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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

GDPR would eliminate the need for individual countries to write their own regulations — as well as requiring any company, regardless of location, that markets goods or services to EU residents to comply with the law. This will support a smooth functioning of the GDPR cooperation and dispute resolution mechanisms,” the Commission noted.

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The Stack: EU Commits to GDPR Crackdown; Meta Shares Soar Following Q4 Results

Exchange Wire

This week: the European Commission commits to stricter GDPR monitoring, Meta sees shares rise after posting a positive outlook for 2023. Legal proceedings dominated ad tech this week, with the EU Commission announcing it will overhaul how it monitors GDPR enforcement [.]

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Data Act vs GDPR: Industry Representatives Warn of Conflicts & Call for a Level Playing Field

Exchange Wire

IAB Europe, the leading European level association for the digital advertising and marketing ecosystem, signed today (April 27th, 2023) a letter to policymakers on the Data Act with fellow European-level Industry Trade Associations including the Advertising Information Group (AIG), the [.]

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Half of CTV Bid Requests Seen by GroupM Don’t Contain GDPR Signals

VideoWeek

Perhaps even more vitally, many aren’t sending properly through GDPR consent signals. Filmed at VideoWeek Cologne 2023. Half of bid requests seen by GroupM don’t contain consent signals, which means GroupM is unable to bid on those impressions. Follow VideoWeek on Twitter and LinkedIn.

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2023 Mediavine Roadmap

Mediavine

Let’s begin this 2023 preview post by addressing the elephant in the room: December 2022 was soft, or underwhelming, compared to previous years. Moreover, January 2023 is down as well compared to January 2022. In 2023, five U.S. The post 2023 Mediavine Roadmap appeared first on Mediavine. Which leads me to ….

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AdTech in 2023: Trends, Challenges and Opportunities

Clearcode

In this article, we recap the main trends, challenges and opportunities from 2022 and outline what’s in store for 2023. The Main Trends, Challenges and Opportunities in AdTech for 2023 Privacy With so much happening around privacy, what are the key areas to keep an eye on in 2023? and TCF 2.0) its Privacy Sandbox) in place.

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Data Privacy Day 2023 – How did we get here and what’s happening now in 2023?

Media Math

LinkedIn Twitter Facebook Email We’ve come a long way on the global privacy journey since 2018 when GDPR led the way for the world to start creating a plethora of privacy laws each with its own special nuance. 2023 Should be the Year to Begin Harmonizing Privacy Laws. Post Third Party Cookies will this happen in 2023?

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