Martech
MARCH 15, 2022
As users see more relevant ads, click-through rates improve, leading to a better ROI. This can link the brand’s existing customer data, third-party data, and ad platform user data to create a people-centric strategy for advertising. The retargeting and engagement potential of such a combination can transform campaigns.
Ad Monsters
NOVEMBER 16, 2022
Third-party cookies came from the buy side’s desire to learn more about people’s online behaviors beyond their own websites, and publishers were left out of this process. The third-party cookie helps buyers serve people personalized ads. While all this transpired, publishers were busy doing other things.
Single Grain
NOVEMBER 28, 2023
This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works.
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