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Game on: iion launches ‘immersiion’ – the First Advertising Platform, Purpose-Built To Reach Audience Segments Across All Gaming Environments

Martech Series

Even more, nearly all game genres have seen a boost in revenue from in-game advertising over the last two years, and it’s predicted to increase further through 2027. billion in 2021, the Gaming Market is expected to reach a value of USD$339 billion by 2027, registering a CAGR of 8.94% over 2022-2027, according to a new report.

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In-Game Advertising: Q&A With Giuseppe Martoriello from iion

Clearcode

billion between 2002 and 2027. Is showing a banner ad inside a mobile game an example of in-game advertising or an example of in-app mobile advertising? Michael Sweeney: How are most in-game ads bought and sold (excluding traditional banner ads inside mobile gaming apps)? billion by 2027. via OpenRTB)? There are over 3.2

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Digital Audio Advertising in 2024

Basis

Check it out: US digital audio ad spend is projected to grow by nearly 44% between 2023 and 2027. In the past, one of digital audio’s downsides for advertisers was that it lacked a clickable element—unless, of course, banner ads were used alongside the audio content in question. Don’t believe us?

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The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

Such advertising is still not very popular, but it is worth noting that it can be very effective due to the high level of user concentration and lack of banner blindness to this type of information transfer. By 2027, this number is forecasted to surpass $40 billion. billion.

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TOP Programmatic Advertising Trends for 2023

Smart-Hub

billion by 2027. Such advertising is still not very popular, but it is worth noting that its conversion rate is much better than in the same social networks due to the high level of user concentration and lack of banner blindness to this type of information transfer. Statista expects spending on digital outdoor advertising in the U.S.

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Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. Non-linear video ads Non-linear video ads appear as overlays or banners on the main video content.

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What Is Retail Media & Retail Media Networks (RMNs)?

Clearcode

The first ever banner by AT&T The development of advertising technologies has given retailers the opportunity to reach new customers and create new sources of revenue. GroupM predicts that advertising in retail media will grow by about 60% by 2027, exceeding the expected growth of all digital advertising.

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