Viewability and In-Game Advertising: Q&A With Oracle Moat’s Janelle De Rivera
InMobi
MAY 2, 2022
These native ads can be roadside billboards or stadium banners or ads on the sides of buildings within the 3D game space. billion by 2027. It's really seen more as brand awareness marketing. It's really that brand lift measurement which will be IDFA proof. Gaming usage grew.
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