Remove 2027 Remove Banner Remove Brand Awareness Remove Brand Lift
article thumbnail

Viewability and In-Game Advertising: Q&A With Oracle Moat’s Janelle De Rivera

InMobi

These native ads can be roadside billboards or stadium banners or ads on the sides of buildings within the 3D game space. billion by 2027. It's really seen more as brand awareness marketing. It's really that brand lift measurement which will be IDFA proof. Gaming usage grew.