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Weekly Roundup: Post-Cookie Insights for Publishers, GDPR Impact on Global Businesses, and More

Automatad Inc.

Post cookie insights for publishers. Vox EU examines how GDPR has affected global businesses. Are Publishers Prepared for a Post-cookie World? Examining the profits and sales of various companies across myriad sectors in 61 European countries, this report highlights two key areas in which GDPR has affected businesses. .

GDPR 52
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The cookieless mobile world: how advertisers can stay competitive

illumin

These cookies contain information such as unique user IDs, the site’s name, login details, language preferences, and more. There are two variations: first-party cookies and third-party cookies.

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The Demise of Third-Party Cookies in AdTech: Why Are They Being Phased Out?

Clearcode

Key Points Web cookies are a storage mechanism in web browsers that are used to store data. There are generally two types of cookies: first-party and third-party cookies. First-party cookies are created by the domain (aka website) the user is currently visiting. ad.doubleclick.net).

Cookies 64
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What Impact Will a Cookieless Future Have on Digital Marketing?

AdvertiseMint

For a while, this cookie-free-for-all flew under the radar. Growing privacy concerns, especially in Europe, put cookies under scrutiny. Landmark regulations like GDPR gave users more control over their data. The unregulated cookie potluck is winding down. The online ad business boomed thanks to cookie tracking.

Cookies 98
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Why we care about adtech: The complete guide

Martech

In the same year, Google Chrome offered users the ability to block cookies on websites they visit. While Google’s initial plan was to deprecate cookies by 2022, they have recently updated their plans to phase out cookies by 2023. ” So, what happens in the absence of third-party cookies?

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A guide to Google Analytics 4 for marketing agencies

Martech

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). Companies that integrate with Google Analytics must update their integrations before the July 2023 deadline, and this includes CallRail.

Agency 88
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Why I’m glad third-party cookies are dying

Martech

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. Why first-party tracking is a better choice.

Cookies 95