InMobi
MAY 2, 2022
For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.
Clearcode
MARCH 2, 2023
billion between 2002 and 2027. In late 2022, the IAB released new standards for in-game advertising , prior to that, there were no standards in terms of in-game ad size, viewability, and traffic quality, which made it quite hard to scale and automate the buying and selling of in-game ads via programmatic auctions. billion by 2027.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
VideoWeek
NOVEMBER 18, 2022
Microsoft Brings Video Ads to Audience Network. Microsoft announced on Tuesday that its Audience Network now supports video ads in the UK, US, Canada, France, Germany, Australia and New Zealand. Omdia Expects TikTok to Dominate Video Advertising by 2027. Hoopla Digital Launches Ad Translator.
Smart-Hub
APRIL 29, 2024
Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content. This data is also full of other possibilities, and marketers can use it in the following ways: Expanding the set of user data; Overcoming registration barriers; Audience segmentation and contextual targeting.
Automatad Inc.
DECEMBER 1, 2023
The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. Video ads are the most engaging ads that deliver a short brand message across the audience. for its high engagement and viewability rate.
Automatad Inc.
OCTOBER 27, 2023
Concerning the spending, the video ad revenue also soared to US$189 billion in 2023 and is projected to reach US$361 billion in 2027. It increases viewability and, thereby, the CPMs of the video ads. It will make them engage with your videos more, increase the ad viewability, and thereby, the opportunity to serve ads and monetize.
Basis
APRIL 11, 2023
And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. back in 2016. tons of carbon.
Expert insights. Personalized for you.
52 
Let's personalize your content