Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). Companies that integrate with Google Analytics must update their integrations before the July 2023 deadline, and this includes CallRail.

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Agency Cookies Marketing First-Party Cookies 85

Clearcode

JANUARY 26, 2023

Key Points Web cookies are a storage mechanism in web browsers that are used to store data. There are generally two types of cookies: first-party and third-party cookies. First-party cookies are created by the domain (aka website) the user is currently visiting. ad.doubleclick.net).

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Cookies First-Party Cookies GDPR Retargeting 64

Brid.tv

DECEMBER 6, 2023

Rise of Contextual Targeting The Boom of CTV Advertising Personalization With the Help of AI Kick Off 2024 With TargetVideo Video Content and Video Trends for the Next Year With 92% audience reach worldwide , video has been steadily dominating throughout 2023, especially short-form videos like Reels and TikToks.

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Cookies First-Party Cookies Audience Ad Inventory 87

Monetize More

JUNE 7, 2022

Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie? Third party cookies are cross-domain cookies often set by advertisers, agencies, and DSPs to track users across different sites.

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Lemonads

OCTOBER 5, 2021

The Phase-Out Is Delayed -- But It’s Coming During its initial announcement, the team at Google announced that cookies from third parties would be discontinued as early as 2022. Instead, the company has announced that the phase-out will take place over three months starting in mid-2023 and running until close to the end of the year.

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Cookies First-Party Cookies GDPR Affiliates 52

Clearcode

JANUARY 22, 2023

It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.

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Cookies First-Party Cookies Audience Retargeting 90

Martech

MARCH 14, 2022

In 2023, Google says it will stop supporting third-party cookies in its Chrome browser , which represents about two-thirds of the global browser market. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers.

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Cookies First-Party Cookies Conversion Impressions 93

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake.

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AdvertiseMint

OCTOBER 31, 2023

The unregulated cookie potluck is winding down. While third-party cookies are crumbling, first-party cookies baked from your sites will still enable visitor tracking. Source: makeitbloom.com The path forward requires adopting new tools and strategies ahead of the post-cookie era.

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Martech

JUNE 1, 2022

Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Meanwhile, rest assured that first-party cookies will still work. The following formats and channels are not affected by cookie industry changes: In-App inventory. The changes with Google Analytics 4.

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Ad Monsters

NOVEMBER 16, 2022

The cookie apocalypse isn’t something we should wait for. Instead of publishers wanting to get Safari CPMs where Chromes are, think about the reality: Chrome CPMs will drop to Safari lows by 2023. . In an open market programmatic world, cookies make inventory addressable for publishers. It’s happening now.

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Martech

DECEMBER 14, 2022

The so-called “cookie apocalypse” does not only impact third-party cookies. Safari and Firefox are already limiting certain aspects of the first-party cookies set directly by your website. What do cookies have to do with this? The popularity of first-party cookies.

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Automatad Inc.

MARCH 23, 2022

Universal Analytics (UA), its legacy analytics product, will be discontinued by 2023 to make way for Google Analytics 4 (GA4). . Since this solution is entirely based on first-party cookies and collects no personally identifiable information, it is privacy-safe and futureproof. .

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YieldBird

JANUARY 20, 2022

However, in mid-2021, Google announced a change in both its timetable and its current shape, which meant that cookies would remain until the second half of 2023. OK Google – how a global giant reorganized our work in one move. So how to optimally approach the steps that need to be taken over the next 18 months?

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Martech

JANUARY 26, 2022

“Our first action was to introduce durable, server-side cookies so that we could have control and visibility into that data,” she said. Server-side first-party cookies can help marketers glean much of the customer information that used to come from third-party cookies. Why it’s hot now.

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First-Party Cookies Cookies Marketing MarTech 86

Single Grain

JUNE 16, 2023

Pixel is a piece of Javascript that collects first-party cookies. Dive Deeper: Social Media Marketing for Business Owners: How to Get Started in 2023 Native Ads Native ads blend in with the other content, making them look more like organic posts. Pixel-based retargeting is one of the most common techniques.

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Single Grain

NOVEMBER 28, 2023

This post was updated November 2023. Marketers are now faced with a situation that has always been their biggest nightmare: the end of third-party cookies. First-party cookies allow brands to collect valuable data about their customers without overstepping on any privacy boundaries.

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