Martech
MARCH 15, 2022
Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements. Contextual ad targeting.
Smart-Hub
DECEMBER 22, 2023
billion USD in 2023 to 1,496.2 Rise of Programmatic Advertising (2010-2015) The rise of programmatic advertising marked a paradigm shift in the advertising technology industry, ushering in automation for the buying and selling of ad inventory. The AdTech market is projected to grow from 579.4 during the forecast period.
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VideoWeek
JUNE 23, 2023
In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. Without free and fair competition for digital ad space, publishers cannot invest in their newsrooms.”
Monetize More
JANUARY 18, 2023
In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. To get access to Google AdX, Click here.
Brid.tv
NOVEMBER 22, 2022
Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Key Features: GDPR compliance Comes with a handy referral mechanism Rich analytics suite Dynamic ad delivery.
Automatad Inc.
NOVEMBER 24, 2023
TCF (Transparency and Consent Framework) is an industry-standard that helps publishers and digital advertising stakeholders follow GDPR requirements in user data collection and management. Also, it makes them use data properly according to the given consent in compliance with privacy laws such as GDPR and CPRA.
Smart-Hub
DECEMBER 8, 2023
Demand-Side Platform (DSP): how advertisers automatically bid on ad inventory With the help of demand-side platforms (DSPs), solo advertisers and agencies buy audience. They buy an audience, not an ad space. If somebody sees an ad they are not interested in, no one benefits. Run a Profitable Ad Exchange Business!
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