Clearcode

JANUARY 26, 2023

Key Points Web cookies are a storage mechanism in web browsers that are used to store data. There are generally two types of cookies: first-party and third-party cookies. First-party cookies are created by the domain (aka website) the user is currently visiting. ad.doubleclick.net).

Cookies 64

Cookies First-Party Cookies GDPR Retargeting 64

Martech

MARCH 15, 2022

This can link the brand’s existing customer data, third-party data, and ad platform user data to create a people-centric strategy for advertising. The retargeting and engagement potential of such a combination can transform campaigns. In the same year, Google Chrome offered users the ability to block cookies on websites they visit.

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

Ad Monsters

NOVEMBER 16, 2022

Third-party cookies came from the buy side’s desire to learn more about people’s online behaviors beyond their own websites, and publishers were left out of this process. The third-party cookie helps buyers serve people personalized ads. The cookie apocalypse isn’t something we should wait for.

Cookies 74

Cookies Viewability Click Through Rate Food 74

Martech

DECEMBER 14, 2022

The so-called “cookie apocalypse” does not only impact third-party cookies. Safari and Firefox are already limiting certain aspects of the first-party cookies set directly by your website. What do cookies have to do with this? The popularity of first-party cookies.

First-Party Cookies 102

First-Party Cookies Cookies Retargeting A/B Testing 102

Martech

JANUARY 26, 2022

“Our first action was to introduce durable, server-side cookies so that we could have control and visibility into that data,” she said. Server-side first-party cookies can help marketers glean much of the customer information that used to come from third-party cookies. Why it’s hot now.

First-Party Cookies 89

First-Party Cookies Marketing Cookies MarTech 89

Monetize More

FEBRUARY 7, 2023

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies !

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Single Grain

JUNE 16, 2023

With the right retargeting strategy (which we will cover later), you’ll continue seeing a healthy flow of leads down the sales funnel. Work With Us Retargeting and Remarketing Retargeting is the act of advertising to consumers who have already interacted with your business: Ad retargeting comes with a 0.7%

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52