Ad Monsters

NOVEMBER 16, 2022

His team has coined him the post-cookie savior. Core to his role is figuring out how to keep making programmatic money when the cookie crumbles. First-party data is emerging as a solution. How Cookies Stole Ad Tech. How Cookies Stole Ad Tech. The third-party cookie helps buyers serve people personalized ads.

Cookies 97

Cookies Viewability Click Through Rate Food 97

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. As users see more relevant ads, click-through rates improve, leading to a better ROI.

First-Party Cookies 124

First-Party Cookies Cookies Impressions Ad Exchange 124

Single Grain

NOVEMBER 28, 2023

This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126