cross-platform dynamic in-game banner and video ads programmatically across multiple gaming platforms, working with third-party vendors to bring AdTech integrations to PC, mobile, console, and metaverse gaming platforms.

Advertising 52

Advertising Viewability Banner Brand Lift 52

VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. TikTok responded that the feature is not available to under 18s.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

MNTN

JUNE 30, 2023

Ultimately, with content moving around constantly and subscriber loyalty no longer guaranteed, advertisers who want to get the most out of their CTV campaigns will need to take an audience-first approach to their strategies. And luckily, by working with an ad platform like MNTN Performance TV , advertisers can make that a reality.

Advertising 98

Advertising Video Ads Audience Marketing 98

Clearcode

MARCH 23, 2023

According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. Retail media ads can also come in many forms, with the main ones being sponsored products, onsite advertising, and offsite advertising. million people.

Retail 59

Retail Media eCommerce Audience 59

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

Video Ads 52

Video Ads Impressions Viewability Media 52

Smart-Hub

OCTOBER 24, 2022

Advertisers can use proprietary data in the following ways: Expanding the set of user data; Overcoming registration barriers; Audience segmentation and contextual targeting. In addition, this higher Internet speed allows you to create ads in higher dpi, and put more emphasis on video ads in mobile format. billion by 2027.

Advertising 40

Advertising Cookies Banner Machine Learning 40

InMobi

MAY 2, 2022

The MRC (Media Ratings Council) defines an impression as viewable if 50% of the ad is visible for at least one second for display ads and at least two seconds for video ads. ” Top Viewability Challenges: “Nobody wants to waste their media spend on ads that no one is seeing. billion by 2027.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Ad Monsters

FEBRUARY 12, 2024

Brands need to look closely at digital audio, a channel that has seen explosive audience growth, deep levels of engagement – and an influx of ad spend. Experts predict the digital audio ad marketplace will surpass $10 billion in the US this year and hit $12.81 billion by 2027.

Advertising 114

Advertising Ad Targeting Audience Brand Awareness 114

VideoWeek

DECEMBER 16, 2022

Adform has announced a partnership with Comscore to provide cookieless targeting, measurement and frequency capping using Comscore Predictive Audiences. Taboola will be featured across articles, venues and landing pages, alongside video content from Taboola Feed and AI technology from Taboola Newsroom. “We Pay-TV revenues will hit $8.8

Media 98

Media Audience Retail Display Advertising 98

Automatad Inc.

OCTOBER 27, 2023

We will help you combat these challenges with the best video monetization strategies, actionable tips, and suggestions. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. A substantial portion of your audience is likely on social media, and it’s up to you to figure out which platform they like to dwell on the most.

Media 98

Media Advertising Video Ads Brand Awareness 98

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Brid.tv

AUGUST 23, 2022

If you’re looking for ways to expand your online video business, building an OTT app might be the right step. Expanding your audience through OTT apps is the first step to scaling your business and eventually generating more revenue. VOD businesses love OTT too, as they enable a wider audience reach and an additional source of income.

Video Ads 83

Video Ads Audience Ad Inventory Education 83

Single Grain

MAY 24, 2023

In-app advertising statistics are a great help to any successful digital marketing campaign, helping you reach and engage with your target audience effectively. This dominance reflects advertisers’ recognition of mobile’s power in capturing audience attention and driving brand awareness and conversions. mobile audience.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Single Grain

JUNE 5, 2023

from 2020 to 2027. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%.

Advertising 52

Advertising Finance CPC Brand Awareness 52

AdvertiseMint

JANUARY 24, 2024

This smart way of showing ads is getting bigger every year. By 2027, lots of money will be spent on programmatic advertising globally – projected to reach $19.12 Using a DMP means you can put just the right touch on your digital ads. Think about how powerful it is to know what your audience likes and doesn’t like.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Single Grain

JULY 22, 2021

Trend #12: Explore Page/Tab Helps to Reach a Wider Audience. Trend #14: The Growth of Instagram Ads Is Continuing. Book My Free Instagram Ads Consultation . Nano influencers typically have less than 10K followers and often around 5K, so they are able to interact with their audience. billion by 2027.

Communications 131

Communications Pop-Up Audience Media 131

Single Grain

AUGUST 27, 2020

billion by 2027. In other words, your target audience is out there – y ou’ll just need a bit of ingenuity to find innovative ways to get your brand in front of them. Here’s a rundown on their specific regulations, which went into effect in January 2019: TV, digital, print and radio ads for marijuana can only run if at least 71.6%

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

VideoWeek

NOVEMBER 25, 2022

In this week’s Week in Review: Omdia predicts video ad spend will overtake social in 2025, Lightbox completes its seed funding round, and police raid Dentsu’s offices. Video Ad Spend to Overtake Search by 2025, Finds Omdia. Online video is the fastest-growing segment in digital advertising, according to Omdia.

Video Ads 52

Video Ads Ad Tech Media Agency 52

VideoWeek

MAY 20, 2022

By region, North America had the greatest share of CTV impressions (48 percent of all video impressions), followed by EMEA and LATAM (22 percent), then APAC (11 percent). CTV devices are now the most dominant platform for video ad impressions,” said Jessica Hogue, GM, Measurement & Industries at Innovid. “As

Impressions 52

Impressions Ad Tech Media Agency 52

VideoWeek

OCTOBER 27, 2023

In this week’s Week in Review: Rugby fuels strong ad results for TF1, AMC goes all in on programmatic, and IAB reports strong growth in video ad spend. Top Stories TF1 Reports Strong Ad Growth in Q3 French broadcaster TF1 reported strong growth in ad revenues in Q3, which were up by 7.0 percent (or 9.7

Advertising 52

Advertising GDPR Media Audience 52