Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Basis

FEBRUARY 15, 2024

Predictably, with people increasingly tapping into digital audio, ad spend has followed in kind. Check it out: US digital audio ad spend is projected to grow by nearly 44% between 2023 and 2027. Audio ads generate greater brand recall than display and online video ads. Don’t believe us?

Advertising 81

Advertising Cookies Audience Banner 81

Clearcode

MARCH 2, 2023

billion between 2002 and 2027. What impact do you think the IAB’s new measurement guidelines will have on ad spend? Michael Sweeney: What defines an in-game ad? Is showing a banner ad inside a mobile game an example of in-game advertising or an example of in-app mobile advertising? billion by 2027.

Advertising 52

Advertising Viewability Banner Brand Lift 52

Smart-Hub

APRIL 29, 2024

In addition, this higher Internet speed allows for creating ads in higher dpi and puts more emphasis on video ads in mobile format. Many users install ad blockers because it increases the page load speed. While voice ads are still in their early stages, their potential cannot be overlooked. billion.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Smart-Hub

OCTOBER 24, 2022

In addition, this higher Internet speed allows you to create ads in higher dpi, and put more emphasis on video ads in mobile format. Many users install ad blockers because it increases the page load speed. billion by 2027. Such videos allow you to give the user a prize in in-game currency after watching the video.

Advertising 40

Advertising Cookies Banner Machine Learning 40

Clearcode

MARCH 23, 2023

Everything changed in 1994, when the telecommunications company AT&T displayed the first Internet ad on HotWired.com, which represented the beginning of digital advertising. Audio ads — served in between content when users are listening to music and podcasts. Email ads — displayed inside a retailer’s or company’s newsletters.

Retail 59

Retail Media eCommerce Audience 59

InMobi

MAY 2, 2022

The MRC (Media Ratings Council) defines an impression as viewable if 50% of the ad is visible for at least one second for display ads and at least two seconds for video ads. ” Top Viewability Challenges: “Nobody wants to waste their media spend on ads that no one is seeing. .” billion by 2027.

Viewability 52

Viewability Advertising Impressions Brand Lift 52