Martech

MARCH 15, 2022

As users see more relevant ads, click-through rates improve, leading to a better ROI. This can link the brand’s existing customer data, third-party data, and ad platform user data to create a people-centric strategy for advertising. The retargeting and engagement potential of such a combination can transform campaigns.

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Ad Monsters

NOVEMBER 16, 2022

Third-party cookies came from the buy side’s desire to learn more about people’s online behaviors beyond their own websites, and publishers were left out of this process. The third-party cookie helps buyers serve people personalized ads. The cookie apocalypse isn’t something we should wait for.

Cookies 70

Cookies Viewability Click Through Rate Food 70

Single Grain

NOVEMBER 28, 2023

This post was updated November 2023. From the immersive realms of the Metaverse and Augmented Reality to the precision of Programmatic SEO and Hyper-Personalization through Big Data, this article will walk you through 23 of the latest (some aren’t new, but they continue to be important) digital marketing trends you can’t ignore.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126