Ad Monsters

FEBRUARY 12, 2024

Brands need to look closely at digital audio, a channel that has seen explosive audience growth, deep levels of engagement – and an influx of ad spend. Experts predict the digital audio ad marketplace will surpass $10 billion in the US this year and hit $12.81 billion by 2027.

Advertising 113

Advertising Ad Targeting Audience Brand Awareness 113

Digiday

DECEMBER 23, 2022

Per research from Wyzowl , 92% of marketers believe that video will play an essential role in marketing over the coming years. Additionally, according to Statista , spending on video advertising is expected to grow at an annual rate of 12.06% from 2022 to 2027, for a projected market volume of $318.8 billion by 2027.

Advertising 64

Advertising Audience Video Ads Brand Awareness 64

Smart-Hub

APRIL 29, 2024

In addition, this higher Internet speed allows for creating ads in higher dpi and puts more emphasis on video ads in mobile format. Many users install ad blockers because it increases the page load speed. play video games (as of 2023), making it one of the most promising markets in terms of advertising. billion.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Clearcode

MARCH 23, 2023

Retail media: Retail media involves a brand displaying ads for their products and services on a retailer’s websites, apps and platforms. Advertisements are shown to consumers to build brand awareness and influence the customer at the point of purchase. Email ads — displayed inside a retailer’s or company’s newsletters.

Retail 59

Retail Media eCommerce Audience 59

InMobi

MAY 2, 2022

The MRC (Media Ratings Council) defines an impression as viewable if 50% of the ad is visible for at least one second for display ads and at least two seconds for video ads. ” Top Viewability Challenges: “Nobody wants to waste their media spend on ads that no one is seeing. .” billion by 2027.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Single Grain

MAY 24, 2023

3) It’s expected that, by 2027, mobile sources would account for 130.5 billion of all social media ad spending worldwide ( Sprout Social ). This figure highlights the importance of optimizing ad campaigns for mobile devices, as businesses look to reach audiences where they spend the majority of their time online.

Media 98

Media Advertising Video Ads Brand Awareness 98

Single Grain

JUNE 5, 2023

from 2020 to 2027. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. for display ads. ( from 2020 to 2027.

Advertising 52

Advertising Finance CPC Brand Awareness 52