MNTN
DECEMBER 5, 2023
By 2027, the OTT market will have approximately 4.2 The question is, how do you ensure your content reaches the right audiences? Here are eight OTT audience targeting strategies that you can put to work for your brand. It’s an orchestrated approach that blankets all touchpoints, offering a seamless brand experience.
Martech Series
NOVEMBER 23, 2022
With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. Valued at USD$198.4
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MNTN
MAY 5, 2023
Thanks to streaming (or Connected TV, as we like to say), we’ve seen television advertising branch into two trains of thought: branding / awareness and performance. The best part is that brands can achieve both through Performance TV. In Global Revenue In 2023, $12B By 2027 The post Let’s Be Upfront.
Digiday
DECEMBER 23, 2022
While publishers have invested heavily in video to varying success in the past, short-form video is especially important for publishers and advertisers looking to attract younger audiences. Advertisers are also drawn to video because of improved performance with audiences. billion by 2027.
MNTN
APRIL 28, 2023
DOOH offers advertisers benefits that static simply can’t, including the ability to target multiple audiences at once, serve a variety of messages, and show relevant content based on the time of day, weather, etc. For decades, out-of-home was seen as strictly a top-of-funnel channel, used solely to drive brand awareness.
Digital Remedy
DECEMBER 20, 2022
As we head into 2023, a notable trend emerging is the forecasted growth of connected TV—which should see double-digit increases next year and account for one-third of total TV spend by 2027 ,2 as it continues to steal dollars previously allocated to linear investments. CTV will be the Fastest-Growing Performance Channel.
Smart-Hub
APRIL 29, 2024
Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content. This data is also full of other possibilities, and marketers can use it in the following ways: Expanding the set of user data; Overcoming registration barriers; Audience segmentation and contextual targeting.
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