VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit Video Ads TikTok has invited brands to request video submissions from creators.

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Monetize More

OCTOBER 27, 2022

billion by 2027, with an average annual growth rate of 7%. Video ads are some of the most lucrative and highest-paying ads around, so any opportunity to monetize casual games with videos should be met with open arms by publishers. Start running game ads. The requested ad must play your game.

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Non-Profit Video Ads Header Bidding Fill rate 52

MNTN

JUNE 26, 2023

Today, advertising teams of all sizes have the opportunity to reach their ideal audiences with entertaining video ads. Thanks to programmatic video advertising, small- to medium-sized businesses and agencies can maximize the performance marketing power of the living room screen, too. In 2021, CTV spend comprised just 20.8%

Agency 52

Agency Conversion Rate Conversion Audience 52

Basis

FEBRUARY 15, 2024

Predictably, with people increasingly tapping into digital audio, ad spend has followed in kind. Check it out: US digital audio ad spend is projected to grow by nearly 44% between 2023 and 2027. Audio ads generate greater brand recall than display and online video ads. Don’t believe us?

Advertising 81

Advertising Cookies Audience Banner 81

Clearcode

MARCH 2, 2023

billion between 2002 and 2027. We’re at the cutting edge in the field, as Anzu is the first to serve cross-platform dynamic in-game banner and video ads programmatically across multiple gaming platforms, working with third-party vendors to bring AdTech integrations to PC, mobile, console, and metaverse gaming platforms.

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MNTN

JUNE 30, 2023

And luckily, by working with an ad platform like MNTN Performance TV , advertisers can make that a reality.

Advertising 98

Advertising Video Ads Audience Marketing 98

Basis

AUGUST 26, 2022

of all US native display ad spending ($84.57 80% of US digital audio ad spend is generated via mobile, and it’s estimated to stay that way through 2027. US video ad spending on mobile devices is predicted to leap from $48.18 Mobile accounts for a remarkable 96.5% billion this year to $73.14 billion by 2026.

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Advertising Mobile Ads Retail Entertainment 78

VideoWeek

APRIL 26, 2024

For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter. But the publisher is still keeping faith in the strategy, aiming for profitability for the standalone unit by 2027.

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VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

Video Ads 52

Video Ads Impressions Viewability Media 52

Clearcode

MARCH 23, 2023

By leveraging RMNs, they can increase the worth of their brands, streamline their e-commerce sales, compete with Google and Meta for ad spend, enhance their product development with insights and reports, and deepen relationships with their providers. Audio ads — served in between content when users are listening to music and podcasts.

Retail 59

Retail Media eCommerce Audience 59

Smart-Hub

OCTOBER 24, 2022

In addition, this higher Internet speed allows you to create ads in higher dpi, and put more emphasis on video ads in mobile format. Many users install ad blockers because it increases the page load speed. billion by 2027. Such videos allow you to give the user a prize in in-game currency after watching the video.

Advertising 40

Advertising Cookies Banner Machine Learning 40

InMobi

MAY 2, 2022

The MRC (Media Ratings Council) defines an impression as viewable if 50% of the ad is visible for at least one second for display ads and at least two seconds for video ads. ” Top Viewability Challenges: “Nobody wants to waste their media spend on ads that no one is seeing. .” billion by 2027.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Automatad Inc.

OCTOBER 27, 2023

We will help you combat these challenges with the best video monetization strategies, actionable tips, and suggestions. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI.

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Header Bidding Video Ads Fill rate CPM 52

Ad Monsters

FEBRUARY 12, 2024

Brands need to look closely at digital audio, a channel that has seen explosive audience growth, deep levels of engagement – and an influx of ad spend. Experts predict the digital audio ad marketplace will surpass $10 billion in the US this year and hit $12.81 billion by 2027.

Advertising 116

Advertising Ad Targeting Audience Brand Awareness 116

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

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Advertising Click Through Rate Display Advertising ROI 102

VideoWeek

DECEMBER 16, 2022

The report forecasts the number of addressable TV homes to double to 40 million over the two-year period, with ad revenues expected to follow. CTV advertising is predicted to grow at a CAGR of 47 percent to reach $395 million by 2027, according to the study. billion in 2027, exceeding $3.3 Pay-TV revenues will hit $8.8

Media 98

Media Audience Retail Display Advertising 98

Single Grain

JUNE 5, 2023

from 2020 to 2027. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

MAY 24, 2023

Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. Billion by 2026 ( Basis ) The expenditure on video ads on mobile devices in the U.S. Average CTRs of in-app video ads are 7.5X higher than for display ads. Mobile Devices Is Predicted to Leap from $48.18

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Single Grain

MAY 24, 2023

3) It’s expected that, by 2027, mobile sources would account for 130.5 billion of all social media ad spending worldwide ( Sprout Social ). This figure highlights the importance of optimizing ad campaigns for mobile devices, as businesses look to reach audiences where they spend the majority of their time online.

Media 98

Media Advertising Video Ads Brand Awareness 98

Brid.tv

AUGUST 23, 2022

billion by 2027. The worldwide revenue generated through OTT videos is projected to be at almost $300 billion by the end of 2022. Or you can provide content for free and monetize it through video ads. Ad-Based Monetization. So how do you go about getting your slice of the OTT pie? Transaction-Based Monetization.

Video Ads 83

Video Ads Audience Ad Inventory Education 83

AdvertiseMint

JANUARY 24, 2024

This smart way of showing ads is getting bigger every year. By 2027, lots of money will be spent on programmatic advertising globally – projected to reach $19.12 If you’re in eCommerce, Adobe Advertising Cloud makes it super easy to launch various ads straight from one platform.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Single Grain

JULY 22, 2021

Video content is the future of social media, but live streaming is the most preferred video marketing strategy. billion by 2027. 80% of consumers prefer watching a live video to reading a blog. People spend 3 X longer watching live videos compared to pre-recorded video.

Communications 131

Communications Pop-Up Audience Media 131

Digiday

JUNE 14, 2022

This person said they began suspecting that CTV ads continued to air while a TV was off in 2019 but had been unable to prove it. video ad spending in 2022. billion: How much money Viacom18 has agreed to pay for Indian Premier League digital rights from 2023 through 2027. Numbers to know.

Marketing 57

Marketing Viewability Agency Ad Tech 57

Single Grain

AUGUST 27, 2020

billion by 2027. It’s important to note that youTube sponsorships are not YouTube ads ; they are separate deals that are negotiated with the content creators. A sponsorship can mean different things to different channels: It may reference a short video ad that runs at the beginning, end or middle of the video.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

VideoWeek

NOVEMBER 25, 2022

In this week’s Week in Review: Omdia predicts video ad spend will overtake social in 2025, Lightbox completes its seed funding round, and police raid Dentsu’s offices. Video Ad Spend to Overtake Search by 2025, Finds Omdia. Online video is the fastest-growing segment in digital advertising, according to Omdia.

Video Ads 52

Video Ads Ad Tech Media Agency 52

VideoWeek

MAY 20, 2022

By region, North America had the greatest share of CTV impressions (48 percent of all video impressions), followed by EMEA and LATAM (22 percent), then APAC (11 percent). CTV devices are now the most dominant platform for video ad impressions,” said Jessica Hogue, GM, Measurement & Industries at Innovid. “As

Impressions 52

Impressions Ad Tech Media Agency 52

VideoWeek

OCTOBER 27, 2023

In this week’s Week in Review: Rugby fuels strong ad results for TF1, AMC goes all in on programmatic, and IAB reports strong growth in video ad spend. Top Stories TF1 Reports Strong Ad Growth in Q3 French broadcaster TF1 reported strong growth in ad revenues in Q3, which were up by 7.0 percent (or 9.7

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Advertising GDPR Media Audience 52