Martech

JULY 27, 2022

Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. In June 2021, Google had moved the deadline back from 2022 to 2023. In January 2022, it abandoned its highest profile alternative to cookies, FLoC, and turned to targeting by Topics. Processing.Please wait.

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Cookies Non-Profit Advertising MarTech 125

Ad Monsters

JANUARY 24, 2025

First-Party Data Will Drive Retail Media, Regardless of Cookie Policies Third-party cookies are becoming optional across many browsers, but this change won’t impact retail media’s effectiveness. The same behavior will repeat as browsers let users choose whether to accept third-party cookies. of total marketing spend.

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Media Retail Advertising Cookies 109

AdExchanger

DECEMBER 25, 2023

Rather than rounding up the obvious online privacy trends of 2023, let’s dive into the weeds. Because we’ve spent enough time and spilled more than enough ink this year talking and writing about Big Tech privacy fines, enforcement actions and the unutterably slow phaseout of third-party cookies in Chrome.

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VideoWeek

JULY 28, 2022

Google’s latest delay in its plans to phase out third-party cookies may not come as much of a surprise – the deadline was already pushed back last year to 2023 – but the tech giant’s new extension to 2024 has raised eyebrows among those companies currently testing ways to target ads in a privacy-first environment.

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TechCrunch Ads

JULY 27, 2022

Google is again delaying plans to phase out Chrome’s use of third-party cookies — the files websites use to remember preferences and track online activity. Last June, Google said it would depreciate cookies in the second half of 2023. It’ll be a long time coming. ”

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Cookies Electronics Advertising Marketing 112

Martech

JULY 14, 2021

On June 24, Google announced in a blog post it intends to delay by more than a year its self-imposed deadline to deprecate third-party cookies in its Chrome browser. The timeline was originally targeted for March 2022 but is now expected to be complete by late 2023. Sources: [link] June 24, 2021. May 17, 2021.

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Cookies MarTech Advertising Marketing 125

VideoWeek

OCTOBER 16, 2023

Once third-party cookies are finally removed from Google’s Chrome browser next year, we’re likely to see significant shifts in where advertisers spend their money. Filmed in Cologne at DMEXCO 2023. And one big winner could be CTV says James Wilhite, VP of product at Publica by IAS. Follow VideoWeek on Twitter and LinkedIn.

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Cookies Advertising Ad Tech 119

Exchange Wire

DECEMBER 9, 2022

In the third article of ExchangeWire's 2023 Predictions series, we turn our attention to contextual targeting. Context has long been lauded as 'King', but will contextual prove to be the foundation of the post-cookie advertising ecosystem? The post Contextual: Predictions for 2023 appeared first on ExchangeWire.com.

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AdExchanger

NOVEMBER 15, 2022

People spend a lot of time talking about the Chrome Privacy Sandbox, third-party cookies and drama at the W3C. Continue reading » The post The Android Privacy Sandbox Will Enter Beta In Early 2023 appeared first on AdExchanger. But there’s rapid progress being made on the Android version of.

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Martech

OCTOBER 17, 2024

The problem with privacy Customers are confused and feel a lack of control In 2019, and again in 2023, Pew Research found that Americans are concerned, confused and upset about how their data is being collected. I’m not saying it’s possible, or even that it’s the right solution, but let’s think about it. We’ve giving them a choice!

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Cookies Pop-Up Real Estate MarTech 127

Mediavine

JANUARY 19, 2023

Let’s begin this 2023 preview post by addressing the elephant in the room: December 2022 was soft, or underwhelming, compared to previous years. Moreover, January 2023 is down as well compared to January 2022. In 2023, five U.S. The post 2023 Mediavine Roadmap appeared first on Mediavine.

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Pop-Up GDPR Cookies Ad Tech 113

Martech

MARCH 16, 2022

Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023. Google Analytics 4 (GA4) differs from its predecessor in that it operates across platforms, doesn’t rely on cookies and uses an event-based data model for measurement.

Cookies 113

Cookies MarTech Marketing 113

AdExchanger

MARCH 3, 2024

The three-year-old company began looking for a potential investor and a new investment round in the back half of 2023. “It

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Cookies Marketing Retail Ad Tech 116

Ad Monsters

DECEMBER 14, 2023

In 2023, the ad tech hot topics were boiling, and we explored some of the juiciest ones in our LinkedIn Live, “AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media.” Is the industry truly braced for the post-Chrome cookie era? Who foresaw MediaMath’s dramatic twists? Are walled gardens forever?

Cookies 111

Cookies Media Ad Tech Impressions 111

Ad Monsters

APRIL 8, 2024

Google started deprecating third-party cookies on January 4, 2024, but most companies are unprepared for the cookieless future. A 2023 EMARKETER survey reported that 50 – 90% of industries hadn’t yet invested in non-cookie programmatic ads. Cookie Deprecation = A Good Thing? But does this mean the world will end?

Cookies 115

Cookies Ad Tech Advertising Media 115

Martech

FEBRUARY 24, 2025

With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native tools are missing out on massive optimization opportunities. Third-party tools have always been valuable in B2B PPC, but in 2025, theyre essential.

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Cookies SEO MarTech Marketing 104

Ad Monsters

DECEMBER 17, 2024

Targeting: Shifting to AI-Enriched Contextual Strategies and First-Party Data As the limitations of cookie-based solutions and traditional DMPs become more evident, 2025 will see marketers pivot to more effective and scalable targeting approaches. Heres how we can expect all of these trends and more to unfold in the coming year.

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Exchange Wire

DECEMBER 7, 2022

In the second article in the ExchangeWire 2023 predictions series, privacy and identity takes centre stage. While third-party cookies will live to see another year, thanks to Google delaying their depreciation to 2024, players across the ad tech ecosystem have [.].

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Cookies Ad Tech 88

Martech

OCTOBER 18, 2022

third-party cookies), a company’s data compliance does not stop with cookie consent. With Google’s 2024 deadline for the deprecation of third-party cookie support rapidly approaching, marketers are frantically readjusting strategies to account for the loss of data.

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Cookies GDPR Communications MarTech 116

illumin

NOVEMBER 5, 2024

While Google spent most of 2023 and 2024 threatening to remove third-party cookies from Chrome , marketers went to work finding alternatives and first-party data jumped ahead as a promising solution. The boom of retail media networks was predicted in 2023, with the sector expected to reach $125 billion industry by 2023’s end.

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Retail Media Cookies Shipping 59

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Martech Series

FEBRUARY 15, 2023

Marketers will invest in updating their data infrastructure and improving data privacy and compliance Nearly 75% of businesses plan to increase their technology budgets in 2023, according to a new survey conducted by Lytics , a next generation customer data platform (CDP). A quarter said the increase will be as much as 30%.

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Search Advertising MarTech Cookies ROI 105

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? One of these was the deadline extension for third cookie deprecation to the second half of 2024. Google initiatives. First party data reliance. Billion by 2027.

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Basis

MARCH 30, 2023

For nearly two decades, brands and businesses across industries have relied on third-party cookies to generate billions of dollars of ad revenue. With cookies now expected to expire in 2024 and with 80% of advertisers still dependent on them, today’s marketer faces an identity crisis and is desperately trying to figure out what to do next.

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Advertising Cookies Audience Media 98

Clearcode

FEBRUARY 21, 2023

In this article, we recap the main trends, challenges and opportunities from 2022 and outline what’s in store for 2023. Google Chrome once again announced that it would be delaying the shutdown of third-party cookies until 2024 delaying the shutdown of third-party cookies until 2024. and TCF 2.0)

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Cookies GDPR Advertising Display Advertising 97

Digiday

FEBRUARY 14, 2024

They’re testing alternatives to third-party cookies now that the tech giant has clipped one percent of them in its Chrome browser. These marketers understand the tests won’t be perfect, but they’re seizing the moment to make a start. After all, as they argue, if not now, then when? Continue reading this article on digiday.com.

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Cookies Marketing Agency Media 98

Martech

NOVEMBER 13, 2024

By some estimates, as much as $8 billion was spent on B2B marketing and lead generation in 2023, with that total predicted to surpass $21 billion by 2032. A number of players are vying for a piece of that pie, from traditional media companies to data aggregators. Consolidation in this space is not uncommon.

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Marketing Cookies Media MarTech 121

PubMatic

DECEMBER 22, 2022

For starters, privacy changes, such as Google sunsetting third-party cookies in its Chrome browser and Apple’s App-Tracking Transparency (ATT) framework, have spurred many industry categories to rethink their approach to data. “We The post Predictions for Mobile Advertising in 2023 appeared first on PubMatic. Privacy and Targeting.

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Advertising Brand Awareness Cookies Audience 105

Basis

MARCH 30, 2023

For nearly two decades, brands and businesses across industries have relied on third-party cookies to generate billions of dollars of ad revenue. With cookies now expected to expire in 2024 and with 80% of advertisers still dependent on them, today’s marketer faces an identity crisis and is desperately trying to figure out what to do next.

Advertising 98

Advertising Cookies Audience Media 98

AdExchanger

DECEMBER 18, 2023

From clear-eyed looks at the industry’s shortcomings and conflicts of interest to prognostications that presage the next batch of conference panel […] The post The Industry Speaks: AdExchanger’s Most Popular Opinion Columns Of 2023 appeared first on AdExchanger.

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Advertising Audience Cookies Media 119

AdExchanger

JUNE 28, 2022

Google’s decision to delay third-party cookie deprecation in Chrome until 2023 came the day before Salon CRO Justin Wohl’s wedding. Continue reading » The post Salon’s 100% Programmatic Ad Business Is Betting Its Post-Cookie Chips On Subscriptions And Seller-Defined Audiences appeared first on AdExchanger.

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Cookies Audience Media Advertising 94

Ad Monsters

FEBRUARY 3, 2023

At the start of IAB ALM 2023, incoming chair Alysia Borsa took the audience on a journey where she explored the current state of the industry and what we can expect for the rest of the year. In 2023, attention is the new real estate and it’s all about reaching consumers and getting their meaningful attention.

Cookies 98

Cookies Real Estate Retail eCommerce 98

illumin

JANUARY 14, 2025

According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Example : In 2023, Coca-Cola used an AI-powered system to tailor its advertisements to different regions, adjusting creative elements like language, design, and messaging in real-time based on audience data.

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Advertising Marketing Retail Agency 101

Martech

AUGUST 10, 2023

The majority of CMOs say losing third-party cookies poses a major challenge, but will be a positive development, according to a new survey. Some 72% of CMOs say it will be difficult to handle the impending “cookiepocalypse,” according to Relay42’s report “Rethinking Digital Marketing in a Post-Cookie Era.” Methodology.

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Cookies Impressions MarTech Retail 98

Martech Series

DECEMBER 7, 2022

The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced its lineup of events for the first half of 2023. 2023 is no different as this year’s theme “It Starts Here” explores a vision for the industry, uncovered opportunities, paths forward, new connections, and big ideas.

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Ad Tech Audience Media Entertainment 98

Ad Monsters

NOVEMBER 16, 2022

His team has coined him the post-cookie savior. Core to his role is figuring out how to keep making programmatic money when the cookie crumbles. How Cookies Stole Ad Tech. How Cookies Stole Ad Tech. We constantly talk about the future of the cookie, but does anyone remember how we got here? . Bridging the Gap.

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Cookies Viewability Click Through Rate Food 97

Digiday

MARCH 6, 2024

In this week’s Digiday+ Research Briefing, we examine how the end of third-party cookies could be a win for ad tech vendors, how publishers’ Q4 earnings paint a gloomy picture of 2023, and how sports media investments are rising in a fragmented media landscape, as seen in recent data from Digiday+ Research.

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