AdvertiseMint

OCTOBER 31, 2023

We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Cookies are being crumbled. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads.

Cookies 98

Cookies Marketing SEO GDPR 98

Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). GA4’s data collection also takes into account the increasing concerns consumers have around privacy and, in particular, cookie tracking. Does GA4 use cookies?

Agency 88

Agency Cookies Marketing First-Party Cookies 88

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. The death of the third-party cookie. ” So, what happens in the absence of third-party cookies?

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Automatad Inc.

MARCH 23, 2022

Post cookie insights for publishers. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. While publishers’ post-cookie confidence levels are pretty high , submitting a confidence score of 6.5

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Martech

JUNE 1, 2022

Third-party cookies are going the way of the dodo. Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. The dawn of a world with no cookies. Cookies have been used for decades to track internet users and deliver a personalized experience. Connected TV.

Marketing 121

Marketing Cookies Geo targeting First-Party Cookies 121

Martech

DECEMBER 14, 2022

With the end of third-party cookies looming over an ever-shifting horizon, marketers have been scrambling to figure out how to hold onto their precious data. Server-side tracking and the cookie apocalypse. They are the reason for the demise of cookies. What do cookies have to do with this?

First-Party Cookies 102

First-Party Cookies Cookies Retargeting A/B Testing 102

Lemonads

OCTOBER 5, 2021

If you’ve implemented digital marketing into your company strategy or established a successful online platform you’re probably familiar with third-party cookies. In the digital marketing context, third-party cookies are simple pieces of code that help track user behavior throughout the internet.

Cookies 52

Cookies First-Party Cookies GDPR Affiliates 52

Ad Monsters

JANUARY 30, 2023

That’s why I was excited when I scrolled through this Twitter thread by Ben Guez , Enterprise Sales, Americas, Kevel, about 6 First-party Data Strategies That Publishers Should Consider Adopting in 2023. 5 First-party Data Strategies For Publishers in 2023 1.

Cookies 78

Cookies Audience First-Party Cookies Impressions 78

Brid.tv

DECEMBER 6, 2023

After a long wait, Chrome is finally saying goodbye to third-party cookies, marking a pivotal moment in the world of programmatic advertising. Post-Cookie Era Starts! Post-Cookie Era Starts! Google’s third-party cookie phase-out is finally scheduled to start at the beginning of 2024.

Cookies 87

Cookies First-Party Cookies Audience Ad Inventory 87

YieldBird

JANUARY 20, 2022

In the original scenario proposed by Google, Publishers and Online Advertisers were already in the starting blocks prior to the global change planned for March 2022, involving the discontinuation of 3rd party cookies by the Chrome browser. After Cookies – Preparation status. After Cookies – Preparation status.

Cookies 52

Cookies Header Bidding First-Party Cookies Advertising 52

Martech

JANUARY 26, 2022

Marketers around the world are anxiously awaiting the deprecation of third-party cookies, searching for ways to adapt their campaigns. The first campaign that I was asked to run at Michael Kors took 12 hours to produce, which even five years ago was 11 hours and 59 minutes too long,” she said. Source: Tamara Gruzbarg. “It

First-Party Cookies 89

First-Party Cookies Marketing Cookies MarTech 89

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

Monetize More

FEBRUARY 7, 2023

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies !

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Monetize More

JUNE 17, 2022

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies !

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52

Single Grain

JUNE 16, 2023

Pixel is a piece of Javascript that collects first-party cookies. Dive Deeper: Social Media Marketing for Business Owners: How to Get Started in 2023 Native Ads Native ads blend in with the other content, making them look more like organic posts. Pixel-based retargeting is one of the most common techniques.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

NOVEMBER 28, 2023

This post was updated November 2023. Marketers are now faced with a situation that has always been their biggest nightmare: the end of third-party cookies. First-party cookies allow brands to collect valuable data about their customers without overstepping on any privacy boundaries.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126