Martech Series

NOVEMBER 23, 2022

Even more, nearly all game genres have seen a boost in revenue from in-game advertising over the last two years, and it’s predicted to increase further through 2027. billion in 2021, the Gaming Market is expected to reach a value of USD$339 billion by 2027, registering a CAGR of 8.94% over 2022-2027, according to a new report.

Audience 90

Audience Advertising Rich Media Entertainment 90

Smart-Hub

APRIL 29, 2024

Such advertising is still not very popular, but it is worth noting that it can be very effective due to the high level of user concentration and lack of banner blindness to this type of information transfer. By 2027, this number is forecasted to surpass $40 billion. billion.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Clearcode

MARCH 23, 2023

Retail media: Retail media involves a brand displaying ads for their products and services on a retailer’s websites, apps and platforms. Advertisements are shown to consumers to build brand awareness and influence the customer at the point of purchase. The post What Is Retail Media & Retail Media Networks (RMNs)?

Retail 59

Retail Media eCommerce Audience 59

InMobi

MAY 2, 2022

These native ads can be roadside billboards or stadium banners or ads on the sides of buildings within the 3D game space. billion by 2027. It's really seen more as brand awareness marketing. This goes way beyond pre-roll or mid-roll display formats. Gaming usage grew.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Single Grain

JUNE 5, 2023

from 2020 to 2027. Finances Online ) Ads can increase brand awareness by 80%. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027. User Guiding ) Paid search ads can increase brand awareness by 80%. from 2020 to 2027. from 2020 to 2027. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

AUGUST 27, 2020

billion by 2027. In other words, your target audience is out there – y ou’ll just need a bit of ingenuity to find innovative ways to get your brand in front of them. No banners on mass-market websites. A partnership can be a great way to grow brand awareness by leveraging the existing audience of your partner.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94