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Is Google Analytics going away? What marketers need to know

Martech

Third-party cookies are going the way of the dodo. Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. The dawn of a world with no cookies. Cookies have been used for decades to track internet users and deliver a personalized experience. Connected TV.

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Different Types of Online Advertising to Increase Brand Awareness

Single Grain

Local businesses can collaborate with influencers in their area to draw more geo-targeted traffic. Pixel is a piece of Javascript that collects first-party cookies. While you can create a general promotion, such as this florist in Baltimore, you can also promote a hosted event.