Digiday

JANUARY 1, 2023

Experts explain that marketers and media agencies are beginning to experiment with new ways to leverage creator-driven content , from bots to micro influencers, in order to connect with audiences. Marketers like podcasting for its precise audience targeting, dynamic messaging and outcome-based analytics. Progress on data privacy.

Media 66

Media Agency Retail Machine Learning 66

Clearcode

MARCH 23, 2023

Commerce media is an extension of retail media as it allows both retailers and their brand partners to reach audiences across the open web, not just on a retailer’s digital properties. Retail media ads can also come in many forms, with the main ones being sponsored products, onsite advertising, and offsite advertising.

Retail 59

Retail Media eCommerce Audience 59

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars from search advertising.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

JUNE 5, 2023

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. from 2020 to 2027. of global advertising efforts.

Advertising 52

Advertising Finance CPC Brand Awareness 52