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Is Google Analytics going away? What marketers need to know

Martech

JUNE 1, 2022

Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Meanwhile, rest assured that first-party cookies will still work. The following formats and channels are not affected by cookie industry changes: In-App inventory. Point-of-Interest targeting purchase.

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Different Types of Online Advertising to Increase Brand Awareness

Single Grain

JUNE 16, 2023

Local businesses can collaborate with influencers in their area to draw more geo-targeted traffic. Pixel is a piece of Javascript that collects first-party cookies. While you can create a general promotion, such as this florist in Baltimore, you can also promote a hosted event.

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