2023 First-Party Cookies Geo targeting ROI 
Martech
JUNE 1, 2022
Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Meanwhile, rest assured that first-party cookies will still work. The following formats and channels are not affected by cookie industry changes: In-App inventory. Point-of-Interest targeting purchase.
Single Grain
JUNE 16, 2023
Local businesses can collaborate with influencers in their area to draw more geo-targeted traffic. Pixel is a piece of Javascript that collects first-party cookies. For example, Meta offers this function, ensuring that businesses use the most converting advertising method, resulting in an exceptional ROI.
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